Google Adwords
If you are here you probably already know what Google adwords is.
However, to clear any doubt (yes, we are of thinking of the same thing), Google adwords is a pay-per-click (PPC) advertising program run by Google that allows businesses to direct traffic and attract new customers to their websites through competing for clicks based on keywords.
These ads are run on websites that participate in Google’s Adsense program. Practically over 60% of the websites on the internet. They are also run on Google’s search engine, Gmail, YouTube, and every other platform owned by the big G.
It is important to understand the following brief facts about the adwords service if you intend to use it for your business:
- You will need to do keyword research in order to know what keywords to target for your ad campaign.
- You will need to target a specific location for best results.
- For text-based ads, that text that appears on the ad is critical to determining the attractiveness of your ad.
- For image-based ads, the design of the graphic or banner to use is an essential factor from colours to layout.
You only get charged when someone successfully clicks on your ad bringing them to your site. Sounds like a quick and easy way to bring traffic to your site, right? WRONG.
If you do not know what you are doing you will lose a lot of money because you will be bringing people who are not taking any action to your website. Losing money is not a privilege that startups have. You save more by using an agency like us to help you run your adword campaign.
Google adwords presents millions of sites with opportunities to turn a profit using the program but intensive research and A/B testing are critical to your success. Don’t compromise your success, let us help.
Get started with our flexible pricing plans.
Pioneer
$380.00
/month
- We consult and develop your campaign.
- We create your ads.
- 1-2 ad sets.
- 1-2 ads per set.
- Basic ad optimization.
Power
$580.00
/month
- We consult and develop your campaign.
- We create your ads.
- 1-2 ad sets.
- 1-2 ads per set.
- Ad management and optimization using advanced campaign web page trackers.
- Monthly ad campaign report.
Premium
$780.00
/month
- We consult and develop your campaign.
- We create your ads.
- 1-2 ad sets.
- 1-2 ads per set.
- Advert management and optimization using advanced campaign web page trackers.
- Monthly ad campaign report.
- Re-targeting strategy.
Frequently asked questions about Facebook Advertising:
What is Facebook Advertising and What Does It Actually Entail?
Facebook Ads is widely regarded as the most affordable way to advertise online and this is certainly true in comparison with traditional ad services such as Google Ads. At the same time, Facebook is also equipped with a superior targeting system in which you can reach out to a very definite target audience.
At a time when Facebook has algorithmically reduced the reach of posts to audiences, it is more imperative that anyone running a business using a Facebook page sets aside a budget for Facebook advertising if they intend to make a profit. Pages that have 1 million likes now can no longer reach even a tenth of that audiences without setting up paid posts or promoted content. The richness of the Facebook traffic means that even companies without Facebook pages would need to promote their website on the social network if they need to be successful.
How does Facebook Ads actually work?
As part of a Facebook Ads campaign, you can promote your page, individual posts and even the website itself. While Facebook is increasingly focused on native ads and keeping traffic on the platform, there is still success to be had when it comes to sending customers to your website.
Facebook Ads can target users based on their demographic, location and various information on their personal profile. After creating the perfect ad, you can set a suitable budget and bid for each impression or click that your advert will receive in return.
What text should you use for a Facebook Ad?
Facebook Ads need clear and concise text to attract clicks from online users. The body of this ad will only allow for 90 characters so the main focus is to convey the right information.
For most marketer, there is a formula called AIDA which can help with writing this text:
Attention – Write a captivating headline that attracts attention.
Interest – Explain the benefits that will gather interest from online users.
Desire – Create desire for your product with an enticing offer such as a discount or free trial.
Action – Use a call to action.
Does Facebook Ads really work?
Many people (and marketers) fail to generate a sufficient return on investment when they try Facebook ads for the first time. For this reasons, they assume that Facebook ads does not work.
However, Facebook Ads can be extremely effective when created and targeted the right way.
At the same time, some business models are not a good fit for Facebook Ads and alternative marketing channels can provide a much better option. Simply put, every circumstance is different.
Facebook ads are more like display ads than search ads. They should be used to generate demand, not fulfill it. Users are on Facebook to connect with their friends, not to find products to buy.
How should you target Facebook Ads?
