Customer Success Stories
Over the last 6 years, Pressfarm has worked with hundreds of startups and established companies in the search for media coverage. We highlight some of the success stories here in various verticals from Tech to Fashion, Blockchain, eCommerce, Crowdfunding, Mobile apps, Law, Design, Entrepreneurship and Startup conferences, among many others. Whether you are running a public relations campaign or preparing for one, we hope these success stories inspire you to work with us to achieve your company’s PR goals.
Challenge:
Kurenai is a genuine Japanese kitchen knife forged in Seki, Gifu Prefecture by the same artisans who crafted the famous Samurai sword. The team at douzo inc., a Japanese-made lifestyle brands company that introduces genuine Japanese products to the rest of the world – approached us to help market their Kickstarter campaign for Kurenai.
Our approach:
We developed a press release and 3 guest posts highlighting the fascinating history of this knife. All our content emphasized the fact that you can use it for a lifetime – and then pass it down to the next generation. We also created a branded media kit that captured the unique visual features of this kitchen knife, including the mesmerizing flames that run along the blade.
Highlights:
Published in AP News: https://apnews.com/press-release/kisspr/amazon-com-inc-tokyo-76aba8c45d1814623b6025bf719ac837
Published in London Journal: https://londonjournal.co.uk/2023/10/05/kurenai-redefines-cooking-with-a-knife-designed-to-last-generations/
The campaign surpassed the Kickstarter goal, attaining 387% of the initial goal.
Challenge:
Sweet Apricity makes organic, AIP-friendly, gluten-free, and dairy-free treats that don’t cause inflammation. The Sweet Apricity team came to us in 2022 to generate publicity for their products so that they could attract more funding for their WeFunder campaign.
Our approach:
We created content that informed the public about these safe sweets and treats for people with autoimmune diseases. Our campaign also highlighted the personal story behind Sweet Apricity. In doing so, we were aiming to create an emotional connection to the brand and highlight its relevance.
Highlights:
Published in EntrepreneursBreak: https://entrepreneursbreak.com/sweet-apricity-announces-investment-opportunity-in-aip-treats-market.html
Published in London Journal: https://londonjournal.co.uk/2022/06/23/sweet-apricity-creates-investment-opportunity-in-expanding-aip-space/
Published in Digital Journal: https://www.digitaljournal.com/pr/sweet-apricity-launches-public-early-investor-community-raise
Challenge:
Universimm is the first social media network that provides meaningful and relatable content to users without tracking user movements. Universimm founder Ryan Hamilton approached our team for help promoting the launch of Universimm to attract new users.
Our approach:
We built a campaign that was largely focused on the data privacy aspect of Universimm. This turned out to be a relatable story angle at a time when people are more concerned about what brands do with their personal information than ever before.
Highlights:
Published in AP News: https://apnews.com/press-release/marketersmedia/social-media-uruguay-64021336d987a218594046298c4e871e
Published in Programming Insider: https://programminginsider.com/meet-universimm-the-social-network-thats-out-to-beat-threads/
Published in TechBullion: https://techbullion.com/universimm-the-startup-targeting-1-4-billion-iphone-users/
Challenge:
Swerve Fitness is an indoor cycling studio that came to us to promote their virtual cycling competition that would be streamed to gyms across New York.
Our approach:
Our campaign for this client focused on the health benefits of joining this competition as well as the psychological benefits of doing this alongside a team – a timely message at a time when people and businesses had been hit hard by the COVID-19 pandemic.
Highlights:
Published in Digital Journal: https://www.digitaljournal.com/pr/swerve-fitness-launches-virtual-group-cycling-competitions-for-gyms
Published in Built In NYC: https://www.builtinnyc.com/2022/10/27/nyc-future-5-startup-swerve-fitness-q4-2022
Published in Athletec News: https://athletechnews.com/swerve-fitness-peloton-cofounder-immersive-cycling/
Challenge:
GhostBed is a fifth-generation family-owned business that is committed to providing everyone with a better mattress at a more affordable price. The GhostBed team came to us to promote their Black Friday/Cyber Monday deals in 2022.
Our approach:
Our team of expert writers developed long-form content that educated readers on the benefits of quality sleep for productivity, wellness, and recovery after physical activity. We then pitched this content to wellness and sports journalists and bloggers.
