According to recent research, creating videos can boost your Kickstarter campaign by 50%. Additionally, according to Indiegogo research, videos can help you garner 4 times more funds. This means a campaign with video has a higher chance of success than a campaign without video.  Therefore, to succeed in your campaign, you need to create a compelling video for your project. Beyond that, you need to learn how to create a video that’ll stand out and boost your campaign potential.

You might be wondering how you can design a successful Kickstarter video that will attract backers. Are there specific elements that are crucial for success? Expert acting? Great dialogue? In this article, we’ll talk about the elements of a successful Kickstarter video. Ultimately, whatever you do, you need to ensure that your viewers feel involved.

Key elements of a successful Kickstarter video

It doesn’t take a genius to create a compelling Kickstarter video. Anyone can create these videos regardless of their experience.  A killer video is very helpful in the success of your campaign. If you want your video to go viral, ensure that you evoke the emotions of your potential backers. This way, they’re more likely to support the newfound gem by sharing it with their families and friends. However, while trying to impress your backers with a witty script and an outstanding video, be more careful so that you are not overly ‘caught up in it.’

You should also take into consideration important points like the security of the website to offer the visitors an excellent experience.

Additionally, ensure that your video implicitly shows the problem that you’re offering a solution for. The video should present your project as the best solution.

How to create a killer Kickstarter video

Are you ready for your project to get funded?

In this guide, you’ll be able to learn and understand what it takes to create a killer Kickstarter video.

Write a positioning statement

A positioning statement is simply a brief statement about your Kickstarter project that will give the backers a good understanding of what you are doing. Below is a simple illustration of what the positioning statement should entail.

  • Who (target market or customer)
  • What (explain what the tangible benefits of the project are for the backers)
  • Why (emphasize why potential backers should put their hard-earned money into your Kickstarter project instead of a different project)
  • USP (explain your project’s unique selling point – what makes it stand out)
  • Timeline (a timeline for the project, including estimated dates for delivery of any rewards you’ve promised backers)

All you need to do is fill in this information and you’ll be well on your way to building an informed and engaged community for your Kickstarter campaign.

Develop your message

Before you can start animating or filming a Kickstarter video for your project, you need to think about the content. Do you need your narrative to be serious, funny, emotional, or smart? Begin by creating a list of reactions that you would like to receive from viewers and feelings that you would like to evoke.

Think of the things you want for your backers: do you want to invite the viewer to part of your journey, make them laugh, or surprise them? Once you’ve decided what kind of emotions you want to evoke, you’ll have an easier time coming up with a message that aligns with your goals. You can then develop a script that goes hand in hand with the message and the theme. Avoid covering too many story angles in a single video, otherwise, you might confuse potential backers.

Make sure you edit the script to make sure it is clear as you tell the story. In order to tell a great story, you can bring in someone with PR writing skills. Once the initial script is ready, you can test it on as many people as possible for feedback.

Create a storyboard

A storyboard allows you to get a sense of how long your video will take, how you’ll compose the shots, and where to put the graphics required. It also allows you to prepare for each aspect before getting into the time-consuming production process. In addition, it saves you time that you would otherwise waste in editing and finishing up your project.

Keep in mind that there is no need to create a masterpiece. You only need something that will function as a guide as your production team creates the actual video. Nevertheless, during the process of storyboarding, you will be able to come up with ideas for the kinds of video you want to create. For example, this could be a live-action video, an animated video, or even a combination of the two.

Keep an eye on the video length

While we understand that you want to boast about the tiniest details about your product, your video shouldn’t go on and on for 15 minutes unless you want to lose the attention of your viewers. In this digital age, everyone wants to get information within a short time. We enjoy content that is engaging, interactive, and amusing. More importantly, we enjoy content that is to the point.

Ideally, your video should be between 3 and 5 minutes long. You should also keep in mind that people are likely to make a decision during the first 8 seconds. To capitalize on these 8 seconds, make sure you share all the important information at the beginning of the video.

A short video makes it easy for people to remain attentive. Try conveying your key messages schematically and clearly. To retain attention, you can add some interactive elements, and change your angles as well as your scenes.

Hire authentic actors

We would generally advise against hiring professional actors to film your video. After all, the more authentic and realistic your video looks, the more likely you are to earn trust. You don’t want people to feel like they’re watching a Hollywood blockbuster movie because they will then question your credibility. However, if you absolutely feel like you must hire professional actors, make sure you hire the right ones. Casting people who look like your average target customer so that they can add an element of authenticity to your video. something genuine.

While it’s also important to make sure your video is of good quality, you don’t want it to seem staged. Make sure that everything looks real to earn trust and get potential backers interested in your project. This will increase the chances of them funding your project.


Make sure that the lighting of your video is easy on the eye to ensure that your viewers will watch it to the end. You can use professional cameras and video recorders. The video should be clear to give the backers a good impression of the product you’re promoting.

Make it shareable

You need to ensure that viewers enjoy a good experience. Test your video on your friends and family to ensure that it evokes positive emotions and gives them a reason to share the video with loved ones or on social media.

While you might want to create a video that will go viral, the more important thing here is that it conveys a specific message, highlights an issue, and presents your product as the solution. This will reel backers in and encourage them to support your Kickstarter project as well as share it with friends and family.

The bottom line

Creating a Kickstarter video may be a great help in boosting the visibility of your Kickstarter project and ensuring it will stand out among today’s many crowdfunding campaigns. There are a lot of great videos out there, so you need to go out of your way to create a truly compelling video that will excite potential backers. Moreover, if you want your project to reach a lot of people and gain community support, you will need to build and use the correct pre-launch strategy.

How Pressfarm can boost your Kickstarter campaign

Creating newsworthy content to promote your Kickstarter project can be stressful, especially with so many other responsibilities that you’re likely to have when launching your business, product, or service. This is exactly why PR agencies like Pressfarm exist… To help brands to create newsworthy content that will help them gain media coverage for their project.

Pressfarm’s PR experts and writers create everything from press releases to personalized pitches and guest posts. This is in addition to other content that can gain traction for your crowdfunding campaign. The Pressfarm team also designs creative press kits that can create a memorable impression for your company, both in the media and among your target audiences.  All of Pressfarm’s PR packages include access to their PR database of over 1 million journalists and media professionals across different industries

The PR professionals at Pressfarm also develop curated media lists, personalized to fit the niche and stage of growth of each startup. Combined with the comprehensive PR database, these lists help companies connect with the right media contacts to help them reach their target audiences. Finally, the experts at Pressfarm help increase online visibility by helping companies feature in relevant search results on various search engines through their knowledge of the digital PR landscape and SEO.