NFT technology and NFT marketing are trending topics in the crypto realm and in the technology space as a whole. Many people are investing up to thousands and even millions of dollars in these projects. If you can create digital art, this market gives you an opportunity to sell it.
Due to the many opportunities that NFT technology presents to digital art developers, many people are venturing into this space. As a result, the market competition is very intense. The market is chock-full of NFTs and new projects are emerging daily. Now, many developers are left to wonder, how are they going to stand out?
If you grasp some basics of NFT marketing as a developer, you’ve got a chance in this crowded market. Here are some marketing techniques that will help your project stand out from the crowd.
1) Make sure you build a unique project
According to statistical data from Coinopsy, nearly a quarter of crypto projects have failed so far. Unfortunately, there’s no specific answer as to what might be the cause of these immense failures. However, one thing is for sure, marketing – or lack thereof – has a major role to play.
Each project in the crypto space is unique, including the type of audience and form of communication. The best marketing strategy is always the one that makes your idea stand out from the rest. Your NFT has to be distinct from the rest in as many ways as possible.
You can start by developing top-tier digital art. Oftentimes, people in this space will drift to a developer with a new and unique project. Additionally, focus on the value instead of just adding more JPEGs in a packed market.
2) Streamline your communication
When releasing your NFT project into the market, communication plays a critical role. What does your project express to the audience? Whatever message your project is conveying, it should be concise. In just two sentences, prospect investors should understand what your project is all about.
Standing out in the crypto space is not as hard as many people believe. If you can create a clear message using your NFT collection, you’ll manage this easily. Clear communication will help prospects understand the message your project is communicating.
How do you outline this message? Well, you can start by listing points concerning your project. For instance, what’s the objective of your project? What value does it bring to the space and users in general? Does it have weaknesses and strengths?
You should focus more on your project’s strengths if you want it to stand out. Once you identify these strengths, merge them with the value you’re bringing to society to create a concise message. This message will communicate to the people what your NFT is about.
Additionally, don’t forget about yourself or the rest of the team behind this project. You need to share information about the team behind this project. Doing this will add personality, earn trust and give your project an advantage over others in the space.
A good example of an NFT project with great communication is the “GossApe Girl NFT”. Even though it’s an example of Apes collections in this space, the message is concise and clear. As, such, it has an advantage over other NFTs with the same idea. The communication model expresses inclusivity in the space.
3) Leverage the properties of an NFT
An NFT is a unique kind of virtual asset with characteristic properties. NFTs are distinct because individual tokens bear these properties, enabling them to stand out. An NFT is similar to an actual art piece but in the virtual world. Let’s review some of the key properties of an NFT:
When a developer is minting an NFT piece, they have the option of making a single NFT or multiple copies. It’s the same concept that ticket companies are built on. While you’re buying the tickets to the same show, some are more expensive. Thus, when a developer is making multiple pieces of NFTs, they can make a few expensive copies. They can then make many copies of cheaper NFTs. As such, they can regulate the scarcity of an NFT and, to an extent, influence the value of their work.
All buyers seem to share the same interest in the selling or buying of virtual assets like art pieces. They want to own an NFT as part of their collections. The best way to ensure the value of their art pieces remains intact is through the use of blockchain standards. It locks the value of their virtual assets even during transfers on different platforms.
When it comes to liquidity, NFTs have the best in the crypto space. You can easily convert an asset into cash without losing its monetary value. Since they are digital assets, this makes the exchange simpler than when dealing with actual goods. Even better, NFTs take this concept of liquidity to another level.
Authenticity, ownership, and proof
Providing proof of ownership, authenticity, and origin of an art piece is one of the major challenges that artists face. The same goes for collectors. However, NFTs resolve this challenge. With an NFT art, you can easily prove the authenticity of ownership of the art piece. Furthermore, you can trace the transaction history of a particular item. As such, collectors can quickly trace the origin of their assets, right up to the creator.
