Your online activities create a data trail known as your digital footprint in the online world. This footprint encompasses every interaction you have on the internet. Activities you engage like browsing websites, posting on social media, and more, contribute to this trail significantly.

Understanding and managing your digital footprint is necessary to maintain your privacy online. Luckily, with proper steps, it’s no arduous task. This article will help shed light on what is a digital footprint, who may be collecting it, and the steps you should take to preserve your online privacy.

Important Concept of Digital Footprint: Online Tracking

The process of online tracking involves the collection and analysis of information about your online activities. Your trail of data, as mentioned earlier, is collected by various entities. They include websites, social media platforms, advertisers, and even government agencies.

But why do these entities track your data? It’s because your data is valuable for different purposes. For instance, they use your online behavior to create targeted advertising. By analyzing your browsing habits, they can show you ads that align with your interests.

You can use incognito mode, but it only helps until you are done browsing, not after. Here, you can use a tracker blockerto enhance your privacy. This way, these entities cannot link your IP address and identity.

The Types of Information Being Tracked

Your digital footprint might be more expansive than you think. Besides your online behavior, many different types of data could be tracked online by the said entities:

  • Your browsing history and online activity can easily be tracked. This includes every website you visit, your searches, and the articles you read online. All contribute to your digital footprint.
  • Personal information you share online, including your name, address, email, and phone number, can be tracked. Tracking gets easier, especially if you enter them on websites or social media.
  • Your purchasing history is another thing that is out there and highly valued. Online retailers track your purchases, which helps them tailor future recommendations and advertisements.
  • Social media interactions are no exception. Social media and analytics platforms track your likes, shares, comments, and even the type of content you engage with.

Managing Your Digital Footprint

Proper management of your digital footprint is not just a one-time task; it’s a continuous process that requires vigilance and awareness of your online behavior. Let’s delve deeper into the critical strategies for managing your digital footprint effectively.

Using a VPN

A VPN encrypts your internet connection and masks your IP address. This helps you shield your data not only from the online trackers but also from the bad guys.

However, not all VPNs are equal. From the get-go, there are free VPNs, as many as there are paid services. Usually, free services don’t offer strong privacy policies, and while you think it’s free, you may actually be paying for the service with your data.

Instead, look for a provider that does not keep logs of your activity and has a strong security protocol. You can check Reddit’s well-known VPN comparison table to evaluate a wide selection of available providers comprehensively.

Checking and Adjusting Privacy Settings

Regularly review your privacy settings on platforms like Facebook, Instagram, or LinkedIn. For instance, on Facebook, you can control who sees your posts, who can tag you, and how your profile is found.

You should also pay attention to the permissions you grant to mobile apps. For example, a flashlight app shouldn’t need access to your contacts or location.

Being Aware of Data Collection

Websites and apps constantly ask for our data. Studies confirm nobody reads terms and conditions online. Yet, it’s always good to read websites and apps’ terms of service and privacy policy. Though often lengthy, they contain crucial information about how your data is used.

Another data collection method is cookies that track your browsing behavior. Tools like cookie managers can give you control over which cookies to accept or reject. Before accepting, you might want to look at cookie policies and see what data is being processed.

Not to forget, share only the necessary amount of personal information. For instance, if a site doesn’t require your phone number for an account, don’t provide it.

Limiting Sharing of Personal Information

Social media posts can reveal a lot about you. Avoid sharing sensitive personal information like your home address, phone number, or vacation plans.

When you use social media, set strong, unique passwords for each account. Your accounts may be private, but remember that bad actors, with your passwords at hand, can access more than you share. This includes your private messages and details.


In conclusion, managing your digital footprint is an ongoing process. You can take significant steps toward securing your online presence by using cybersecurity tools and being mindful of data protection and privacy practices. Remember, your digital footprint is an extension of your real-life identity – protect it with the same vigilance.