Although e-commerce is a lucrative domain, selling online is a complex process. After all, you have to convince potential buyers to close the deal without seeing and feeling the real products. A credible website gives you a good start, but everything boils down to impressive product images. If these are realistic and compelling enough, your buyers will have no qualms about clicking the buy button. But selling through product images takes more than just showcasing high-quality ones. Optimizing them does the trick. Let us share some valuable tips to create perfect product images for your e-commerce brand.
Stick to high-quality photos
The number-one rule is to use only high-quality photos on your website because buyers judge your product from what they see. Ensure they are clear enough for visitors to understand the materials, quality, and functionality of the product. Investing in professional photography is worthwhile as it is a small price for creating your web assets. You can rely on their expertise, equipment, and techniques to get the best-quality imagery.
Use multiple images from different angles
Besides providing high-quality photos, consider adding multiple pictures from different angles. A single upfront image is seldom enough to drive potential customers to a purchase decision as they cannot get a holistic overview of the product. Besides shooting from different angles, consider using technology to provide features such as zoom-in and 360-degree views of the product. Luckily, you can access tools and apps to add these functionalities.
Edit images to go the extra mile
Editing the images is a great idea because even the best lighting and angles require fine-tuning. Post-production editing can help you show accurate colors, highlight the product features, and retouch imperfections such as blemishes, dust, and wrinkles. You can also try using a background remover for pictures to make the product more prominent. Check vista create to understand how a background remover tool works. A few clicks are enough to eliminate unwanted background objects.
Optimize for SEO
Having great-looking pictures is not the only thing you need to sell your e-commerce products. You must also optimize them for SEO to ensure they appear on the top search results pages. Making your images rank results in increased traffic and conversion rates for your website. Adding an Alt tag gives you a good start as it enables search engines to recognize what is on the photos. You can leverage the Google Shopping feature to go a step ahead with image SEO.
Optimize for web and mobile
Optimizing your product images for web and mobile is equally crucial as it enables them to render seamlessly on both selling channels. Large and heavy images can slow down the page loading speeds, but compressing them prevents the issue. Investing in a responsive web design is a good way to optimize pictures for mobile devices. Get a professional working on the job to gain the best results for web and mobile.
Product images can make or break your e-commerce game, so be sure to showcase the best ones. Following these simple tips is enough to ace quality and aesthetics.