Most people make their first mistake by not targeting their Facebook Ads correctly.
Facebook Ads can use various options to target online users such as age, location, gender, language, education and interests. Most campaigns should focus on the following variables:
- Location – Choose the country, city or state for your campaign.
- Gender and Age – You should target customers based on your existing audiences. For example, if men 20 – 25 account form most of your customers, you should focus on this gender and age group.
- Interests – You can choose exact interests or broad categories.
The above targeting can be changed according to the performance of the ad.
But what does a "good" Facebook Ad look like?
Great question. Anyone can make a Facebook Ad but it’s important to focus on how to get people to click on your ad and buy your product or service.
You need to have a high quality image with some strategic text overlay and a carefully written ad which outlines the clear benefits of the product or service. In most instances, it’s best to get an experienced copywriter to take care of this text and the rest is all down to targeting the right audience.
While Facebook offers a nice variety of interests which you can target, it’s important not to target a broad market and to choose smaller groups of people that cost less to reach. For example, instead of focusing on people who like “travel”, you can narrow this search down to people who like specific travel websites that align better with your own page. Alternatively, you might want to avoid targeting more than one country and focus on specific countries or cities for your first Facebook Ad.
In this sense, you are choosing to target people who are most likely to find your product relevant.
What kind of image should be used in a Facebook Ad?
Your image is the most important aspect of the actual ad and this picture must capture the attention of online users right away. Without this impact, the ad has already failed.
Stock photography should be avoided whenever possible and you must use high quality images (100 x 72 pixels). For this reason, you should either create or purchase a high quality picture. You need to ensure the image is realistic and “believable”.
Should you have more than one Facebook Ad?
Yes, you should use at least three difference ads with the same interests in each one. With the results from these ads, you can collect data relating to the number of impressions or clicks and remove ads with the lowest click-through rates (CTR). Just so you know, 0.1% is a good CTR.
How can you get started on Facebook Ads?
Well, you could start experimenting but contacting Pressfarm can accelerate the process and get you the desired results as quick as possible.
Now, are you ready to get started with your Facebook advertising? Get started!
Didn’t find an answer to your question? Check out our FAQ
Upgrade your presence with a Facebook fan page
A Facebook fan page is a simple, but potentially effective way to boost your online presence and engage customers.
Your fan page is indexed – so it can appear in search engines, drive potential customers to your website, and alert them to promotions and special offers. You can also post articles and content that could be shared by your fans.
Market Analysis Services
For an effective marketing campaign, your business has to understand its customers and have a compelling story to tell – and we can deliver both.
We are happy to answer any questions you may have.
Enterprise Services
Power Package
$480.00
/month
For startups or small companies
Perfect for small startups, or companies with a single campaign, who need a PR expert and to make an impact in their industry.
- News release creation
- Media kit creation (including background, brand brief, and your photos/images/videos)
- Our team will pitch directly to journalists, bloggers, and media influencers
- We will pitch journalists, bloggers, and media influencers in two media verticals.
(Examples include Consumer tech, SaaS, travel, fashion, and AI/Machine Learning).
Up to 200 contacts per vertical. - 2 account strategy calls per month
- Unlimited email/Slack correspondence
Premium Package
$980.00
/month
For large companies
Ideal for larger companies preparing for a big product launch, or with multiple stories to pitch, who need to lead their industry.
- News release creation
- Media kit creation (including background, brand brief, and your photos/images/videos)
- Our team will pitch directly to journalists, bloggers, and media influencers
- We will pitch journalists, bloggers, and media influencers in two media verticals.
(Examples include Consumer tech, SaaS, travel, fashion, and AI/Machine Learning).
Up to 1,000 contacts per vertical. - Weekly account strategy calls
- Unlimited email/Slack correspondence
We can help you better connect with your target audiences, with our thorough market analysis services.
Effective press coverage requires four things:
A story that excites and engages your readers
A storyteller they can relate or aspire to
A message that inspires positive action
Distribution on channels they use
Subscribe for start up news and PR tips.
Where do I start when crafting my press release?
Do I need more than one press release?
How long should my press release be?
Does Pressfarm write my press release?