Top NFT marketing strategies
When designing your project, you should ensure the message aligns with the target audience in the NFT space. Additionally, make sure that the message is at the forefront for prospective buyers to capture. Since NFTs are still entering the mainstream, audiences are still warming up to these kinds of projects.
Many people are currently discussing NFTs in the mainstream. However, as a developer, your target should be those who are interested in buying. Having said that, here are some NFT marketing strategies that will help you target buyers of NFTs:
1) Public Relations (PR)
PR is an unconventional marketing approach that your NFT project can benefit from. However, to deploy this approach in your business, you will need the assistance of a public relations expert. An expert can help you to target your audience with relevant content that is appealing and relatable.
By distributing press releases to various crypto media channels in your niche, NFT experts prompt public participation. Furthermore, they can create guest posts, email pitches, and press kits to ensure your project reaches the masses. As you can see, if you partner with the right NFT experts, your NFT business can grow and reach its goals. It will have access to potential buyers, and not just general audiences.
With the right PR strategy, your NFT project will also experience unprecedented engagement from the crypto community. With this kind of support, your products will receive worthy bids during auctions in the marketplace.
Do you need help putting your NFT product in front of the right audiences and generating positive media coverage? Pressfarm is a PR agency that works with startups and companies of various sizes to help create newsworthy content like email pitches, press releases, guest posts, and press kits. Their PR professionals and expert writers will also create customized media lists to help clients find their perfect media match. The experts at Pressfarm also come armed with a content distribution strategy that has worked for hundreds of brands across different industries.
By submitting your content to the right media outlets and startup directories, Pressfarm can help your brand to rank in relevant search results across various search engines. Additionally, Pressfarm can build custom media lists in addition to offering clients access to a comprehensive database of over 1 million journalists across industries. By giving you these media contacts, Pressfarm can help you to continue doing media outreach for up to a year after you’ve signed up.
2) Influencer marketing
An influencer marketing strategy is one of the most effective marketing tools in the NFT space and crypto industry as a whole. While you don’t have to do this, we wouldn’t recommend ignoring this particular piece of advice. Any PR expert will tell you that this strategy is important for your NFT project. For this reason, make sure you factor this campaign technique into your budget.
On the positive side of things, influencers come with a large community of loyal followers. As such, they bring more audiences to your project. If you can recall, we said something about targeting prospects buyers, not just any audiences. Influencers will help connect your project to people who are genuinely interested in buying your NFTs rather than a general audience.
Therefore, hiring some of the top celebrities in the crypto space will generate significant traffic to your site. However, if the leads you get don’t engage with your project or buy products, then it’s a waste. Therefore, it’s important to scrutinize the audiences that each influencer has to offer before hiring them. Make sure these audiences align with your target audience to avoid wasting time and resources on the wrong influencer.
You need to consider working with audiences who are willing to buy NFTs. Moreover, you can consider crypto audiences from other tokens besides NFTs, because they’re easier to convert into paying customers than people who aren’t interested in purchasing tokens of any kind.
That said, you don’t necessarily need to hire an influencer marketer with a massive following. Instead, you should target those with willing and engaged buyers even if their following is smaller.
3) Community building
Building a community of people for your NFT project is not optional. On the contrary, it’s an integral part of marketing. Fortunately, there are multiple channels for community building that allow you to target prospects wherever they are. You can start with social media where you will have an easy time finding crypto enthusiasts.
Platforms like Discord, Telegrams, Reddit, Twitter, and Facebook are the best ones to start with. Once you have the communities, it’s time to sell your idea to them. You can highlight the benefits of your NFTs to the audience and explain why they should invest in you. Interacting with the public through these communities helps with building trust. Additionally, it positions your brand as an authority in this niche.
4) Joining forums
It’s essential for you as a developer to be part of important NFT discussion forums. You need to go beyond just joining the group, by actively participating and establishing your expertise in this field. You can locate such groups on various platforms, the most popular of which are Twitter, Telegram, and Clubhouse.
