Do you know what it takes to build a successful eLearning company?

Are you an educator having ample knowledge to be shared with learners along with the entrepreneurial spark? If you are really passionate about sharing your knowledge to help learners, you can embark on the journey of building a successful eLearning company. The eLearning industry is the most lucrative, constantly growing, yielding a lot of revenue.

Building a successful eLearning business calls for an integrated strategy, wherein learning resources, your eLearning website, and marketing are entirely coordinated. If you approach this process the right way, you can set up an eLearning business, grow a community around niches that you are good at, create online courses and conduct live online classes.

Here are 8 tips for starting an eLearning business.

1) Identify the niche and target audience

The eLearning industry is quite vast, and there are many options out there for learners already. When you start an eLearning business, choose a specific niche to create your eLearning products and services. Selecting a niche rather than offering classes and online courses on random niches helps determine whether there is enough demand for the learning categories you choose.

Once you determine a niche or a few niches, you need to conduct audience research to find the requirements of your potential learners. The best practice is to consider the following aspects:

  • The age group of your target audience.
  • Location of your target audience.
  • The languages your audience knows.
  • The type of course they need.
  • The reasons they are looking for online courses.
  • Can they pay for your online courses?

Answering these questions will help you identify and understand your target audience. This way, you can create relevant content for your online courses.

2) Determine the revenue strategies

Before rushing with business plans for your eLearning company, create a solid plan to define how you will keep your business profitable.

Some of the revenue strategies to consider are:

  • Will you be selling online courses individually for a fee or offer access to your online courses and classes for a recurring subscription?
  • Are you planning to host webinars, offer personal training, host live events, or sell eBooks?
  • What are the costs that will have an impact on your ROI? (Cost of eLearning software, hosting fees, etc.)

3) Creating a marketing plan

With your eLearning platform and revenue model sorted, the next step is to create an efficient marketing plan to promote your services. Set a plan to run marketing campaigns through email marketing, social media, etc., and spread the word about your offerings to your target audience.

Here are some of the things you can use to promote your eLearning business

  • Emails
  • Webinars
  • Newsletters
  • Live videos
  • Banner ads

4) Creating a compelling and unique brand

While creating an eLearning platform is important in representing your brand, the starting point must be creating a compelling and unique brand for your eLearning business. Branding is about positioning yourself as the go-to expert on your niche. You need an exclusive eLearning platform that allows you to:

  • Build your own controlled eLearning environment.
  • Connect directly with your learners.
  • Create combinations of revenue.
  • Provide convenient and secure payment choices.
  • Gain control over the money you make

Once you have established your eLearning business, focus on customer success. Acquiring new learners is just the beginning; you have to deliver on the promise you made to your learners by offering the best eLearning experience.

5) Build your eLearning platform

You need an eLearning platform that displays your professional skills to start offering eLearning products and services to your target learners. Invest in a professional eLearning software to create an eLearning website and establish an online presence so that it’s easy for your learners to access your online courses and tutoring services. A Udemy Clone is a readymade solution that helps you create a robust eLearning platform that can be customized as per your requirements.

If you are looking for the best choice, Pinlearn is one such eLearning software that helps in hosting self-paced on-demand courses and private online classes and assures the success of your eLearning venture. It comes with features like user dashboard, course scheduling and booking, admin dashboard, language options, payment gateway, internal messaging system, and a lot more.

6) Mobile optimization of your eLearning platform

To make your eLearning platform appealing to today’s users, offer your learners the ability to access the platform anytime, anywhere, and from devices of their choice. Optimizing your eLearning site for mobile devices calls for the need for responsive design. It also implies that learning must be adapted to screens of different sizes and shapes so that the eLearning platform is accessible regardless of the devices used. Mobile optimize your eLearning website so that you can access and engage with your eLearning resources according to their convenience.

7) Launch, learn and optimize

Once you have set up your eLearning platform and have a plan to connect with your potential learners. It’s time to release it to your learner base. After the launching of your eLearning business, the real journey starts both for you and your customers. Get an idea about how long your learners would be spending on your courses. Identify the issues faced by your learners, and collect customer feedback to make your eLearning business more appealing to your audience.

8) Create and nurture a strong learner community

When you are creating an eLearning business, you are actually creating a learner community that you can utilize to build your brand. Use interactive videos and other tools to drive engagement with your learners. Use networking to create and engage a new pool of customers so that you can convert them into advocates of your brand. This way, you will get a recurring customer base who, in turn, can bring in new customers.


With learners across the globe turning to eLearning solutions, online learning platforms are in constant demand. While setting up an eLearning business is a challenging task, it can be quite lucrative once you start rolling. Create an insightful business plan to focus on your target market and enhance your eLearning services to serve them.

Stay committed to nurturing a community around your eLearning brand, hiring suitable tutors, offering the best online courses, and providing your learners with the best tools and support. By doing this, you will achieve success in building a profitable eLearning company.