One can no longer think about marketing without that automatically including a powerful online presence. Long gone are the days when businesses relied mostly on television and magazine ads for reach. Nowadays, tools like social media offer the best in terms of visibility, instant client feedback, and customer retention.
With that said, a successful marketing strategy should never overlook a vital detail like building a good quality website. Of course, a significant portion of your target audience may find you on Instagram or Facebook first—but rest assured that they will want their next click to lead them to your landing page.
Since your website is probably what’s going to either confirm their first—good—impression of your brand or leave them running for the hills, we’re here to help. In this article, allow us to share with you the top reasons why a good quality website is crucial for your business.
Credibility is Key
Back before the age of the Internet, most people would go to the store to buy whatever they needed. And while some had an adventurous streak that allowed them to make random purchases from street vendors or door-to-door salespeople, those weren’t the ones generating the most business.
Having a website provides your brand with the credibility it needs, mirroring the function served by a showroom back in the day.
The Devil is in the Details
Now that you’ve decided to give your brand the representation it deserves, you also have to dress it up the way you would like your offering to be seen. After all, the power of branding isn’t only limited to storefronts and showrooms but extends beyond the physical realm.
To launch a good-quality website, you need to set aside a budget and dedicate it for just that purpose. When hiring a professional agency to build your new branding asset, you need to be sure that they know what they’re doing. Fine experts at Envisage Digital emphasize the value of a reliable company that can reassure their clients that their team’s combined knowledge in online development, user experience, and search marketing delivers cutting-edge solutions and campaigns. They even pose the insightful question: “What does your business need?”
Before settling on an agency, look at their track record of previous projects and list of clients, and make sure that they offer exactly what you require.
Generate Traffic… Organically
Now that your brand is online with an SEO-optimized website, it can appear on Google search results—and that’s a big deal. Not everyone within your target segment knows exactly what they’re looking for, and the 2019 GE Shopper Research Study stated that 81% of buyers research products online before making a purchase.
Wouldn’t you want to drastically increase your customer base by being known to new, potential spenders through showing up on their results page? It’s a no-brainer.
Help Your Customer Service Team Excel
Needless to say, every business requires a solid customer service division to cater to its expanding consumer base. But now that everyone’s online, it would only be logical to provide your audience with all the information they need to reach you and your product as quickly and easily as possible.
Instead of having your customer service team waste their precious time and energy on answering phone calls or emails inquiring about simple matters like location and opening hours, wouldn’t you rather have them focus on matters that make the customer happy and want to return? That’s where your website comes into play.
Not only are your fans more likely to turn into buyers when they don’t have to make a call to reach you, but you will—once again—prove that you’re in it for serious business. Nothing says: ‘professional’ more than a well-rounded portal that tells it all and leaves no room for anything more than an inviting call to action. In your case, that would be a successful purchase.
We can go on and on about the benefits of a good website for your business. In addition to credibility; decent brand building; generating traffic and optimizing the efficiency of your customer service team, what other benefits would you reap?
How about the fact that your website—unlike your shop or office—is open around the clock? Or that it’s a lot easier for people to spread information about your business with their friends and family when there’s a URL they can easily share?
Consider all of these perks and go back to your financial sheet. You’ll discover that a good quality website is going to be worth every penny.