By joining these forums, you get a chance to share your ideas and ongoing projects. It’s also an opportunity to attract more users and build your customer base. These forums also function as informative groups. As a member of such a forum, you also learn from the ideas of others. As such, it opens up your thinking about this field and helps you scale your business to greater heights. Finally, this is an opportunity to network with other leaders in the industry and build credibility for your brand.
If it’s your first project in the NFT space, then giveaways will give it a big enough push to start well. This technique is a magnet for followers. That’s because people tend to be drawn to free things. However, this technique doesn’t focus on a specific set of crypto followers. It attracts everyone to your platform. Therefore, if you are targeting NFT buyers, it will get you some. However, it doesn’t guarantee they will be among the new followers you are gaining.
To your advantage, this technique will generate a following for your project that helps in promoting sales. However, you should not invest so much in giveaways, because you may end up with a community of bounty hunters. This will not only ruin your reputation but it’s also not beneficial to your project. Furthermore, it will mess up your metrics, and these metrics are important for marketing.
When launching a giveaway campaign, it’s important to set conditions that ward off bounty hunters and bots. You only need genuine followers who can easily convert into buyers. For starters, prepare a write-up that goes with the giveaways. The participants should be able to read a little about your project before receiving their reward.
Finally, you can create unique challenges for the participants to generate engagement on your platform – whoever wins the challenge gets the reward.
6) Guest posting
This is one of the powerful strategies that PR agencies in the crypto field leverage. You can do the same. You can create informative guest posts and use them to reach target audiences. When you have the resources and skills required to create this content, guest posting is a simple yet effective strategy.
Use this strategy if you’re targeting traffic. It can also be helpful during community building. When clients access your materials and find that they love the content, they’ll be grateful for your efforts. In response, they’ll invest in you.
7) NFT calendar registrations
Registering your projects on the NFT calendar is a cost-effective marketing approach. With sites like nftcalendar.io offering their services for free, you don’t need to pay a listing fee. It’s a great opportunity for your NFT project to get in front of real buyers.
What’s more, the NFT calendar is where crypto investors spend most of their time. Keeping tabs on this calendar allows them to buy products when they’re still new and cheaper. When the prices go up, they can resell them to make a profit.
Other NFT calendar sites include nftsolana.io, rarity.tools, howware.is, and nextdrop.is. You can reach out to each to check the conditions for their services. Speaking of conditions, most of these sites allow developers to post their products for free. However, they offer premium services at a fee.
8) Social media marketing
You can use social media to promote your NFT in different ways. First, you can establish a community there. Through this community, you can market your assets. Moreover, social media happens to be among the top sites for releasing NFTs news. Whether it’s a press release or publishing trending news, you can do this on popular social channels. Such channels include Twitter, LinkedIn, Cointelegraph, Reddit, Facebook, Instagram, and Discord.
Blogging employs the same concept as guest posts. However, there’s more to it. Through blogging, you can interact with prospects at various stages of a purchase. Keep in mind that non-fungible technology is still a novel tech. As such, people want to learn more about it. If you can provide them with educational content, they’ll rank you among the thought leaders in this niche.
What’s more, search engines prioritize sites with informational material about certain industries. Thus, with NFT-related content, your site will have a shot at featuring on the first page of a search engine results page (SERP) during a search.
10) Listing on a marketplace
An important part of NFT marketing is getting your project listed on popular marketplaces with potential buyers. This will showcase your project to users who are looking for NFT projects to invest in. Great marketplaces to consider include solsea.io, rarible.io, and opensea.io. These platforms will facilitate the selling and buying of your project.
Furthermore, access to these popular marketplaces has a long-term benefit for your project. It helps you keep track of your earlier projects that you sold, including the transactions. Therefore, if you create copies of the original NFT you sold, you can easily sell it to prospects.
With your transactions as evidence, they’ll know you’re the genuine developer of a given project. Remember, there are rip-offs and scams of all sorts in this space. Therefore, any proof of ownership counts. What’s more, buyers also will be confident when buying your NFT because they can trace its history. That means they will become owners of a genuine product.
