The IDO is gradually taking the lead as the best fundraising technique in the crypto space and crypto developers are turning to effective IDO marketing strategies to capture attention. The IDO model has great potential and many projects have found ways to reach their targets. However, many projects using this technique are failing for one main reason. Most of these projects automatically use poor marketing strategies when promoting their IDO.
If you are planning to use the Initial DEX offering for crowdfunding, you can choose from several marketing strategies. Some are fast-acting strategies while others take time to deliver results.
How an IDO works
Do you know what an IDO is and how it functions? Lack of knowledge could be one of the reasons why your campaign strategies have been failing. Learning about how an IDO works is the first step to understanding which strategies fit this model. In addition, knowing how it works will guide you in choosing viable campaign strategies.
What’s an IDO? This is one of several financial models that you can use to raise funds for your blockchain project. Unlike its counterparts, this model is based on a decentralized exchange.
Merits of using the IDO model
IDO is a popular financial model that startups or young businesses use to raise funds for their projects. Some of the benefits of using this fundraising model over alternative models are:
1) Instant trading
After the launch of your project on IDO, investors are free to trade with their tokens immediately. As such, investors can secure large sums of inexpensive tokens and sell them for profit when their value increases.
2) High liquidity
The IDO financial model provides instant liquidity to project owners. Many projects have injected significant amounts of money into DEX. As such, it has high liquidity. Within these liquidity pools, trading often leads to an increase in investments.
While some models require tokens to be listed for investors to purchase, an IDO is more flexible. Using this model allows prospects to purchase tokens even before they make it to the listing. As such, it allows investors to avoid the long waiting period before the launch or listing.
Most importantly, this sort of flexibility allows investors to purchase your tokens when they’re fully interested. Waiting for a while sometimes makes investors change their minds or divert their investment elsewhere.
4) Support for various projects
Regardless of the crypto project, you are launching, the IDO financial model can offer several benefits. For one, you can rely on it to generate funds for your project. Furthermore, businesses in the product and service industry can use this technique to raise funds.
Viable IDO marketing strategies to use in 2023
Succeeding with the IDO model requires developers to leverage several marketing strategies. The following are some of the best options that have worked for IDOs before yours:
1) Website development
Having a professional site for your project can boost your IDO project. Your website is the basic foundation that will maximize your marketing efforts and yield results. Nevertheless, as you design the site, there are key features to consider. First, it must have a simple interface for easy navigation.
The crypto space leverages complex technology, but you’ll be surprised that a significant number of investors don’t understand it well enough. Similarly, some investors may find it hard to navigate an intricate business site. However, if you keep it simple, both the novice investor and the tech-savvy investor will be happy.
Keep in mind that your site doesn’t just perform a marketing function – it can also help you provide project information. Remember, a significant amount of traffic visiting your site will be looking for more information to learn about your project. Therefore, it’s important to ensure this information is available when they stop by.
You can also include a blogging page where you can share insightful content on the blockchain. This should keep people around when they visit your website.
If you’re a website developer, then you understand what’s required for a crypto site. However, if you don’t have expertise in this area, then you should look for a professional developer. The sole purpose of a website isn’t marketing.
Your website determines the perception that visitors will have of your IDO. Therefore, it must be professionally designed to create a pleasing first impression. Poorly developed sites often make prospects change their mind about investing in a project.
2) Content marketing
The marketing content you publish on your site must be visible to prospective users to evoke the response you’re trying to create. To ensure that happens, you’ll need to employ key SEO practices here. For starters, conduct keyword research to determine the keywords that are ranking well online.
You can use free keyword research tools or those with paid plans for this. Thereafter, pick the best keywords and use them in your content. Combine this with other SEO strategies and your content will attain maximum visibility.
You can run further research and determine quality terms that Google can use to rank your site well. As you do so, ensure your content has no errors so that Google considers it a reliable source. Once you do all this, Google will rank your content at the top whenever users search for IDO projects.
Hiring an experienced IDO marketing firm can help you to develop quality content. In addition, they will help in the distribution of your marketing content to several crypto media and channels.
3) Influencer marketing
Influencer marketing is now an essential tactic when promoting IDO projects. Crypto influencers have a massive impact and deliver near-instant results. One thing that influencers are known for is their large following. As a project developer, this network of influencers presents an opportunity that is worth tapping into. Influencer marketing will give your project a significant boost in the crypto space by exposing it to prospective users.
Influencers can promote your project in several ways. First, they’ll deliver product education. They’ll educate their followers about your project. Thereafter, they will create marketing content that promotes the sale of your project. Finally, they’ll help you with community building and directing traffic to your IDO site.
Before choosing an influencer for your business, determine their areas of expertise. Thereafter, determine who their audiences are. Most importantly, review past projects related to your niche. Once you’re certain that an influencer is relevant to your project, you can hire them. To motivate them, offer incentives for certain promotional actions.
