When the creation of a new company build startup alone is just an idea, people search for co-founders and teams that can make it possible.

Investors are very choosy, they evaluate the potential of a start-up by asking for a working team, for a prototype and even approximately how many customers have been satisfied?

The founders who do not have the resources to hire teams and look for people who can help in the establishment process are looked upon as people who is in great peril.


There are many tactics for convincing an investor or a VC to invest in your idea.

These investments can also be garnered by surfacing yourself through media publications.

All one has to do is follow a proper PR roadmap.

The first thing, according to David Bailey, is emphasizing on other key aspects of a founder than just technical skills.

The idea that investors just look for the technicality of a start-up is somewhat vague. Yes, this parameter is important, but for people who want to start up their businesses without hiring anyone, here are some tips;

1. Pay attention to product design frames

These frames are called wireframes. These are a simple version of your product which includes “boxes, frames, and simple text” as David puts it.

Using these frames saves you the amount of time wasted in redesigning and the money spent in creating prototypes.

Design frames sketched and transferred to apps like Invision can give you the freedom of refining and getting feedback from people.

2. Get close to reality as much as possible

After getting the wireframes, all you have to do is get close to reality. Adding functions that are basic but define the originality can be used to empower your pitch cards.

3. Tell the story of your product

Writing product copies can be an art. A good copy can sell a bad product easily.

One should never make mistakes in copywriting. Using the relative nouns and pronouns as well as the required grammar and sentence structure can bring your product forth to the table of an investor.

The books which can help are “On Writing Well” by William Zinsser and those of David Ogilvy.

4. Create your website

Creating a website for your product can ensure customer inflow. People can get to know what it is all about. Even investors can have an idea of it.

On a website, what matters more is the landing page. With appropriate keywords and elegant designs that ensure low bounce rates, and also the social media plugins on it, a founder can benefit increasingly.

And you don’t need a team for it.

5. Grasp email marketing

Email marketing is what is going to help you reach potential customers through their inboxes.

Emails are used in many ways. There are tools like MailChimp that can automate your responses and help you reach viable customers.

6. Keep it simple

As a founder, you must have come up with an idea on which the start-up is based. This idea has the roots in solving the problem with your customers.

There is a need to simplify that solution, according to David, because investors don’t like complications.

Convincing an investor requires skill and efficient contact. With adequate PR, attracting investors will be a problem of the past. With the right expertise, you can get your brand story out there and capture attention among your target audience.

Do you need help building a compelling brand story to attract investors? With a team of PR experts and writers, Pressfarm could do that for you! By signing up for a professional press release, you could capture attention in the media. Our compelling feature stories could inspire your target audience and drive them to take action. Finally, with our creative media kits, you can have something eye-catching to hand to the next person you meet once you’re done delivering your elevator pitch.

Beyond creating quality content to boost your pitches, the team at Pressfarm is skilled at helping brands to push this content in front of the right audiences. For starters, our personalized media lists will help you connect with the best journalists in your niche. Secondly, with our comprehensive media database, you can connect with 1 million journalists across industries. By signing up for Pressfarm, you can create a memorable brand image which will inspire your audience.