How do you list an NFT on the marketplace?
If you are planning to sell your NFT, you should at least know how to list it. The steps for listing on various marketplaces are similar. Therefore, if you learn the basics, you can easily manage this.
Step 1: You will need an ERC-21 compatible Ethereum Wallet.
Step 2: After creating this wallet, put some money in.
Step 3: Listing on NFT
First, choose an NFT or NFTs or your choice and create an account for your project. It can be on SuperRare, Rarible, or OpenSea.
Step 4: NFT Creation
Each marketplace provides you with the option to create your own NFT. For instance, if you choose OpenSea, it comes with a “Create” button. When you click it, you’ll get a drop-down menu. On this menu, look for “My Collections” and click it. Thereafter, click “Create New Collection”, and that’s it.
At this point, choose an image of your choice for the marketplace. And afterward, give it a good description.
Finally, tap on “Add New Item,” This should upload your NFT on the marketplace. Remember, the supported formats include 3D models, images, and audio. As you design your NFT, ensure it is attention-worthy. Create a website to help you market it well. Have the documentation ready in case you find a buyer soon. Finally, make sure you implement the technical aspects of it.
Benefits of the above marketing strategies
NFT marketing plays an essential role in the selling of your product in the marketplace. Besides that, it has other impressive benefits that are worth mentioning. These benefits include:
Positive brand experience
Nowadays, people don’t just buy NFTs because of their competitors. Instead, they choose those that offer a unique brand experience. Through collaboration between content creators and artists, NFTs can deliver a rare kind of experience. In the marketplace, they are brand promoters. They develop unique means of interaction between you and your brand.
As a result, you become more interesting, memorable, and noticeable. Since the NFT market is still growing, it’s a chance to build your brand. Simply marketing your project is enough to improve its visibility in this space.
Clients prefer brands that directly interact with them. In this way, marketing through social media is very beneficial. Many NFT holders can be found on Twitter where they keep track of new projects. Some of them even have communities where they can reveal their collections of NFTs.
In order to interact or converse with your audience, meeting them on their preferred platform is a good place to start. What’s more, when you establish a real relationship with them, they become loyal followers. That’s how major brands remain in business for a long time.
Intensify audience reach
Simply taking part in the NFT marketplace is enough to reach new audiences for a start. But there’s more you can do. Just like any other niche in the blockchain industry, the NFT niche has online communities.
These communities comprise art collectors, digital developers, and entrepreneurs. Beyond that, more audiences are gushing into this space because of its growing popularity. The more well-known the NFT space gets, the higher its value grows.
In order to get noticed in this space as a creator, it pays to develop more NFTs. As the audiences begin noticing you, your client base grows bigger. Moreover, if you multiply your marketing efforts, you’ll get higher chances of reaching prospective buyers. Thus, marketing enhances the probability of you selling your NFTs.
Top NFT marketplaces
Successful NFT projects begin by scrutinizing their products and available promotion venues. Having said that, you need to probe what the leading marketplaces have to offer. Market liquidity and volume are key indicators you should consider first. These metrics play a vital role in determining the most popular marketplaces to venture into.
Another important factor to look into is the transaction fee. Across the board, the fees lie between 2.5% and 15%. Therefore, consider the percentage and how much you will gain as profit after deducting it.
Lastly, what’s the overall experience of the platform? A commendable marketplace has resourceful features and functions that users can leverage. In addition, it should have benefits for artists as well.
That being said, there are many NFT marketplaces in this industry where artists can sell their work. They allow the buyer to place bids and secure various art pieces they adore. However, some marketplaces don’t require bidding to buy an NFT piece. If you are looking for the best marketplace for your NFTs, here are the options:
OpenSea is the largest NFT marketplace in the world. It supports both the selling and buying of NFTs. Furthermore, those looking for rare pieces of art to buy can find them on this platform. As with any other marketplace, OpenSea supports specific categories of NFTs. The major options available include collectibles, virtual world, and digital art. Feel free to sell, buy, or mint NFT on this platform at your pleasure.
