Facebook Ads is widely regarded as the most affordable way to advertise online and this is certainly true in comparison with traditional ad services such as Google Ads. At the same time, Facebook is also equipped with a superior targeting system in which you can reach out to a very definite target audience.

At a time when Facebook has algorithmically reduced the reach of posts to audiences, it is more imperative that anyone running a business using a Facebook page sets aside a budget for Facebook advertising if they intend to make a profit. Pages that have 1 million likes now can no longer reach even a tenth of that audiences without setting up paid posts or promoted content.  The richness of the Facebook traffic means that even companies without Facebook pages would need to promote their website on the social network if they need to be successful.

As part of a Facebook Ads campaign, you can promote your page, individual posts and even the website itself. While Facebook is increasingly focused on native ads and keeping traffic on the platform, there is still success to be had when it comes to sending customers to your website.

Facebook Ads can target users based on their demographic, location and various information on their personal profile. After creating the perfect ad, you can set a suitable budget and bid for each impression or click that your advert will receive in return.

Facebook Ads need clear and concise text to attract clicks from online users. The body of this ad will only allow for 90 characters so the main focus is to convey the right information.

For most marketer, there is a formula called AIDA which can help with writing this text:

Attention – Write a captivating headline that attracts attention.

Interest – Explain the benefits that will gather interest from online users.

Desire – Create desire for your product with an enticing offer such as a discount or free trial.

Action – Use a call to action.

Many people (and marketers) fail to generate a sufficient return on investment when they try Facebook ads for the first time. For this reasons, they assume that Facebook ads does not work.

However, Facebook Ads can be extremely effective when created and targeted the right way.

At the same time, some business models are not a good fit for Facebook Ads and alternative marketing channels can provide a much better option. Simply put, every circumstance is different.

Facebook ads are more like display ads than search ads. They should be used to generate demand, not fulfill it. Users are on Facebook to connect with their friends, not to find products to buy.

Most people make their first mistake by not targeting their Facebook Ads correctly.

Facebook Ads can use various options to target online users such as age, location, gender, language, education and interests. Most campaigns should focus on the following variables:

1. Location – Choose the country, city or state for your campaign.
2. Gender and Age – You should target customers based on your existing audiences. For example, if men 20 – 25 account form most of your customers, you should focus on this gender and age group.
3. Interests – You can choose exact interests or broad categories.

The above targeting can be changed according to the performance of the ad.

Great question. Anyone can make a Facebook Ad but it’s important to focus on how to get people to click on your ad and buy your product or service.

You need to have a high quality image with some strategic text overlay and a carefully written ad which outlines the clear benefits of the product or service. In most instances, it’s best to get an experienced copywriter to take care of this text and the rest is all down to targeting the right audience.

While Facebook offers a nice variety of interests which you can target, it’s important not to target a broad market and to choose smaller groups of people that cost less to reach. For example, instead of focusing on people who like “travel”, you can narrow this search down to people who like specific travel websites that align better with your own page. Alternatively, you might want to avoid targeting more than one country and focus on specific countries or cities for your first Facebook Ad.

In this sense, you are choosing to target people who are most likely to find your product relevant.

Your image is the most important aspect of the actual ad and this picture must capture the attention of online users right away. Without this impact, the ad has already failed.

Stock photography should be avoided whenever possible and you must use high quality images (100 x 72 pixels). For this reason, you should either create or purchase a high quality picture. You need to ensure the image is realistic and “believable”.

Yes, you should use at least three difference ads with the same interests in each one. With the results from these ads, you can collect data relating to the number of impressions or clicks and remove ads with the lowest click-through rates (CTR). Just so you know, 0.1% is a good CTR.

Well, you could start experimenting but contacting Pressfarm can accelerate the process and get you the desired results as quick as possible.

Now, are you ready to get started with your Facebook advertising? Get started!

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