How to Launch an ICO / Crypto in 2018: An Extensive Step by Step Guide Last year was a big year for the blockchain industry, and possibly the most significant since the technology was first developed. An immense rise in the price of Bitcoin, Ethereum and other coins put...
A Check List of 13 Items to Work on Before Launching that Crowdfunding Campaign Crowdfunding has become an integral way of launching products which have gone on to become world beaters or companies in themselves. For example, The Pebble Smartwatch. Entrepreneurs do not have to struggle to get inventory...
Steve Jobs Definitive Guide to PR & Marketing for Early-Stage Startups and Entrepreneurs Mention Steve Jobs, and the first thing that often comes to mind is Apple. His vision for creating affordable personal computers led to him launching one of the largest industries of recent times. Remarkably, Jobs was...
9 Founders that Bounced Back from Failure to Build Successful Companies 75% to 90% of all startups fail. Imagine that. It is a very likely possibility that your startup will fail. In most cases, the failures are unforeseen and emanate from long-standing issues that the founders fail to notice...
5 Pillars of Growth for your Startup When starting a new company, it takes hard work and effort to drive the business to high levels of success. Thus, entrepreneurs need a strong startup network to grow and be successful. A startup’s network is composed of several components that interact...
Marketing and PR strategies for Blockchain and Crypto Industries Cryptocurrency and Blockchain are two of the most anticipated concepts since the arrival of the internet. At the same time, while often mentioned in the same sentence or considered the same concept, they are also entirely different. That is to...
How Boring Startups Get National Press with No PR Firm and a Tiny Budget PR and marketing is a costly process and at a time when the online world can often seem even more relevant than the real one, this process is also a lot more complex. Indeed, this...
Generating a Buzz: 8 PR tricks to win over Venture Capitalists Starting a business is not an easy feat with there being so much to plan, develop and build. Although the product or service is always a priority, you have people to meet, employees to hire and funds to...
How to Relaunch a Failed Kickstarter Campaign in 2018 As you know, launching a successful project on Kickstarter is no walk in the park. In fact, whether you know the best practices and procedures or not, this is arguably one of the most challenging prospects in the online...
Failure TV Inspires Entrepreneurs to Embrace Failure as Part of Growth Kray Mitchell, at a conference about failure spoke to lots of people and there was one major realization: that people were hesitant to venture into their dreams because they were afraid they would fail. At that conference, it...
26 Marketing Strategies That Startups Can Leverage for Growth Setting up a business is not easy. During the initial stages, you are basically doing everything from sales to marketing, to accounting, to customer service. You are on a tight budget to even hire a marketer. The purpose of marketing...
How Cryptid is Changing the Horror Film Industry Horror films never go obsolete. Trends and filming prospects may come and go, but there is always a ready market for films to scare people. The genre has experienced its fair share of highs and lows and we are currently living...
Elon Musk Guide to PR & Marketing for Early Stage Startups and Entrepreneurs Elon Musk is no ordinary soul and in spite of playing down his own influence, the South African born entrepreneur is one of the most successful businessmen to grace the earth. In fact, since he first...
InspiredKids: A Tool for Engaging and Inspiring Your Child There is something great about today’s tech world. You will find children who are barely a year old jumping into technology. They know how to use computers, iPhones, and iPads just to name a few. The prevalence and increased use...
Crowdfunding: Definitive Guide to PR and Marketing for Kickstarter Campaigns Kickstarter is undoubtedly the most popular and best-known crowdfunding website in the world. However, just a small fraction of campaigns are successful on this platform and the path to reaching objectives in this respect is no walk in the...
How to hire a winning startup team The hiring process is a pretty much important element for any organization as you need to have an efficient and competent team in place to execute and deliver what the company is trying to achieve. For most startups, making the first hire...
Advertising Bans and Alternative Marketing Techniques for ICOs and Crypto Currencies Facebook, Twitter and Google have recently restricted the promotion or advertising of cryptocurrency projects. In light of recent media reports, it would seem that many more platforms are likely to follow suit and leave marketing experts with no...
6 Big PR Mistakes Killing your Startup Startups launch expecting a flurry of media coverage from small to big outlets. However, it soon dawns on them that the process of getting press coverage is long and takes work. As they shift gears into making that happen, so many mistakes...