Highlights:
Published in MyNewsFit: https://mynewsfit.com/ghostbed-hosts-its-biggest-cyber-monday-mattress-sale/
Published in CNET: https://www.cnet.com/health/sleep/ghostbed-mattress-review/
Published in Forbes: https://www.forbes.com/sites/forbes-personal-shopper/2022/12/01/cyber-monday-mattress-deals/?sh=4e227b3a7d93
Challenge:
SILVERLINING came to us to promote their Kickstarter campaign for the Alpha – their men’s underwear which is designed to block 99% of harmful cellphone radiation while being soft, comfortable, and stylish.
Our approach:
We crafted informative content highlighting the reproductive risks of cell phone radiation to men. This included press releases and long-form articles, which were then distributed to health journalists and tech blogs in the US.
Highlights:
Published in TechBullion: https://techbullion.com/underwear-goes-high-tech-meet-the-alpha-from-silverlining/
Published in Disrupt Magazine: https://disruptmagazine.com/never-worry-about-your-balls-again-with-the-alpha-underwear/
Published in GagdetFlow: https://thegadgetflow.com/blog/silverlining-alpha-underwear-a-must-have-for-mens-reproductive-health/
Challenge:
Black Manta Capital has built a unique ecosystem to help bring pragmatic utilities to around 7.5 billion consumers with blockchain, 4th industrial revolution technologies and cryptocurrencies. In 2020, they wanted to generate worldwide publicity for their security token offering under Blockchain Company.
Our approach:
We crafted a press release to make this announcement and designed a professional media kit that highlighted the unique offerings from Blockchain Company. We also equipped the Blockchain Company team with media lists containing contacts in their niche so that they could do extended media outreach for future announcements.
Highlights:
Published in Forbes: NFT In The Real Estate Industry: Short-Term Trend Or An Investment In The Future?
Irish Tech News: Black Manta Secure Substantial Dual Company Investment
Cointelegraph: Berlin Real Estate Worth $12M Tokenized for Everyday Investors
Challenge:
BODA Token is a DeFi token built on the Binance Smart Chain Network and backed by a loyal community. The BODA Token team came to us to help them spread the word about this DeFi token driven by its own set of core values – honesty, respect, unity, excellence, courage and positivity.
Our approach:
In order to meet the goals that BODA Token came to us with, we developed a custom PR campaign that highlighted the core values of their token. Each piece of content that we developed covered the key messages that BODA Token wanted to communicate to their target audience. With a professional press release and a branded media kit highlighting the benefits of the BODA Token to investors, we created a memorable image for this token.
Highlights:
Published in Yahoo Finance: BODAV2: The Most Innovative Reward Token on Binance Smart Chain Paying Holders With BUSD Stablecoin
Challenge:
MoonBear Finance built a community-driven, fair launched DeFi cryptocurrency token that can accumulate wealth, even in a bear market. The team at MoonBear Finance signed up with the primary goal of promoting their project before the launch of their staking platform.
Our approach:
We created content to highlight the unique benefits of being a token holder of $MBF – these included a press release, some guest posts, a feature article and social media posts. We also submitted MoonBear Finance to startup directories that list DeFi projects, thus boosting their online visibility.
Highlights:
Yahoo Finance: MoonBear.Finance (MBF) – A Revolutionary New Reflection-Like Staking Platform That Redefines Rewards
Coinnewspan:
Challenge:
Catharsis Design is an NFT-driven jewellery and accessory brand. Their mission is to fuse the physical and digital worlds of fashion and art. In 2021, Catharsis Design was launching an NFT drop for a unique ring collection designed by young artists trying to break through the noise of a busy art world.
Our approach:
We started by designing a visual media kit to highlight the unique ring collection in the Catharsis pre-launch [0.1] drop and followed this up with a press release announcement that was published in over 100 media outlets. We also built a custom media list featuring media contacts from the crypto, NFT and fashion industries for further media outreach.
Highlights:
Published in Digital Journal: Catharsis Design has launched a collection of wearable NFT Jewellery and Accessories
Coinnewspan: Catharsis Design Creates Fashionable NFTs that You Can Wear
Cryptoate: Catharsis Design Creates Unique NFT-driven Jewellery and Accessories
The blockopedia: Catharsis Design Launches a Line of NFT Jewelry and Accessories
Challenge:
Midnight Kitchen Tools came to us in early 2021, before their launch of the Midnight Slice – the world’s first ergonomic pizza/food cutter – on Kickstarter. They wanted to promote the Midnight Slice launch and drive traffic to the Kickstarter page so that they could reach their funding goal and generate sales.