4) Press releases
A press release allows you to draw a massive number of crypto enthusiasts to your IDO project. In fact, a press release is a mighty marketing strategy that all IDO projects owner uses in their campaigns. Using the press release, prospects can discover and remain updated about your project.
A press release shares important details such as solutions your project brings into the crypto space. It also presents the challenges your project aims to solve, highlights the technology you are using on your project, and demonstrates how you’ll use the funds from the IDO. Finally, it highlights the team of experts behind the project.
Creating a press release requires knowledge and skills.
Would you prefer to let a PR specialist worry about writing your press release so you can dedicate more time to improving your product? Check out Pressfarm’s packages and let us write a press release that will help your brand shine. In addition to writing professional press releases, Pressfarm’s team of PR specialists, expert writers, and certified designers can also develop winning guest posts and eye-catching press kits for your brand.
Beyond arming you with quality content designed to make a journalist’s head turn, Pressfarm can also help you distribute this content widely, hence putting it in front of the right eyes. By submitting your content to the right startup directories and media outlets, Pressfarm can boost your online visibility and ensure your brand ranks in relevant search results across different search engines.
Moreover, Pressfarm’s media database contains over 1 million journalists across different industries, allowing you to keep generating publicity for your brand long after Pressfarm has wrapped your campaign up. With any of Pressfarm’s PR packages, you can put your brand in the spotlight where it belongs.
5) Email marketing
Email marketing is a powerful tool that you can use to target specific crypto users. However, it’s only a powerful tool if you know how to use it well. When using email marketing, you should create custom messages that are specific to your users. These messages should address their interests and, most importantly, their needs.
As such, you’ll need to use first names when addressing the recipients. After highlighting your offer, you can include a CTA button at the end of it. Clicking this button should prompt a specific action such as visiting the token sale site. Meanwhile, the use of simple language when addressing the recipient is important.
6) IDO Marketing firm services
Initiating an IDO marketing campaign is tasking and not something you can learn overnight. The major challenge is picking relevant strategies and deploying them in such a way that they deliver the best results.
If you have an internal PR and marketing team with the ability to handle this, that’s great. However, if you don’t, as is the case for many startups, hiring an agency is advisable. They’ll handle your IDO publicity and ensure they use techniques that pay off.
There are countless IDO marketing agencies just waiting for your call. The results from a Google search may even get you confused about which option fits your business. As with all the other critical decisions that you make for your project, you need to take the time to get this right.
For that reason, you’ll need to consider certain factors about the company before hiring them. For starters, what’s the company’s experience in IDO project promotion? Is this their first time handling IDO marketing? What are the qualifications that make them suitable candidates? Lastly, consider the expertise and experience of the individuals in this business, especially those in the marketing department.
It’s frustrating to find a suitable candidate who will publicize your IDO project effectively. Let’s face it, all the candidates you shortlist will showcase their best work. Furthermore, they’ll be demonstrating the qualities you’re looking for, which makes the selection process overwhelming.
As usual, it’s best to pick a company that you’re sure will deliver. After all, once you hire them and pay for their services, there is no going back. The best you can do is hope that they deliver and your IDO campaign ends up successful.
The team over at Pressfarm has experience working with crypto project developers to create quality content that these developers can publish on their owned channels and distribute to media professionals within their niche.
7) Affiliate marketing
Crypto publishers are resourceful during IDO promotions. Like influencers, they also have a community waiting for new content to digest. Therefore, partnering with them can help your venture gain more users. To use this tactic, you’ll need affiliate links they can use to drive traffic to your IDO site. When visitors click on these links, they’ll be directed to your platform.
To your advantage, you only pay for affiliate services when the traffic reaches your site. Therefore, there are no risks when you invest in this tactic. So, how does it work? Well, you’ll generate the affiliate link that the publishers can use. Remember, these links are specific to each publisher.
Through their marketing content, the publisher will include your link as a point of reference. When users click the link, they’ll land on your project site. For each visitor, there’s a specific amount the publisher receives as payment. To incentivize your affiliates, you can include incentives for conversion to motivate the publisher.
8) PPC marketing
Want to take your IDO marketing campaigns to a whole new level? You should leverage the power of PPC (Pay Per Click). This is the best strategy for attracting many people and getting them to learn about your offering. Furthermore, this technique reaches its maximum potential if you choose a relevant website to run your campaign on. It can garner massive investment and support from prospects in the crypto space.
That said, it’s important to always launch PPC on the right sites because that’s what determines their effectiveness. At the moment, some major sites like Google, Facebook, and Twitter are not accepting crypto PPC campaigns. Therefore, you must research to find the platforms that support it.