Complete PR and Marketing Guide to Fashion and Luxury Brands PR and Marketing is quite a broad discipline which continues to evolve and grow at an exponential rate. In many ways, this rising importance can be attributed to increased competition in recent years but at the same time, the...
Post-Launch Strategies for Selling and Scaling your Saas Product Faster After launching your startup, it can take painstakingly long to start getting traction and selling your product. However, if your pre-launch PR strategies were done right beforehand, it is possible that by now you have some beta users and...
Definitive PR & Marketing Guide to Machine Learning / AI Machine learning is now a familiar concept and even a buzzword when it comes to marketing. That is to say, this form of artificial intelligence (AI) is employed more than ever, but at the same time, many business owners...
Building a Free Networking Platform for Startups and Investors in a Volatile 2018 Market In the age of venture capital, seed funding, and millions of startups being launched every other day, David Warshaw, the founder of Moneysling, got to chat with us about the platform he is building for...
Nothing ‘MINI’ About Miniflix TV—Becoming the Netflix of Short Films In the past decade, Netflix has risen to rival the biggest producing companies in distributing movies and television. It has been a great success story for the company ever since they first embraced online content, then went full steam...
5 Insights for Startups to Drive Growth in 2018 Paul Graham has said before that startups are meant to grow fast. Execution is a very key component, every other aspect of startups is important but growth is paramount. Growth is dependent on execution which is shown in several ways...
Definitive Growth Guide to Marketing ICO’s and Cryptocurrencies Cryptocurrency has endured a volatile existence since Satoshi first delivered the framework for Bitcoin, the current digital gold standard. While the price moved skyward over the past year, regulation and general uncertainty seeped into the eco-system while the dominance of Bitcoin...
A Young Woman Working as a 3D Artist in the Gaming Industry: an Inside Look It is not often that you get an insider look of the artists that contribute to the making of the mobile games we play on our devices. Dots, a beautifully addictive puzzle game about...
6 Pro Tips to a Great PR Strategy for Startups in 2018 A good PR strategy for startups is an opportunity to build both a loyal customer base and great media relations. The thing about PR is that relationships – just like anything else in the world – determine...
What You Need to Know About ICO PR and Cryptocurrency Marketing in Q1 2018 With the news that Facebook has banned Bitcoin and ICOs (Initial Coin Offerings) from advertising in their marketplace, many players in the space are now scrambling to redefine their user acquisition strategies. What Does User Acquisition...
7 Easy Strategies for Competing with a Tech Giant When the tech industry was nascent, some clever startups started their journeys and in a short span of time, accumulated million. We are talking about the ‘four horsemen of the tech’: Google, Apple, Facebook, and Amazon. Being wary of their...
Ways to Increase Inflow of People to Your Website Along with the social media marketing and content marketing, websites play a role in bringing out your product to the consumers in an effective way. They are a means of generating meaningful PR. The effective ways in which you can...
Does the World Need Another Smartphone Case Company? Mobile phone cases have gotten a lot of attention as the technology age grew into a proper presence. The cases have become part of life with mobile phones, tablets and laptops all growing to become complementary life items that you cannot...
Growth Guide for Saas Startups to Improve Customer Relationships Most Saas startups rely on the subscription business model. As such, this model requires that customers believe in your product, find its use, and achieve their goals through using it. For customers to believe in your product and become outspoken...
PR Software: The Ultimate Growth Hacking Guide to 150 PR Tools and Resources in 2018 As the PR industry evolves, so must the tools and techniques in use. Growing disciplines in this field have become critical to an organization’s success in the present day and beyond. In an attempt...
Nudwear is Disrupting the Loungewear Market with Eco-friendly Designs for the Independent Woman on the Go Nudwear is a sustainably and socially conscious silk loungewear startup that is inspired by today’s powerful, multi-faceted, and independent women on the go. Founded by Astrid Montalta who is also the company’s CEO,...
How The Best Saas Startups Increase Daily Product Adoption Saas startups continue to struggle with low product adoption rates through their early days. They have high signup rates but these customers eventually wane away and cancel their subscriptions when they are done with their initial goal of signing up....
Restore Rentals is Redefining the Short Term Rental Space for the Perfect Experience Restore Rentals is a furnished housing/property management company specializing in short term rentals. The company concentrates on Production/Film Industry, Corporate Housing, Vacation Rentals, Interim Housing and Medical Housing. Priding itself on ensuring that guests have the...
