Public relations is vital when it comes to cryptocurrencies, and project developers need to develop sound crypto PR strategies in 2023. PR is a key aspect of all blockchain projects. Therefore, whether you are gearing up for an ICO, IDO, or IEO, you’ll need various PR strategies to market each. Having said that, it’s essential to master various PR marketing techniques for crypto, especially if you’re unveiling a new project.

However, if you find it hard or stressful to master crypto PR and marketing, worry not. By hiring a company like Pressfarm, you’ll get all the assistance you need. Oftentimes, crypto PR agencies utilize various approaches to deliver exceptional strategies. At Pressfarm, we look into key factors to consider before launching your PR campaign. Additionally, we assess various tactics that crypto PR marketers leverage and determine which ones will be effective for your particular project.

Our team of PR specialists, expert writers, and skilled designers are experienced at writing winning crypto press releases, designing creative media kits, and writing feature stories that will make a memorable impression. Pressfarm has got all your content creation needs covered – from content creation to content distribution. Moreover, you can use our media database to connect with 1 million+ journalists in the cryptocurrency industry. Reach out today and let us help you generate the publicity your brand deserves.

Key factors to consider before launching Crypto PR strategies

  • Competition

A PR marketing campaign for crypto products is not only designed to build awareness but also to help you keep up with rivals. Since this industry is quite competitive, it pays to have the right campaign strategy. Many crypto projects fail for one reason – choosing imprecise marketing content. In other cases, they’re targeting the wrong audience.

There are also times when crypto projects fail to reach the target blockchain communities via their ICO content. As a result, it’s challenging to deliver and maximize project/token promotion. It’s also important to note that mastering crypto PR is an immense task that needs a significant amount of time.

Therefore, it’s essential to seek expert opinion when you’re developing ICO content. You’ll find that you can get help from agencies with precise tools and experience in this field guarantees resourceful tips on crypto PR. They’ll help you develop newsworthy content, guest posts, and press releases.

  • Type of content

You need to develop content that is in line with various phases of the typical buyer’s journey in your project. By producing and distributing PR articles, you can expand your market gradually. Even so, with over 5000 crypto products in the market and all over the mainstream, standing out is challenging. Luckily, with the help of PR firms like Pressfarm, you can boost your marketing campaign, conversion, and sales.

  • Platform restrictions

There are various platforms that no longer allow crypto ads to showcase their products to their target audience. As such, crypto PR agencies leverage specific media in promoting crypto products. For instance, you can share crypto messages with ease on platforms like Reddit and Telegram.

  • Effective PR strategies for the competition

It’s important to identify what’s working well for your competitors instead of experimenting with strategies blindly. While it’s important to be creative if you want to stand out, you need to do your experimentation in an informed way. Failure to do this will lead to you wasting resources clinging onto a strategy that you believe will work, without any evidence that it’s worked for other projects. Be creative, but be creative with reason. By leveraging blockchain technology, crypto projects like yours can leverage disruptive PR campaigns to outdo competitors.

When communicating with target clients, crypto PR firms rely on informal communication. This is because their objective is to be straightforward while creating captivating and engaging content.

Effective crypto PR strategies

There are tons of ways you can market your crypto products through PR campaigns. In this case, we will look at crucial techniques you can leverage to market your project.

  • Airdrop

One of the effective ways of marketing your crypto products is via airdrop. This involves awarding free tokens to the crypto community as an encouragement to adopt your product. By awarding free tokens, you can help news about your new product to spread faster.

Even though this technique can be quite costly, the significant impact is worth noting. In other words, you should focus on the success story or performance instead of cost. This will be an effective indication of whether the technique is worth holding onto or letting go of.

  • Referral codes

Just like Airdrops, referral codes also utilize free tokens to market new crypto products. Referral codes encourage your clients to refer as many people as possible. Once all the requirements are met, they’ll get a given percentage of tokens as a reward.

  • Embrace social media

Many crypto enthusiasts, including tech-diehards, have accounts on various social media platforms. Therefore, if you’re looking for prospects for your new crypto product, you must consider this avenue. To effectively reach out, consider using popular social platforms like GitHub, Twitter, Discord, Reddit, and Facebook.

Since each platform has unique ways of showcasing your products to prospects, you must use a personalized approach. This means creating marketing content that is specific to each platform. For instance, you’ll need to leverage subreddits in Reddits to reach a community of crypto traders.

  • Community building

Community development is a must when it comes to unveiling new products in the market. When you’re doing crypto PR, community development is a noteworthy technique with the potential to deliver great results. Creating a community and engaging them enhances the credibility of your project. What’s more, the community will be useful in creating hype for your products. With an active and engaged community, the awareness of your product increases further.

To develop a crypto community, you need a few fans who will market your idea. By doing this, they’ll attract prospective members. Remember, community development is not something you can rush. It’s a slow and gradual process that needs patience and reliable management expertise.

Speaking of expertise, you need to work with professionals for this strategy to be successful. An experienced crypto PR firm is what you need at this time. They will help you create a reliable and engaging crypto community for your products.

