Influencer marketing is not a recent concept, but it has gained popularity across industries in recent years. When it comes to the crypto world, influencers play a crucial role in the ecosystem by creating helpful content on social media platforms. Influencers in this space include traders and content creators who command public attention.
A potential customer’s buying decisions are primarily influenced by what social media influencers say about the avenues they’re considering. For this reason, the growing popularity of the internet and social media platforms has created a separate “influencer” market. Influencer marketing is one of the fastest-growing and most contentious types of digital marketing. What’s more, a reported 63% of marketers plan to increase their influencer marketing budget in the coming year, with a return on investment of $6 for every $1 spent on influencer marketing.
This article will look at what crypto influencer marketing is and how to use it successfully to market your brand.
First of all, what is a crypto influencer?
Celebrities were traditionally the first generation of influencers. As powerful social media engines emerged over time, users discovered a way to connect with people from all over the world. As a result, local influencers emerged, each with their own fan base and following based on their specialty and ability to engage with audiences. They create genuine, relatable digital content in a specific niche and personally engage with their followers on social media platforms. As a result, the trust they earn from the public grows exponentially. Blockchain or cryptocurrency is a rapidly evolving industry with many factors that make it a highly complex space.
A crypto influencer exists to help investors decipher the jargon and make informed purchasing decisions. They usually do this through video content, which crypto investors watch to keep up with market trends and project development. Overall, crypto influencers serve as influential thought leaders with access to a larger audience, and their content has real-world implications.
The value of crypto influencers
Some people may scoff and roll their eyes at the idea of working with influencers. Nevertheless, for a crypto marketing campaign, the right kind of influencer can have a considerable impact. Since blockchain is such a specialized field, we use the term “right” to refer to non-celebrity influencers. After all, only 3% of customers consider celebrity endorsements when purchasing a product. Consumers in the blockchain industry, on the other hand, engage with the content of micro-influencers at a rate of more than 60%. Despite the fact that the blockchain industry is proliferating, only a tiny segment of the population is well-informed on how crypto works.
What about micro-crypto influencers?
The crypto community pays attention to the content of micro-crypto influencers because they know they are up to date on all of the latest developments. You can multiply your investors organically and find a useful source to drive more traffic simply by teaming up with a micro crypto influencer to promote your service.
In that case, an equally effective alternative is, and will always be, necessary for blockchain promotion. In today’s highly competitive and challenging blockchain industry, the importance of micro-influencers has doubled. Since Reddit banned cryptocurrency ads in 2016, Google and Twitter have placed similar restrictions, significantly reducing the market for blockchain advertising. As a result, micro-crypto influencers have established a solid online presence, and their influence is unlikely to fade away anytime soon. Each deals with a niche audience and is strictly niche-specific. For this reason, blockchain marketing campaigns and micro-crypto influencers are inextricably linked. Ultimately, the success of one depends on the success of the other. In other words, you can’t have one without the other.
Popular platforms for crypto influencers
The two main channels used by crypto influencers are YouTube and Twitter, with a few dabbling in TikTok. They use videos, powerful messages, and idea-sharing strategies to connect with their audiences. YouTube is the most popular video platform, capable of attracting millions of viewers and catering to a global audience. When compared to written content, video content is twice as effective and appealing. Due to its detailed, highly informative, easy-to-understand, and visually appealing nature, video has become the go-to medium for crypto newbies and pros alike. Popular YouTube crypto influencers include CryptoBud, CryptoZombie, and BitBoy, to name a few.
Partnering with these influencers to promote and raise awareness about your brand can help your Blockchain marketing campaign succeed. However, as we will look at further in the article, sometimes gaining the attention of more prominent influencers can be difficult during the initial stages of a crypto startup’s marketing strategy. Nevertheless, there is no reason to get disheartened.
Why Twitter is still popular among crypto influencers
Despite the ban on Twitter ads, micro-influencers use the micro-messaging platform because it is the easiest and most common way to start a conversation and share ideas. Thousands of people from all walks of life, including high-profile business leaders, crypto investors, crypto fans, and laypeople, use Twitter. As a result, Twitter is another useful tool for communicating with your target audience.
Now that we have looked at what crypto influencer marketing is, let’s look at some approaches you can take to achieve this type of marketing effectively.
1) Influencer-sponsored ad development
When you start looking for the scope of crypto promotion, there are many obstacles to overcome. Several well-known platforms have banned cryptocurrency advertising. However, there are still some empty spaces where you can place your sponsored ads and reach out to people.
Developing crypto-sponsored ads around a well-known influencer name is a successful way of gaining traction among crypto enthusiasts. Influencers can build a positive image for your project and lead your cryptocurrency to massive growth.
2) Give influencers access to your product
Every influencer has their own social media accounts, each with millions of followers. It’s important to compensate them fairly – after all, they’re giving you access to lucrative audiences. While it’s expected that you’ll pay your influencers in the currency of their choice, it’s only fair to give them a piece of the product you’re selling.