- 1. Full Name
- 2. Email Address
- 3. Twitter handle
- 4. LinkedIn profile link
- 5. Short bio
- 6. The Niche(s) you cover
- 7. Industry keywords by which our users can search for you - usually related to your niche(s) (e.g Apple news, health, education technology, etc)
• Startup review and ranking sites.
• Startup focused blogs and communities.
Each site is curated for important metrics, including • Quality Backlinks.
• Established review process.
• Startup Relevance.
• Freshness. " } }, { "@type": "Question", "name": "Where do you submit my startup?", "acceptedAnswer": { "@type": "Answer", "text": " We submit your company to directories that fit its profile. There are hundreds of directories available for submitting startups. However, we curate high-quality directories and exclusively submit your company to directories that match the profile we generate for it, from the questionnaire we send you after signup. " } }, { "@type": "Question", "name": "Why should I use Pressfarm as my PR agency?", "acceptedAnswer": { "@type": "Answer", "text": " Most agencies charge high fees for little results. We’re different. We hit the ground running and waste no time creating your PR strategy and building out a media relations plan. We aren’t held back by corporate bureaucracy or over-complicated processes. We have the relationships, the experience and understanding of the news industry to help you raise awareness of your company.
Which PR agency package should " } }, { "@type": "Question", "name": "Which PR agency package should I choose?", "acceptedAnswer": { "@type": "Answer", "text": " Every client is unique. However, we can make a couple of recommendations: • Small startups with a single story to pitch will probably find the Power Pack is the most cost-effective option.
• A larger company with a big product launch or multiple storylines to pitch - and which therefore needs significant press interest - will usually find the Premium Pack is the best fit. " } }, { "@type": "Question", "name": "How do you get media placements?", "acceptedAnswer": { "@type": "Answer", "text": " We pitch media contacts personally and individually, for a higher success rate. Nothing in PR is guaranteed. Timing, location and newsworthiness are all factors that could either help or hinder the media relations campaign. However, we will do everything we can to position you to be as newsworthy as possible. Rather than mass mail-merge blasts like some agencies rely on, we make personal and individual pitches to each media contact. While it’s more time consuming, this ensures a higher success rate. " } }, { "@type": "Question", "name": "I need advice on a single item/project. Can you help?", "acceptedAnswer": { "@type": "Answer", "text": " Yes, check out our pioneer package or PR consultant service for advice on demand via email, phone or video chat. " } }, { "@type": "Question", "name": "Where do I start when crafting my press release?", "acceptedAnswer": { "@type": "Answer", "text": " To get started with your press release writing, you can chat with our team to identify your news item and guide you on the best practices. During this chat, our team will guide you on the best strategies and distribution service to use for high quality results and reports at startup costs. " } }, { "@type": "Question", "name": "Do I need more than one press release?", "acceptedAnswer": { "@type": "Answer", "text": " In some cases you might need more than one press release. Ideally, we will recommend the releases are sent out on different dates in order to measure impact before you send a second and third one. Additionally, press releases should be based on newsworthy stories. However, if you to send out two press releases, you should consider having a different news item for each. " } }, { "@type": "Question", "name": "How long should my press release be?", "acceptedAnswer": { "@type": "Answer", "text": " Press releases need to range between 300 and 800 words in length. It is important to know that the length of your press release can directly affect how it is distributed. For instance, news releases that are shorter than 300 words might not be taken seriously by the search engines as news while those longer than 800 words might also be mistaken to be a blog and not listed in search engines as news. " } }, { "@type": "Question", "name": "Does Pressfarm write my press release?", "acceptedAnswer": { "@type": "Answer", "text":" As per our pricing page, we write the press release in some packages and not in others. However, if you find it confusing please chat with a member of our team on our site for clarification. "} }] }
Pressfarm database
Why should I use the Pressfarm database in addition to getting a custom media list?
Managing a startup isn't easy.
Pressfarm's database makes it easy for startups to capture media attention and generate coverage in media outlets and popular blogs. Any of our packages allows you access to the database for an entire year. With this database, you can search for journalists in different industries and unlock contact information using credits. Moreover, our on-demand media lists contain contact information for the best people to help you tell your story.