Having said that, you can always look for an IDO marketing agency. Doing this will save you the hassle of running these campaigns. PR professionals with experience working with IDOs will know about the best crypto strategies for your IDO, and where to launch their campaigns. If it’s PPC advertising you’re after, they’ll guide you on the acceptable platforms or sites that support it.
Most IDO agencies also have access to media channels that you can use for your PPC and crypto ads campaigns. However, it’s important to make sure that you don’t just assume that an agency has resourceful tools simply because they have experience with IDOs. Take time to gauge whether the marketing team has the right experience and skills to manage your campaigns. Ultimately, that is what will determine the result of your investment in marketing campaigns.
9) Bounty programs
Bounty programs involve the use of crypto bounties. These are rewards or incentives for certain actions. Participants of bounty programs are known as bounty hunters. They make this program successful by participating in these events. When they participate, they get handsome rewards.
Bounty hunters can pursue multiple programs simultaneously and get rewarded for their services. In IDO marketing, bounty programs can help you achieve your goal. Therefore, they must be part of your marketing campaigns.
How do bounty programs work? Well, you as the project owner, publish an announcement about your IDO project. In the announcement, you must be clear about the promotional tasks and the rewards. After you make your announcement, some participants will reach out to declare their interest. The promotional tasks can range from publishing reviews to promoting videos and posting photos.
10) Social media outreach
Social media is now part and parcel of all crypto marketing campaigns. After all, social media is where projects get a chance to interact with a massive number of crypto audiences. Therefore, leveraging the potential of these platforms can have a positive impact on your campaigns. That said, several social media platforms exist that are effective for crypto campaigns. If you use them well, your IDO can attain maximum publicity. Such platforms include:
Professional forums host thousands of crypto users in the same place. These platforms are known for having high engagement rates. Therefore, if you manage to promote your IDO in some of them, it’s a major gain for your project. Professional forums with crypto communities are commonly found on Telegram, LinkedIn, and Twitter.
You can start by searching and joining some of them. However, don’t begin promoting your project right away. Instead, you should establish your brand as a thought leader in the space first by contributing to conversations. Doing this will draw the attention of community members. Thereafter, you can sneak in promotional content for your IDO through your publications or feedback in the forum.
Quora is a platform where all questions get answers. Of course, you’ve got to choose a forum or group with crypto members. When a member in this group posts a question, other members respond with professional answers. As such, it’s a good platform to leverage for your IDO marketing.
You can start by being an active member. You should provide feedback and well-thought-out answers to create a reputation for your brand. Once you’ve been identified among the authorities in the space, go ahead and promote your IDO.
Facebook is not a platform to consider for IDO ads or any blockchain ads for that matter. The platform prohibits the direct promotion of crypto products and projects. However, you can still manage to market your IDO through communities on this platform.
You can begin by creating a group for your IDO project and persuade crypto users to join it. Also, encourage the joining members to invite their crypto buddies to the group. Within the group, create and publish marketing content for your IDO. You can use your expertise and PR team to convert the members into prospective investors.
Even without a business group, you can still promote your project on other platforms. Simply look for crypto communities within the platform with active participation. Focus your search on ICO and IDO groups or forums on this platform. Join such groups and maintain active participation to promote your project.
A thorough IDO marketing strategy guide must include Reddit since it’s one of the best social media sites for IDO promotions. Reddit is home to a community with deep insight into blockchain technology. Within this platform, you’ll find subreddits, which are forums with members who share the same interests. In these groups, members can freely share content, vote, and offer feedback. Thanks to the voting system, the most interesting content benefits from higher visibility.
With more than 400 million active users every month, over 2 million subreddits, and 50 plus million daily active audiences, this platform is the best pick for exposure. In the US alone, Reddit gives your IDO access to 25% of adults who visit the site frequently.
When you’re doing Reddit marketing, there are a few tips you can leverage to attain maximum exposure. These include:
- Posting original content e.g. memes
- Answering questions professionally
- Hosting AMAs (Ask Me Anything) sessions
- Cross-promoting your company
- Sharing valuable media e.g. charts, videos, and infographics
- Posting tutorials
- Getting brand representation on partner subreddits
- Responding to posts and comments
In a space that’s characterized by frequent attacks, especially from rivals, your objective should be to develop a loyal following. From experience, resourceful brands always win on this platform.
Which Reddit communities should you target?
If you are new to this platform, finding the right communities to target can be challenging. With more than 2 million subreddits, knowing where to contribute is even harder. Luckily, we have a list of the top crypto communities on Reddit that you can use. These crypto subreddits include:
Marketing on this platform is straightforward. With the following simple tips, you can launch your IDO campaign on this platform:
- Create your account
- Rise in ranks through sorting
- Earn Karma – at least 10
- Create your subreddit
Discord was designed primarily for gamers. This platform would allow them to communicate freely during gaming sessions. However, it’s gradually being adapted as a crypto marketing tool by marketers. That means you can use it for IDO campaigns.