Our approach:
We created a press release to announce the Midnight Slice launch on Kickstarter. In addition, we designed a branded media kit with colorful visuals to showcase this pizza cutter at work. The team at Midnight Kitchen Tools used this media kit to promote their upcoming launch on Kickstarter. We then wrote a few interesting guest posts about the Midnight Slice and published these on media outlets within the cooking and kitchen appliances industries. All these tactics worked together to help Midnight Slice to exceed their funding goal by 843%.
Highlights:
Published in Food & Wine: The Best Pizza Cutters, According to Chefs
DesignNest: Midnight Slice: The Ergonomic Food Slicer
Challenge:
Passwork is a self-hosted password manager designed for enterprises. The Passwork team specifically wanted to promote new features that they had recently added to make managing corporate passwords even easier.
Our approach:
We started by developing several guest posts highlighting the benefits of their solution for business teams. Beyond that, we also wrote a professional press release that announced the addition of new features to the software – including LDAP integration. Finally, we reached out to Passwork community members for their feedback on the password manager and helped the Passwork team to leverage this positive feedback to win new clients over.
Highlights:
Published in Yahoo Finance: Passwork Unveils One of the Best Password Managers for Enterprises
Challenge:
Blank Tag Co is an ecommerce platform that delivers happiness through stickers. In 2017 and 2019 they wanted to push a variety of campaigns for brand awareness and also to drive some sales through publicity.
Our approach:
Our team built incredible media lists catering towards various industries where the concept of their business and story would be much welcome. We helped the team create various story angles, email pitches and strategies for media outreach.
Highlights:
Published in Popsugar in : You Haven’t Lived Until You’ve Added These Latinx Stickers to Everything You Own
Forbes: Alondra Carbajal Shares How She’s Balancing A Full-Time Job And Growing A Sticker Business
Smallbiztrends: Apply These 5 Secret Techniques to Improve Instagram Ads for Your Ecommerce Business
HipLatina: Holiday Gift Guide 2019: 21 Gifts for the Passionate and Mysterious Scorpio in Your Life
Pressfam feature story shared widely with Pressfarm audience on social media and PR newsletters
Challenge:
Sock Fancy is a subscription box that delivers socks to its customer base depending on the selected subscription. The team approached us on their launch to help spread the word by using public relations and press coverage. They need a media list and help in conducting outreach to various outlets.
Our approach:
We built media lists for outreach, help them come up with story angles, email pitches and pinpoint ways to earn press coverage.
Highlights:
Published on Urban Daddy: Sock Amongst Yourselves
Featured on Business Insider: These are the 11 best subscription boxes that keep giving all year — and make perfect last-second gifts
What the CEO, Stefan Lewinger, said about us:
Pressfarm has been such a time saver to find journalists who might be interested in our concept. They even have some great suggestions to write the perfect pitch and gain their interest.
Challenge:
As the World’s 1st Modular iPhone Battery Case with a replaceable camera handle, mechanical shutter button and add-on lens mount, Shuttercase enables you to hold and shoot your iPhone like a classic point-and-shoot camera. The product was just launching in the market and they needed publicity for brand awareness and a feature in some Apple-focused media outlets.
Our approach:
We built a targeted media list of iPhone photographers, photography media and Apple focused media outlets, created an action plan and enacted it together with the Shuttercase team. We pursued media outreach knowing that we had more than 4 story angles to pitch journalists and photographers for a review.
Highlights:
Published on Boing Boing: This case turns your iPhone into a point-and-shoot camera
Published on Cult of Mac: Clever case makes your iPhone feel like a classic camera
Pressfarm feature story shared widely on social media by various iPhone photography influencers.
Challenge:
Foodhuggers makes re-usable food covers to help people save freshness in fruits and vegetables. After a first successful round on Kickcstarter, Foodhuggers wanted to push their brand once more into the masses using a PR campaign.
Our approach:
We helped the team come up with media lists, email pitches, story angles and a media outreach strategy to ensure that the PR campaign is successful.
Highlights:
Published on AOL: This kitchen gadget will keep your avocados from turning brown
Published on The Daily Beast: Food Huggers Will Help Keep Your Cut Produce Fresh While Reducing Food Waste
Challenge:
Pagely is a WordPress Managed Hosting provider who reached out to us in 2018 with the goal of carrying out a media outreach campaign. What they needed help with was building a media list, email pitches and guidance throughout the outreach process.