Having newsworthy content is not quite enough anymore, especially if you can’t get it in front of the right eyes. With a custom media list, you will have a higher chance of getting press coverage and media attention from journalists and bloggers in your niche.
After Pressfarm's PR experts and expert writers have created quality content for you, our Account Executive will create custom media lists for you. These contacts are pulled from different sources and networks, including our comprehensive database of over 1 million contacts across different industries. Your personalized media lists should help you boost your media outreach by connecting with the best journalists in your niche. The number of media contacts you get will depend on the package you’ve chosen.
Is the database up to date?
Pressfarm works around the clock to ensure that journalists' contacts are up-to-date. We are always welcoming new media professionals to our database. While we strive to only work with updated contact information, we sometimes miss one or two contacts that may need updating; if you think a contact is out of date, you can let us know by sending us feedback through our live chat or emailing info (at) press.farm.
Can contacts be filtered by country, interests, and job title?
Currently, clients can only filter contacts by job interests and publications. But, as our services continue to evolve, we are working on a country filter. At the moment, our contacts are primarily based in the US, UK, Canada, and Australia. Since we work with clients all over the world, the upcoming country filter will help people like you to the perfect media match in your region and beyond.
How are contacts filtered?
As previously mentioned, these contacts are filtered by niche/industry. Given that some sectors, like technology, are a broad niche, Pressfarm recommends that some startups consider a sub-niche that will generate better results.
For example, let’s look at the gaming industry. While gaming is technically in the technology niche, a tech journalist who usually creates content about mobile phones or other devices will probably not be interested in the new game your company has built. In this case, we would advise you to search for journalists who are specifically focused on gaming. To this end, our account executive would also create a customized media list to fit your new game.
Can contact information be downloaded as a CSV file?
Our database has been built to be used on-the-go. Even so, downloading mass email addresses is not wise because it encourages mass emailing. This might seem convenient to you, but in the media world, mass emailing is regarded as spam. Our PR experts have enough experience working with the media to know that personalized email pitches are always more effective than mass pitches. There is no world in which spamming will help you achieve effective media coverage. Trust us on that one.
For journalists & media professionals: How do you request to be added to Pressfarm's media database?
We are constantly looking for new journalists and media professionals to add to our platform. To be added to the database, send us a request through our contact page and include the following required information.
1) Full Name
2) Email Address
3) Social media handles
4) Short Bio
5) The niche/industry you cover
6) Industry keywords where our clients can search for you
We will review your profile, and if all required information is provided, you will be added to the database within a few days.
PR content creation
Our PR professionals and expert writers help create newsworthy content ranging from email pitches, press releases, and email pitches to press kits.
How do I begin the process?
Once you’ve chosen a PR package, Pressfarm needs to know all the important information about the brand so that our PR professionals and expert writers can create newsworthy content to connect with media professionals in your niche.
Start by filling out a questionnaire to help Pressfarm's expert writers understand what you are looking for. It’s also important to upload any attachments you believe are important.
What type of content does Pressfarm help create?
For the Starter & Launch PR packages, Pressfarm's PR experts will only proofread and review your pre-written press release. Furthermore, they will develop:
● A professionally-designed press/media kit (up to 3 pages): This includes company background, brand brief, vision, mission, photos/videos, and more
● A personalized PR action plan (up to 2 pages) on strategies and PR industry trade secrets to maximize press coverage
● A tailor-made PR media lists from an Account Executive for initial PR outreach (up to 1000 media contacts)
● A feature story about your brand which is then shared on Pressfarm's email newsletter and social media channels (only with the Launch package)
For the Campaign PR package, Pressfarm's PR experts will create:
● A professional press release (up to 1000 words)
● A professionally-designed press/media kit (up to & between 5-8 pages)
● A personalized PR action plan (up to 3 pages) on strategies on PR industry secrets
● A tailor-made PR media list from an Account Executive for PR outreach and relationship-building with journalists (up to 2000 media contacts)
● A feature story about a company shared on our email newsletter and social media channels.
● Guest posts about the company published on Google News to increase brand credibility and online visibility (up to 500 words)
Pressfarm can also guide startups and companies that are looking to create their own press release. Our PR experts and an account executive will provide advice on the best strategies and distribution services to use for high-quality results and reports. Best of all, you can get this advice at a startup-friendly cost.