You can start with the popular discord channel r/Cryptocurrency. However, if you are looking for niche channels related to IDO, you can search and find them on this platform. That’s where developers offer updates and discuss their projects.
Top-tier crypto forums
There are multiple cryptocurrency forums where you can contribute to IDO discussions. Marketing your IDO project can give it a significant boost to be successful. An example of the best crypto forum to try out is Bitcointalk.
On this forum, you can share blockchain-related content, including content about your project. Members can actively participate in your IDO through discussions. There are other channels you can use for IDO promotion. They include:
- Meetups and conferences
- Chat apps like Discord and Telegram
- Social media channels like Instagram, Pinterest, and YouTube
Bitcointalk is still popular in the crypto community. While not as influential as some recent platforms, it’s still a reliable platform for posting crypto-related content. You’ll even find conventional bounty hunters on this platform.
If you are building a community, Telegram is the ultimate social media channel to use. It’s home to countless crypto communities and forums. Given the massive number of audiences that are readily available, building a community is easier.
When you have a Telegram group, you can constantly update your crypto users. Moreover, they can actively participate in IDO discussions and provide insights. Most importantly, you can use these groups during the product launch to ensure it’s a success.
Telegram is known for its robust chatting system. The security of this app is commendable. In fact, Telegram has made a name for protecting user privacy. During community building, you can leverage the filter tools to remain with quality community members.
If you are searching for a mainstream social media platform for your IDO campaigns, Twitter will do well. Like Reddit, this is a must-use platform due to the massive influence it has on crypto communities. You’ll discover some of the prominent crypto leaders on this platform. These include Anthony “Pomp” Pompliano and Michael Novogratz.
There are key reasons why you need Twitter for IDO marketing. While it can be an afterthought to some brands, you should take the potential of this platform seriously. After all, marketers and audiences are shifting their attention from traditional channels like Facebook, paid search, and emails.
Of course, these channels still have merits and potential for product promotion. However, if your approach is not focused on Twitter, you’re losing a lot. More specifically, without an outreach strategy specifically developed for Twitter, it will be even harder for your brand to develop a community on other channels.
Here’s how you can benefit from developing an active presence on Twitter:
Helps you distribute content quickly
If you are targeting the global market, then you know it runs 24/7. As such, you need marketing channels that can distribute your content very fast. Moreover, you need marketing channels that will allow you to reach many people. Twitter is a great platform on both counts – it supports the fastest distribution of content and reaches global audiences.
While speed is essential, you also need a platform that centers its focus on fresh content. Unlike Facebook and Instagram which rely heavily on an algorithm to rank content on the platform, Twitter takes a different approach. It allows audiences to receive news instantly through robust notifications.
Helps you to post consistently
Experts will tell you to publish at most one post daily on other social platforms like Instagram and Facebook. On LinkedIn, you should post three days weekly. When running an IDO campaign, staying in touch with the audience is essential. After all, updates can occur at any time, and you need to share these as often as possible.
You need a platform that accommodates a continuous stream of information, and that’s what Twitter is best at. Twitter allows you to have as many tweets as you can. In a day, you can tweet over ten times and each tweet will have its own comment thread with active participation.
The crypto space is growing rapidly, and Twitter provides your project with an opportunity to keep up. You can reach out to audiences at any time via posts and even create an active community.
Supports marketing content
Besides the above key features, Twitter supports various content that suits your IDO promotion. Some of this content includes:
- Governance Proposals
Start promoting your IDO today
IDO marketing is not something you can do by trial and error. You can try that approach, but you may not like the outcome. With a sizeable investment at stake, assurance is what every developer needs. While guaranteed success is not always feasible in the crypto space, you can boost your chances of success with effective marketing strategies.
Why you should hire marketing agencies that have experience in the IDO space?
Hiring a marketing agency is an important step for your project. On the negative side, it puts the privacy of your project at stake. That’s because you have to reveal certain project details to get a robust marketing campaign.
Nevertheless, a company like Pressfarm guarantees integrity. Essential content about your project will be in safe hands. As a result, third parties will not access any of your information.
Dedicated project assistance
IDO marketing is not a journey to walk alone. You need marketing assistance to ensure every step is successful. That’s exactly what you get from a professional firm.
Before the launch of the marketing strategies, any marketing agency worth its salt will evaluate your project first. Thereafter, they will craft a marketing plan that’s in line with your IDO.
Besides the dedicated assistance, these companies have a general customer support service to handle all customer inquiries. For example, Pressfarm offers both priority email support and consultation calls for clients, depending on what package you sign up for.