Google Adwords
If you are here you probably already know what Google adwords is.
However, to clear any doubt (yes, we are of thinking of the same thing), Google adwords is a pay-per-click (PPC) advertising program run by Google that allows businesses to direct traffic and attract new customers to their websites through competing for clicks based on keywords.
These ads are run on websites that participate in Google’s Adsense program. Practically over 60% of the websites on the internet. They are also run on Google’s search engine, Gmail, YouTube, and every other platform owned by the big G.
It is important to understand the following brief facts about the adwords service if you intend to use it for your business:
- You will need to do keyword research in order to know what keywords to target for your ad campaign.
- You will need to target a specific location for best results.
- For text-based ads, that text that appears on the ad is critical to determining the attractiveness of your ad.
- For image-based ads, the design of the graphic or banner to use is an essential factor from colours to layout.
You only get charged when someone successfully clicks on your ad bringing them to your site. Sounds like a quick and easy way to bring traffic to your site, right? WRONG.
If you do not know what you are doing you will lose a lot of money because you will be bringing people who are not taking any action to your website. Losing money is not a privilege that startups have. You save more by using an agency like us to help you run your adword campaign.
Google adwords presents millions of sites with opportunities to turn a profit using the program but intensive research and A/B testing are critical to your success. Don’t compromise your success, let us help.
Get started with our flexible pricing plans.
Pioneer
$380.00
/month
- We consult and develop your campaign.
- We create your ads.
- 1-2 ad sets.
- 1-2 ads per set.
- Basic ad optimization.
Power
$580.00
/month
- We consult and develop your campaign.
- We create your ads.
- 1-2 ad sets.
- 1-2 ads per set.
- Ad management and optimization using advanced campaign web page trackers.
- Monthly ad campaign report.
Premium
$780.00
/month
- We consult and develop your campaign.
- We create your ads.
- 1-2 ad sets.
- 1-2 ads per set.
- Advert management and optimization using advanced campaign web page trackers.
- Monthly ad campaign report.
- Re-targeting strategy.
Frequently asked questions about Facebook Advertising:
What is Facebook Advertising and What Does It Actually Entail?
Facebook Ads is widely regarded as the most affordable way to advertise online and this is certainly true in comparison with traditional ad services such as Google Ads. At the same time, Facebook is also equipped with a superior targeting system in which you can reach out to a very definite target audience.
At a time when Facebook has algorithmically reduced the reach of posts to audiences, it is more imperative that anyone running a business using a Facebook page sets aside a budget for Facebook advertising if they intend to make a profit. Pages that have 1 million likes now can no longer reach even a tenth of that audiences without setting up paid posts or promoted content. The richness of the Facebook traffic means that even companies without Facebook pages would need to promote their website on the social network if they need to be successful.
How does Facebook Ads actually work?
As part of a Facebook Ads campaign, you can promote your page, individual posts and even the website itself. While Facebook is increasingly focused on native ads and keeping traffic on the platform, there is still success to be had when it comes to sending customers to your website.
Facebook Ads can target users based on their demographic, location and various information on their personal profile. After creating the perfect ad, you can set a suitable budget and bid for each impression or click that your advert will receive in return.
What text should you use for a Facebook Ad?
Facebook Ads need clear and concise text to attract clicks from online users. The body of this ad will only allow for 90 characters so the main focus is to convey the right information.
For most marketer, there is a formula called AIDA which can help with writing this text:
Attention – Write a captivating headline that attracts attention.
Interest – Explain the benefits that will gather interest from online users.
Desire – Create desire for your product with an enticing offer such as a discount or free trial.
Action – Use a call to action.
Does Facebook Ads really work?
Many people (and marketers) fail to generate a sufficient return on investment when they try Facebook ads for the first time. For this reasons, they assume that Facebook ads does not work.
However, Facebook Ads can be extremely effective when created and targeted the right way.
At the same time, some business models are not a good fit for Facebook Ads and alternative marketing channels can provide a much better option. Simply put, every circumstance is different.
Facebook ads are more like display ads than search ads. They should be used to generate demand, not fulfill it. Users are on Facebook to connect with their friends, not to find products to buy.
How should you target Facebook Ads?
Most people make their first mistake by not targeting their Facebook Ads correctly.
Facebook Ads can use various options to target online users such as age, location, gender, language, education and interests. Most campaigns should focus on the following variables:
- Location – Choose the country, city or state for your campaign.
- Gender and Age – You should target customers based on your existing audiences. For example, if men 20 – 25 account form most of your customers, you should focus on this gender and age group.
- Interests – You can choose exact interests or broad categories.
The above targeting can be changed according to the performance of the ad.
But what does a "good" Facebook Ad look like?
Great question. Anyone can make a Facebook Ad but it’s important to focus on how to get people to click on your ad and buy your product or service.
You need to have a high quality image with some strategic text overlay and a carefully written ad which outlines the clear benefits of the product or service. In most instances, it’s best to get an experienced copywriter to take care of this text and the rest is all down to targeting the right audience.
While Facebook offers a nice variety of interests which you can target, it’s important not to target a broad market and to choose smaller groups of people that cost less to reach. For example, instead of focusing on people who like “travel”, you can narrow this search down to people who like specific travel websites that align better with your own page. Alternatively, you might want to avoid targeting more than one country and focus on specific countries or cities for your first Facebook Ad.
In this sense, you are choosing to target people who are most likely to find your product relevant.
What kind of image should be used in a Facebook Ad?
Your image is the most important aspect of the actual ad and this picture must capture the attention of online users right away. Without this impact, the ad has already failed.
Stock photography should be avoided whenever possible and you must use high quality images (100 x 72 pixels). For this reason, you should either create or purchase a high quality picture. You need to ensure the image is realistic and “believable”.
