As a business owner, one of your primary goals is to get people interested enough in your brand to click your advertisements and hopefully make a purchase. You can then keep them interested with top-quality customer service tactics, turning first-time buyers into repeat customers that could spread your company’s popularity through word of mouth.
However, what can a new company do to get people interested enough to click? It’s not an easy thing to manage, especially when you consider all the other competition that comes with startup management. To help you get started, here are some surefire ways to get the attention of your audience.
1. Focus on the landing page as your last line of marketing defense
It’s not enough to get people to click, as you want them to eventually make a purchase. Did you know that the average person gives a company website about ten to fifteen seconds to get their attention? If five or more seconds of the allotted time is spent loading your website, they’re probably going to leave before doing anything else, resulting in a higher abandonment rate.
If you want to avoid such a situation for your business, the solution is surprisingly simple: hire experts from a reputable graphic design studio to help you with logo design and create a stunning template to help convince people to make a purchase. Not a lot of people realize the importance of an optimized landing page until it’s too late, so it’s a good idea to work on a proper business logo and an effective landing page ASAP.
2. Utilize best-practice methods to improve the customer journey
Does your customer have any questions after they purchase the product? Ensure your page has a help section to aid them in using your products correctly. Are they still having trouble? Ensure your help section has a means of contacting a live (or AI) agent to help with troubleshooting.
It’s also a good idea to have an active social media presence, allowing your business to thrive with the help of customer feedback. You can also use different social media channels to help market your company in various ways. Social media works not only as a hub for communication and feedback but also as a marketing platform for your business.
3. Listening to your customers is the best way to keep them clicking
If you want support, you first have to show people that you are willing to provide support. Whenever someone has trouble and asks for assistance on your social media page, take the time to work with them. Listen to customer feedback, and use that to your advantage. The more you listen to your supporters, the more they’ll realize you mean business. As a result, more and more people will talk about your company, and you’ll get plenty of support as a result.
The only way for your business to thrive is to show your supporters that you’re willing to go the extra mile. There are many entrepreneurs willing to work hard to get the job done. Don’t let anyone outwork you!