For example, you could give your influencers access to a free digital coin asset. As the value of the cryptocurrency rises, so will the time it takes for them to receive payment. The big social channel holders of top platforms like Instagram and Twitter can use the same influencer crypto marketing strategy.
3) Influencer events
You can use big events to encourage your true investors with interesting incentives. However, gaining traction can be challenging if you don’t include key influencers and opinion leaders in these events. You can invite some influencers to help infuse even more energy into your event.
4) Partner with influencers to host contests
Collaborating with an influencer to host a contest is a good way to get their audience excited about your products. For example, you can give away a certain percentage of your crypto for free to their audience. Create a competitive environment to encourage people to go to great lengths to acquire your blockchain-based asset.
Alternatively, you can wrap the prize up as a surprise and make a big deal out of it. Place hints where the audience can get a sense of what they’ll get at the end of the contest. This way, your crypto name will become more well-known, which is critical for cryptocurrency advancement.
5) Encourage influencers with affiliate association
An affiliate association is a marketing policy that allows people to earn rewards after meeting certain criteria. You can offer your influencers some crypto assets as tokens of gratitude under an affiliate program.
Influencers from various platforms will be excited to be part of your affiliate program, and their membership in this program will enhance your crypto potential. Keep the crypto affiliate registration process as straightforward as possible to avoid discouraging potential influencer partners.
6) Blog posts and videos
When you look into the influencer field, you’ll notice many people who write for big crypto websites. You can reach out to these people and publish guest posts on their sites.
When you first approach someone to publish content about you on their blog, they’ll want to know more about you before they make a decision. In order to show them how your product works, you can give them access to your cryptocurrency’s data board and let them look at your blockchain-based function. Offer them a trial period to allow them to see how everything works. You can also create video demos to go along with the blog post.
7) Live session with influencers
Once a month, schedule a live session to discuss your crypto space. People get overwhelmed with numbers. For this reason, it’s helpful to have a live session with crypto influencers. This is a more engaging way to make people aware of your presence in the crypto world.
The goal is to attract a larger audience to your live discussion and showcase your decentralized currency to a larger audience. Regular updates will also aid investors in devising strategies to deal with the situation.
8) Appoint influencers as brand ambassadors
If you can turn a partnership with an influencer into a long-term agreement, the influencer face will soon be the most visible representation of your cryptocurrency. When you have the perfect deal with someone who has a massive impact in the crypto market, then you’ll see the power of influencer crypto marketing at work
Investors frequently base their purchasing decisions on the brand name you present upfront. This strategy often results in significant brand awareness. In order to pull this off, you aren’t limited to social media influencers. You can also partner with well-known celebrities.
9) Create advertisements
Partner with your influencer pool to create exciting advertisements about your cryptocurrency project. Let them know how you want your cryptocurrency to be represented to your target audience. Before committing to an idea, you can do a few test runs.
Once you’ve created a commercial, you can share it on your official social media accounts or share it with social influencers. Keep in mind that you can’t ask for a mainstream promotion because this is now illegal in most countries. With the right amount of creativity, you can still put this commercial in front of the right audience.
10) Teach people about crypto
Every public relations strategy is aimed at informing audiences about your digital currency. Since most people still don’t understand how crypto works, educating them is a good way to connect with them and earn your trust.
You can meet their needs and explain why crypto is reliable and beneficial in the long run. The strategy will also help you increase the credibility of your crypto product.
How crypto influencers can help you inform your target audience
Crypto influencers should be used to raise brand awareness among the established crypto community. It may or may not help your brand gain a new following, but it does a great job of engaging, informing, and attracting loyal crypto consumers and investors. Instead of focusing on getting millions of random engagements, crypto influencers exist to help you grow your brand organically and build a reputation. Make sure you have realistic expectations when creating a blockchain marketing campaign.
How Pressfarm can help you inform your target audience
Another way to ensure that you have everything you need ready for your marketing campaign is to hire a crypto marketing agency. If you choose this path, make sure you choose one with enough experience to compile and create quality content and get the word out there about your company. Pressfarm is a PR agency that helps crypto startups and companies of various sizes create quality content that attracts attention. This content ranges from professional press releases to guest posts, media kits, and targeted pitches.
Once you sign up, the account executive will also create a customized media list with the best media contacts in your niche. In addition, as a client, you have access to a media database of over one million media professionals and influencers across different industries. By connecting with these media contacts, you can get your message out to the right people when it matters most.
The era of digital currencies has arrived, and it’s important to know the right way to promote yours. Influencer marketing can get your crypto project out there and help you earn trust from the public. Nevertheless, it’s important to build a long-term relationship with your crypto influencer first so that you can create authentic connections with their audiences. It’s understandable that you would want to control the narrative. However, keep in mind that influencers know how to connect with their audiences best. Yes, you must be articulate when it comes to guidelines, media plans, and specific needs. Even so, you should allow the crypto influencer some agency in the way they present your message.