By gauging the level of community engagement with your project, you will have a rough idea of the market response to the project.

  • Utilize performance metrics

A key feature when working on crypto PR techniques is performance metrics. With the right performance measuring tool, you can tell which strategy is succeeding and which one is lagging. The major performance indicators you need to follow up on include content SEO and site visitors. Furthermore, you can also consider brand awareness among the major performance indicators.

  • Develop a relatable brand identity

For starters, research the content your target customers prefer, including where they find it. With these pieces of information, you can develop the best strategy for creating similar content and plan on ways to deliver it. Furthermore, creating relevant and top-of-the-class content and delivering it consistently helps in gaining your audience’s trust.

By building an engaging brand identity with the right kind of content, you will forge a space for yourself as a cryptocurrency thought leader. Community members will also look up to you as a prospective leader in the field of cryptocurrencies. With this strategy, you have an opportunity to draw the attention of prospective customers. Even better, this technique will have a significant impact on lead generation.

Even so, developing an authoritative brand identity is not that simple. It’s a challenging task that requires a certain level of expertise. This is where crypto PR companies are resourceful. Working with an agency is important because they have the expertise and experience to deliver exceptional results. What’s more, such companies will help you create compelling press releases, guest posts, media kits, and PR posts. This is all content that you can use for marketing your cryptocurrency project.

  • Work on your SEO

There are multiple ways in which you must have encountered or leveraged search engine optimization before. SEO is essential if you want to improve the visibility of your crypto products. If you are working with professionals in this industry, they are probably leveraging this technique.

Oftentimes, they would use this strategy to optimize content with specific terms (keywords). By using these terms, you can make sure that people can easily locate your items on the search engine results page. Before using these terms, you would first do some research that will justify which keywords you should use.

Research into industry keywords can help you discover the words that people use when searching for products you’re offering. When you leverage SEO well, you’ll draw potential leads to your platform. Additionally, these keywords will direct more organic traffic to your site.

  • Develop a website

Nowadays, developing a website is a critical step when you’re launching projects. It will provide you with a platform where you can feature your content and products. Once it’s ready to use, you must include crypto sales content that includes articles and blog posts. Crypto content needs to be quite informative because gaining public trust is crucial in this field.

Most importantly, quality content will sell you as an expert in this field and convince your audience that you are worth trusting. However, if you don’t have the expertise to develop this content, you can hire experts. They’ll not only help you to develop a website but also create relevant content and publish it.

  • Develop relationships with other crypto experts

Public relations is all about developing a relationship with various media outlets or experts. In this case, it involves cultivating relationships with various cryptocurrency media networks. When you partner with media experts, they’ll help you spread your brand message to prospective audiences.

Furthermore, positive coverage of your brand in the media portrays you as an expert and a reliable source. As a result, you end up drawing the attention of more people to your site.


  • Track the market trends

It’s essential to note that trends in the marketplace can dictate the type of marketing strategy you employ. Keep in mind that market trends also affect the consumer response to products. For instance, a positive market trend like successful crypto sales can inspire crypto investors and entrepreneurs to invest. However, if there’s a market crash, then expect investors to be reluctant to be open to new investment opportunities.

Additionally, when there’s a looming crypto winter, be prepared for low sales throughout that season. Even with intense analysis and comprehensive market predictions, the crypto market remains volatile. However, market trends can help you shape your marketing effort and still enjoy desirable outcomes even during crypto winters.

  • Prepare for crypto winters

Experts usually warn investors and crypto traders that they should prepare for the next crypto winter. Crypto winter refers to that point when the value of cryptocurrencies drops significantly. And how severe can they be? Well, you can expect a market crash to be a 20 to 50% drop in value.

Given the cyclical nature of the market, it’s usually only a matter of time before the next deep dive will significantly affect the crypto value. Fiat currency isn’t impervious to these dips. In fact, many fiat currencies are known to experience an impact when the crypto winter hints.

The impact of a crypto winter can be devastating. According to history, you should be expecting an 80%+ price drop. Furthermore, it could last for almost a year before the crypto value begins to rise again.

This shouldn’t deter you from investing in crypto. If anything, it’s proof that you should regulate how much you’re spending in this industry.

  • Participate in crypto events

Have you ever spoken at a conference, specifically at a crypto event? Well, it’s about time you gained the courage or acquire the confidence to speak in a public gathering. These events provide a potential avenue where you can launch an effective PR campaign and succeed. In these events, you can connect with traders, crypto enthusiasts, and investors.

However, if attending an event in person is too expensive, consider attending and hosting virtual events. Thanks to the internet, you can attend a crypto event and mingle with members without being there. Virtual events save time, and they require fewer resources and financial support. Virtual events also give you more variety – you can choose crypto events that are specific to your niche, giving you a chance to contribute actively.

Final take

Crypto PR campaign strategies have a special role to play in marketing your project. To deliver these strategies, consider the techniques above. While some of them are simple for novices, some strategies require expert assistance. Therefore, where you need professional help, ensure you get it.