Should you have more than one Facebook Ad?
Yes, you should use at least three difference ads with the same interests in each one. With the results from these ads, you can collect data relating to the number of impressions or clicks and remove ads with the lowest click-through rates (CTR). Just so you know, 0.1% is a good CTR.
How can you get started on Facebook Ads?
Well, you could start experimenting but contacting Pressfarm can accelerate the process and get you the desired results as quick as possible.
Now, are you ready to get started with your Facebook advertising? Get started!
Didn’t find an answer to your question? Check out our FAQ
Upgrade your presence with a Facebook fan page
A Facebook fan page is a simple, but potentially effective way to boost your online presence and engage customers.
Your fan page is indexed – so it can appear in search engines, drive potential customers to your website, and alert them to promotions and special offers. You can also post articles and content that could be shared by your fans.
Market Analysis Services
For an effective marketing campaign, your business has to understand its customers and have a compelling story to tell – and we can deliver both.
We are happy to answer any questions you may have.
Enterprise Services
Power Package
$480.00
/month
For startups or small companies
Perfect for small startups, or companies with a single campaign, who need a PR expert and to make an impact in their industry.
- News release creation
- Media kit creation (including background, brand brief, and your photos/images/videos)
- Our team will pitch directly to journalists, bloggers, and media influencers
- We will pitch journalists, bloggers, and media influencers in two media verticals.
(Examples include Consumer tech, SaaS, travel, fashion, and AI/Machine Learning).
Up to 200 contacts per vertical. - 2 account strategy calls per month
- Unlimited email/Slack correspondence
Premium Package
$980.00
/month
For large companies
Ideal for larger companies preparing for a big product launch, or with multiple stories to pitch, who need to lead their industry.
- News release creation
- Media kit creation (including background, brand brief, and your photos/images/videos)
- Our team will pitch directly to journalists, bloggers, and media influencers
- We will pitch journalists, bloggers, and media influencers in two media verticals.
(Examples include Consumer tech, SaaS, travel, fashion, and AI/Machine Learning).
Up to 1,000 contacts per vertical. - Weekly account strategy calls
- Unlimited email/Slack correspondence
We can help you better connect with your target audiences, with our thorough market analysis services.
Effective press coverage requires four things:
A story that excites and engages your readers
A storyteller they can relate or aspire to
A message that inspires positive action
Distribution on channels they use
Subscribe for start up news and PR tips.
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• Startup review and ranking sites.
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Each site is curated for important metrics, including• Quality Backlinks.
• Established review process.
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• Freshness. " } }, { "@type": "Question", "name": "Where do you submit my startup?", "acceptedAnswer": { "@type": "Answer", "text": "We submit your company to directories that fit its profile.There are hundreds of directories available for submitting startups.However, we curate high-quality directories and exclusively submit your company to directories that match the profile we generate for it, from the questionnaire we send you after signup. " } }, { "@type": "Question", "name": "Why should I use Pressfarm as my PR agency?", "acceptedAnswer": { "@type": "Answer", "text": "Most agencies charge high fees for little results. We’re different.We hit the ground running and waste no time creating your PR strategy and building out a media relations plan.We aren’t held back by corporate bureaucracy or over-complicated processes.We have the relationships, the experience and understanding of the news industry to help you raise awareness of your company.
Which PR agency package should " } }, { "@type": "Question", "name": "Which PR agency package should I choose?", "acceptedAnswer": { "@type": "Answer", "text": "Every client is unique.However, we can make a couple of recommendations:• Small startups with a single story to pitch will probably find the Power Pack is the most cost-effective option.
• A larger company with a big product launch or multiple storylines to pitch - and which therefore needs significant press interest - will usually find the Premium Pack is the best fit. " } }, { "@type": "Question", "name": "How do you get media placements?", "acceptedAnswer": { "@type": "Answer", "text": "We pitch media contacts personally and individually, for a higher success rate.Nothing in PR is guaranteed.Timing, location and newsworthiness are all factors that could either help or hinder the media relations campaign.However, we will do everything we can to position you to be as newsworthy as possible.Rather than mass mail-merge blasts like some agencies rely on, we make personal and individual pitches to each media contact.While it’s more time consuming, this ensures a higher success rate. " } }, { "@type": "Question", "name": "I need advice on a single item/project. Can you help?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, check out our pioneer package or PR consultant service for advice on demand via email, phone or video chat. " } }, { "@type": "Question", "name": "Where do I start when crafting my press release?", "acceptedAnswer": { "@type": "Answer", "text": "To get started with your press release writing, you can chat with our team to identify your news item and guide you on the best practices. During this chat, our team will guide you on the best strategies and distribution service to use for high quality results and reports at startup costs. " } }, { "@type": "Question", "name": "Do I need more than one press release?", "acceptedAnswer": { "@type": "Answer", "text": "In some cases you might need more than one press release. Ideally, we will recommend the releases are sent out on different dates in order to measure impact before you send a second and third one.Additionally, press releases should be based on newsworthy stories. However, if you to send out two press releases, you should consider having a different news item for each. " } }, { "@type": "Question", "name": "How long should my press release be?", "acceptedAnswer": { "@type": "Answer", "text": "Press releases need to range between 300 and 800 words in length. It is important to know that the length of your press release can directly affect how it is distributed. For instance, news releases that are shorter than 300 words might not be taken seriously by the search engines as news while those longer than 800 words might also be mistaken to be a blog and not listed in search engines as news. " } }, { "@type": "Question", "name": "Does Pressfarm write my press release?", "acceptedAnswer": { "@type": "Answer", "text":"As per our pricing page, we write the press release in some packages and not in others. However, if you find it confusing please chat with a member of our team on our site for clarification. "} }] }