PR Agency Services
Why should I hire Pressfarm as my PR agency?
Most agencies charge high fees for little results. We aim to be different.
Pressfarm wastes no time creating a PR strategy, creating newsworthy content, and building a media relations plan.
We are not held back by corporate bureaucracy or over-complicated processes.
We have networks, experience, and an understanding of the media industry – all of which are required to help you raise awareness for your company.
Which PR agency package should I choose?
Every client is unique.
Every new client has different needs for their PR Outreach. Because of this, we have created 4 PR packages for startups and companies to choose from.
1) Starter - $90 one-time charge
A great place to start for small teams looking for the fundamentals to take their communications to the next level.
2) Launch - $180 one-time charge
Ideal for growing companies hoping to increase their press coverage, improve their reach and build long-term relationships with the media.
3) Campaign - $480 one-time charge
Equip your business with tools for success from our PR Experts. Generate the publicity your brand deserves and reach audiences across the globe.
4) Enterprise - $980 one-time charge
Equip your business with the full power of Pressfarm. Gain complete control of your brand and tell a consistent story across the globe. Ideal for companies preparing for a big product launch or with multiple stories to pitch, who need a PR expert to help them reach leading press contacts.
I only need help with a single component/project. Can Pressfarm help?
Yes, check out our PR consultant service for advice on-demand via live chat on our website, email, and phone. Please email us at info@press.farm for more information.
Should I budget for any other additional costs after purchasing a PR package?
When you choose a PR package, there are no hidden costs. Our PR experts will provide everything listed for each package at no additional cost. You will only need to pay extra if you want additional features or content.
PR Distribution Processes
Pressfarm's PR distribution process is designed to send out all newsworthy content to media professionals and distribute it online to increase brand visibility in relevant search results across major search engines like Google, Yahoo, and Bing! We also distribute this content to startup directories to boost brand awareness.
How do you achieve media placement?
We go into the PR outreach process with the understanding that nothing in PR is guaranteed. However, we will do everything we can to position your business in a positive light and highlight the newsworthy aspects of your story. Rather than sending mass emails as some PR agencies do, our PR professionals craft personalized pitches to each media contact to ensure a higher success rate.
What are startup directories?
Companies use startup directories to try and get initial promotion and achieve visibility online. These are the best places to post your product/startup/app and get feedback, early adopters, and press coverage. Submitting to a startup directory is essential for proving a business concept and gaining traction with early users.
Where do we submit your startup/company?
There are hundreds of directories available for submitting startups. However, we’ve curated a list of high-quality directories. Additionally, we exclusively submit your company to directories that match the profile we generate for it, based on the questionnaire you fill after signup.
How long does the directory submission process take?
After submission, directories usually take between a day and a few weeks, usually a maximum of 14 business days, for review and acceptance.
In some cases, acceptance to a directory requires the creation of a login account. In this case, Pressfarm will send you the login details for each account we create. These accounts are created using a company's email address.
Once your submission is accepted into a directory, you will receive an approval email.
Pressfarm is committed to finding the best communities for every company, including:
• Niche, startup directories (with an editorial review process).
• Startup review and ranking sites.
• Startup focused blogs and communities.
Each site is curated for essential metrics, including
• Quality Backlinks.
• Established review process.
• Startup Relevance.
• Freshness.
Press Releases
Where do I start when crafting my press release?
To get started with your press release writing, you can chat with our team to outline your PR outreach needs, and we will guide you on the best practices. Our team will guide you on the best strategies and distribution services to use for high-quality results and reports at startup costs during this initial chat.
Do I need more than one press release?
In some cases, you might need more than one press release. Ideally, we will recommend that the releases be sent out on different dates and to different media professionals to create a more meaningful impact before sending a second and third one.
Additionally, press releases should be based on newsworthy stories, and if you plan to create more than one press release, you should consider having a different news item for each.
How long should my press release be?
A standard press release should range between 300 and 400 words in length. It is essential to know that the size of your press release can directly affect how it is distributed. For instance, news releases that are shorter than 300 words might not be taken seriously by the search engines as news, while those longer than 800 words might also be marked as a blog and not listed in search engines as news.