11 Most Influential Marketers Share their Best Growth Hacking Strategies When the term “growth hacker” was coined by Sean Ellis back in 2010, he described this as being a way of defining the “true north” of any given person. However, this simplistic notion was to become a lot more...
Pecunio Redefining the Crypto Market Through Decentralized Investment Platform There is a strange craze that is happening in the financial markets at this time and cryptocurrencies have everything to do with it. Most banks are dismissing the blockchain market claiming that currencies like Bitcoin and Etherium will not be...
Young Female Founder Working to Change the Hand Sanitizer Industry Forever Hand sanitization is a well-publicized cause around the world. Large consumer companies are spending huge amounts of money advertising in this space, and creating new hand sanitizers every other time. Startups are not left out. This week we...
The Tim Ferriss Route to Excellence from 100 Top Performers in the World In a year that started as a slow-down, Tim Ferriss managed to put together a book where he interviewed over 100 idols, athletics icons, founders and entrepreneurs, billionaires and icons from several fields. Tribe of Mentors...
LinkedIn’s Reid Hoffman on The 10 Rules for Growth and Startup Success Reid Hоffmаn іѕ аn Amеrісаn іntеrnеt еntrерrеnеur, venture саріtаlіѕt, аnd author. Hoffman wаѕ thе co-founder аnd еxесutіvе chairman of LinkedIn, a business-oriented ѕосіаl nеtwоrk used primarily fоr рrоfеѕѕіоnаl networking. Hе іѕ сurrеntlу a раrtnеr аt thе venture...
17 Lessons from “Tools of Titans” by Tim Ferriss While lessons are certainly important, when it comes to getting things done, there is only so much self-help books and inspiring TED talks can do to improve your situation. At the same time, this is not to say there is nothing you can learn from these resources but...
KPIspy Delivers Data Analytics in Easy-to-Understand Videos for SMBs KPIspy is a started launched in October 2017 to redefine how data analysis is done and delivered. The startup is a business metrics reporting platform that delivers video breakdowns, which include human interpretations of all the key marketing data points...
My Last Soundtrack Helps Users Approach Death with the Power of Music and a Cool Vibe In one of our interviews this week we caught up with Sue Kemple, the CEO of My Last Soundtrack. In our discussion, we looked at the legacy experience. My Last Soundtrack is a...
7 Growth Hack Strategies to Improve Startup Content Marketing Efforts Several startups are setting aside a content marketing budget. In fact, on average about 28% of a company’s marketing budget is spent on content marketing. This shows that there is a serious use of content marketing to build a...
Workweek is the All-in-One Platform for Service Businesses Millions of people are launching service businesses around the world today. While the whole concept relies on a very niche concept in the service industry, millions of service businesses launch every year. We had a chance to talk to the Founder...
Secure Privacy Leverages New GDPR Ruling To Help Companies Comply The European Union recently passed a new landmark General Data Protection Regulation (GDPR). This launches the region a shift where companies have to consider the protection of private information, and how it can be regulated. Essentially, it has created...
13 Reasons Why Potential Investors are Turning Away Your Startup Startups look to scale and become huge companies solving problems and getting large revenue numbers and customers. Investors are looking for startups that are easily scalable and whose growth can make them lots of money. While the main tact...
10 High-Impact Growth Strategies for Newly Launched Startups When you launch your startup, it is always going to be a very huge moment of pride for you. The truth is that just after the launch, you start grappling with serious cash flow issues, a lot of overworking and an...
SEO for Startups in 2018: A Candid Interview with MarketGoo’s Marketing Manager MarketGoo was born out of the need to provide easy search engine optimization (SEO) tools to help small businesses increase their rankings on search engines. After a successful launch in Madrid, Spain, in 2012, the company has...
Proven Growth Hacks to Raise Capital with Kickstarter for Startups Launching a new product or service line is never an easy task. For ages, one of the greatest challenges that’s continued to bedevil entrepreneurs is money. A certain amount (often not easily available) is always considered vital to starting up and there are chances...
On Getting into 2000 Walmart Stores Nationwide: How LiveKuna is Changing the Superfoods Marketplace We got a chance to speak to Santiago Stacey, the co-founder of LiveKuna this week and got a peak into what it takes to get accepted into 2000 Walmart stores nationwide within just 3 years...
5 Quick to Implement Strategies for Growth of Saas Business Successful Saas companies usually have tried several strategies to grow their businesses. There are several examples out there to learn from. However, the strategies might not be an all standard method for every new startup out there. There are...