On Rarible, you can enjoy a certain level of flexibility when minting your NFTs. For instance, it supports the creation of single and multiple NFTs. That means you can create limited edition NFTs to draw the attention of prospects.
Unlike other platforms, you can locate the NFTs by the developer’s name. Simply key in their name into the search box and tap enter.
Alternatively, you can use the name of the collection or collectible to find specific NFTs. It gets better – Rarible has a remarkable user interface. Through their community, members can freely engage with each other.
If you are looking to sell sports NFTs, celebrity items, arts, and games, Crypto.com is the best marketplace. Before you initiate your transactions on this platform, registration is crucial. Thereafter, you’ll be notified of all NFT events including sales as a subscriber.
Enjin is an all-inclusive platform for blockchain tech and NFTs. On this platform, you can create, sell, and buy virtual items. Moreover, it’s a chance to discover and secure rare collectibles. This platform supports the integration of NFTs with websites, games, and apps after creating them.
Currently, Enjin is home to more than 2 billion NFTs, and so far nearly a million have been sold. Lastly, it supports the trading of NFTs through the platform’s wallet.
For those searching for tokenized virtual arts, SuperRare is the place to visit. The same goes for creators selling such pieces of NFT. All the transactions on this platform are based on Ether. Unfortunately, not every artist can access this marketplace. If you are deemed eligible to sell your art on this platform, then be prepared to pay a 3% listing fee.
Finally, to market your NFT project extensively, you should try out every opportunity that presents a chance for exposure. As long as your project gets in front of the target buyers, that approach counts as a win. If you discover a strategy that’s boosting your project significantly, invest in it so that you can reap maximum benefits.
As mentioned earlier, choose strategies that pursue valuable traffic. Your objective should be to gain traffic that comprises potential buyers. Even so, the most powerful marketing tool is a project with real value for the target audience. Finally, you can outsource professional help if NFT marketing is beyond your capacity.
Experts such as those at Pressfarm understand the NFT ecosystem very well and know how it functions. Therefore, they know the right approach that will earn your project valuable traffic. If you want to raise the odds of your NFT project getting sold, you should contact them.
What’s an NFT?
This is a digital asset that’s based on blockchain technology. It’s also known as a Non-fungible Token. Using crypto technology on this asset means the integrity and ownership of the product are guaranteed. It also means the item is irreplaceable. Thanks to the digital certificate, each NFT is unique. This digital certificate is secured in blockchain or digital ledger.
What is NFT marketing?
This refers to the process of promoting an NFT in the digital marketplace with the intent to sell it. It’s worth noting that NFT marketing plays a critical role when it comes to its selling value. Thus, the more robust your marketing is, the higher your chances of fetching a good price for your NFT.
What’s the difference between cryptocurrency and NFT?
For starters, let’s look at their similarities. Both cryptocurrencies and NFTs are based on blockchain technology. Additionally, they leverage the same innovation and uphold the same criteria. As such, they attract the same type of users. The NFT niche is a niche within the crypto culture. C ryptocurrency plays a crucial role in buying, minting, selling, or trading NFTs.
On the other hand, cryptocurrency is fungible. As such, you can trade it with other currencies. For instance, if you are already an Ehtereum holder when you acquire Ethereum, the value of both will be the same.
On the other hand, NFTs are non-fungible tokens. As such, the value of one NFT is different from that of another. That’s because a piece of art is different from another, therefore, they cannot share the same value.
Where can you buy and sell NFTs?
If you are looking to trade your NFTs as a developer or holder, you’ll need a reliable marketplace. In this case, there are three popular marketplaces where you can find prospective buyers for your assets. They include SuperRare, Rarible, and OpenSea.
What cryptocurrency is popular for NFTs?
Ethereum takes the lead as the best NFT cryptocurrency. It has the major share of the NFT market, valued at $11.5m.