Even the most incredible tech products and brands don’t achieve success overnight. Today’s tech startups need to work hard to attract the attention of potential customers, improve their chances of sales, and unlock new opportunities.
The question is, how do you gain traction in a world with so much competition?
While there’s no one-size-fits-all strategy for promoting your startup, there are some tried-and-tested strategies which can have a positive impact on your organization, and your future.
Today, we’re going to be looking at the most effective ways to ensure you’re primed for sensational growth when bringing your startup into the market.
Start Building Hype Before Launch
The first time your customer hears of your tech brand shouldn’t be on the day you launch your new product.
Instead, focus on building meaningful customer relationships by generating hype for your solution or service before it becomes available. You can design landing pages and website content in the pre-launch phase to generate interest in your offer before you start selling.
A pre-launch strategy has a variety of benefits to offer. First, it allows you to reach out to potential customers and ensure you have an audience of buyers waiting for you. Secondly, pre-launch initiatives allow you to interact with your customers and learn what they need from you.
Crucially, a pre-launch strategy also means you have an audience of engaged users signed up to follow your social media profile or email newsletter, so you’re bound to get early sales.
Make the most out of your pre-launch efforts by:
- Offering early adopters discounts on their purchase
- Building campaigns where users can refer a friend to get a discount
- Giving away free goodies for people who sign up early
- Launching competitions and other engaging activities on social media to drive attention
This can prevent you from making mistakes when you introduce your new product or service.
Make Your Brand Stand Out
While your services and products should definitely attract some attention for your company, it’s your brand that turns potential customers into repeat buyers. Before you launch your business, think about what you want people to think and feel about you.
There are all kinds of things that can define your brand, from your logo and color choices to your website design, social media presence, and brand voice.
Look at other technology companies for inspiration on the kind of image you want to build. For instance, Apple is all about thinking differently and making technology more accessible.
To avoid any PR disasters, it’s important to choose what kind of brand you want to be early and stick to the same consistent image. It’s no good building a brand around being an environmentally responsible tech company if you’re going to start using excess energy as soon as you find out it saves you money.
A good option is to build your brand around the USP that defines your business. Think about what makes you different from other company’s in your space (great service, ease of use, or innovation), and use that as the basis for your brand.
Find the Right Partners
The technology industry is competitive, but this doesn’t mean you need to build your entire business alone. Plenty of startups have successfully gained traction in their space by partnering with the right people. For instance, some of your partnership options might include:
- API access: Using an open API platform means other people can extend on your platform or add extra functionality to make your solution more attractive to a specific audience.
- Integration: Deciding to ensure your product plays well with other products will make you more attractive to all kinds of companies.
- Syndication: This is where companies team up and combine their products to attract a specific audience. For instance, you might see an example of this with Intel and Dell.
- Influencer connections: Sometimes, you can work with influencers and thought leaders in your industry to drive potential customers to your door.
- Referrals: Affiliates and resellers can contribute to increasing your sales, but you’ll need to figure out how to reward them accordingly.
Remember, working with partners can be an excellent way to improve your sales, but it can also be expensive if you don’t know which people to connect with to heighten your brand appeal.
Communicate Your Value
Finally, one of the most important things you can do to boost your chances of brand growth is to make sure that people understand what makes you different. Showcasing your unique value should help to encourage better adoption rates and even create loyal advocates out of your customers.
To ensure you’re promoting the right values, listen to your audience as often as you can. Use feedback from your clients to learn more about what they like to use your service for and why they pick your company over the competition.
You can also gather information from sales and marketing teams to find out why people buy and what they search for online.
Once you’re fully aware of which features make your service or solution so special, make sure your audience gets to experience the benefits for themselves as soon as they purchase your products.
Guides and onboarding strategies can help your users to leverage your service properly.
Pave the Way for Continued Growth
Currently, the technology market ranks among the fastest-growing industries in the world. Startups are in an excellent position to start making an impact in this area if they have the right product or service.
However, even with an amazing offering, you still need to make the right plan for gaining audience traction to help your business grow. Use the tips above to generate incredible opportunities for your company.