Our approach:
We built a media list for Pagely based on bloggers and journalists who had reviewed other hosting services or interviewed the founders of competitor services. We also helped in crafting email pitch templates and support throughout the process.
Highlights:
Published on Venturebeat: Sorry, not sorry: The problem with Facebook’s sorry campaign
Published on eWeek: Pagely NorthStack Makes WordPress Serverless
Published on Associated Press (AP): Women business owners find ways to deal with gender bias
What Sean Tierney, Director of Marketing, said about us:
Pressfarm was incredibly supportive with helping us find credible journalist contacts. They went over and above in helping us write the best cold email pitches. We would use them again.
Challenge:
Observe.ai is a startup that provides voice customer service tools powered by artificial intelligence (AI). The PR team needed help with building a PR media list, structuring email pitches and story angles for media outreach.
Our approach:
With our experience in providing solutions that they needed, we built a media list centered around tech and AI, and focused story angles around their recent funding news and a very interesting story on how they built an audience before building the product. We also provided support and guidance to the PR team as they conducted media outreach.
Highlights:
Published on Your Story: Why San Francisco-based voice AI platform Observe.ai found a target market first and then built a product
Published on The Indian Express: USD 26 million to power startup Observe.ai expansion
Published on Business Standard: Observe.AI, provider of AI solutions to call centre agents, raises $26 mn
Challenge:
Kiite is a platform that is built on artificial intelligence helping companies conduct better sales engagement with their customers. Kiite’s AI-enriched playbooks allows your team to intertwine your company’s favourite resources and hacks with content in a hub that is personalized to work as fast as your team.
They approached Pressfarm to help them build a media list for outreach as well as conducting directory submissions, crafting email pitches and support during the outreach process by their PR team.
Our approach:
Artificial intelligence is a field we have dealt with so many times before and so building the media list for Kiite was the first priority followed by crafting email pitches with clever story angles.
We also submitted the company to over 50 startup review sites and directories.
Highlights:
Published on Betakit (Biggest Canadian startup media outlet): 5 Kitchener-Waterloo Tech Companies To Watch in 2018
Published on 570news: Canadian tech magazine highlights 5 KW tech companies to watch in 2018
Challenge:
Built by an engineering team from MIT, Covidcontrols are a website that lists the current status of whether a country is open or not for tourism and connected to a backend where they can book flights if its available – including repatriating citizens.
The team needed help sourcing an outreach media list to get their company covered in the press.
Our approach:
With a great story especially in this Covid-19 pandemic, we built a media list of journalists who had covered travel during the coronavirus pandemic in North America. We also helped the team to create email pitches, define interesting story angles, create an outreach strategy and provided support throughout the outreach process.
Highlights:
Published on Forbes: Green Lists And Red Lists: Making Sense Of Covid Travel Restrictions
Also featured on CNBC, CNET and WSJ.
What they said about us:
Pressfarm did an excellent job — just as promised. They were very responsive throughout the engagement. Their work was always on time and ahead of schedule. I’d definitely use this service again.
Challenge:
Quiknode is a blockchain platform that allows users to run Ethereum and Bitcoin nodes in minutes by providing a ready plug-n-play infrastructure with scalability and high performance. The team needed help with media outreach to announce their launch to the Blockchain niche industry.
Our approach:
We built a media list focused on Blockchain and Cryptocurrency news outlets. In addition, we submitted the company to various directories that allow blockchain startups listing and also helped the team with email pitch writing and outreach.
Highlights:
Published on Cointrust: Blockchain Fintech Firm Hydrogen To Announce 30 Partners In 30 Days
Challenge:
The Dagadam watch was one of the first smartwatches to launch into the market.
For this campaign, the company set a goal of $105,700 to be achieved through the Kickstarter campaign. Our job was to use PR to help the company get as close to this goal as possible.
Our approach:
At this time, wearables were getting very popular and trendy. We were sure that with a nice story angle we can get some journalists interested in covering about the Dagadam watch. We built a media list targeted towards tech journalists who had written about wearables and smartwatches before. In addition, we helped the startup create email pitches and supported them throughout the outreach process.
Highlights:
Published on Wareable: Dagadam Watch turns to Ticwear to reignite its smartwatch dream
Published on Geeky Gadgets: Dagadam Smartwatch Supports Android And iOS (video)
The goal of the campaign was achieved 15 days into the campaign as a result of publications from tech media outlets. Total funding: $183,000 (173% of $105,000 goal)
You are in great company.
A selection of more companies that use Pressfarm for their PR needs.