50 Tips From the Best Email Pitches Ever to Generate PR for Your Startup Companies depend on journalists to get publicity, and journalists depend on credible sources to keep the public dialogue on. However, pitching a journalist can be daunting especially if you have never met before. You need...
Cuseum’s Quest to Revolutionize Museum Engagement Using Technology Backed by some of the biggest names in tech, business and product leaders including founders of Kayak, iRobot, Techstars, Crashlytics and the former VP of Product from Twitter, Cuseum is definitely building some buzz and getting the required support in its...
ONE Championship’s VP of Communications on Growing a Billion Dollar Brand in Asia Over 5 years ago, Loren Mack joined ONE Championship to take care of the company’s public relations. He had just spent a huge part of his young life at Ultimate Fighting Championship (UFC), launched in 1993....
Advanced Growth Hack Guide to Startup PR: Everything you need for Media Coverage Every other day we get lots of startup PR questions from our customers and founders about the most efficient ways of seeking and getting press coverage. The truth is that the efficiency lies upon a backdrop...
How Startups can Build Long-lasting Media Relations: 10 Strategies The role that the media plays in startup businesses cannot be disputed. As a matter of fact, in rigid economic times, media relations are considered to be fundamental to public relations, with a bias to management and firm image. In...
10 PR Mistakes Startups Should Avoid When Pitching The Media Attracting the media to write about a client or company remains an achievement in the PR profession. Without the media, startups will undoubtedly find it hard to build a brand understanding and make sure customers obtain key messages. Most...
Best Tips for Creating a Startup PR Road Map (Free Template Included) Most startups are usually susceptible to changes that arise from unexpected circumstances. As such, most of them feel that they are incapable of hiring a PR specialist to help them create a PR calendar. Some startups even...
The Complete Guide to Content Marketing for Startups Your customers cannot succeed with your product without your help. You need to let them know that your product exists, how the product will help them, how to get it and how to use it for maximum benefit. This guide can...
10 Ways to Generate Thousands of Leads in a Month for your Startup Have you just launched your startup and are wondering when the first sale will come? Most business owners take up to three months before generating their first lead, but you can generate thousands of leads in a...
Best Proven Guide to Pitching Journalists and the Press Several times I get emails from readers requesting to know how they can improve the results of their PR efforts, and each time I tell them to rethink the way they approach PR. Conventional PR concentrates too much on the pitching...
16 Qualities of a Great Co-founder After coming up with an idea for a company, it is important to consider having a partner. The ideal startup has two partners, one is good at building the product while the other is good at selling. Going alone isn’t bad at all...
6 Ways to Growth Hack Your PR Strategy After you have built your product, the most logical thing is to launch it. After the launch, your expectations are of course, to sell and sell. However, before the selling is something you should think about first – public relations strategy....
6 Story Angles to Help Startups Achieve PR Goals When approaching journalists to feature your startup in their next story, startup founders struggle a lot with how to approach the journalist. It is known that most journalists receive a lot of pitches from every other person. To stand out...
7 Trackable Social Media Goals for Startups Social media is one of the most crucial ways to measure the success of any company; small, medium or large. For startups, the desire to go after every customer source is at the core of customer acquisition. Social media platforms are huge...
6 Critical Growth Hacking Metrics that Startups Should Watch Out For In order to get the best out of your growth hacking efforts as a company, there is need to understand what metrics you need to be looking at. The aspect of growth hacking can be very elusive in...
5 Critical PR Tips for Successful Crowdfunding Campaigns Crowdfunding campaigns can boost the chances of your product surviving and eventually thriving in the market but it takes work. Your campaign has to be well polished and designed. However, that’s not all it takes to be successful. Very few crowdfunding...
8 Critical Points of an Effective Startup Press Release A press release stands out as one of the most important strategies of any public relations campaign. It is a short story usually detailing new product announcements, milestones, and feature launches, insightful data, among other stories. Indeed, press releases are...
4 Proven Ways to Build and Maintain Relationships with Journalists One of the most important ways of building public relations for your startup is what PR experts call the slow-based approach that involves gradually building relationships with journalists over time. This doesn’t involve any pitch most of the time,...
10 PR Strategies to Follow When Launching a Startup Launching a startup before doing enough PR for the products could be detrimental to the startup’s success thereafter. It is important to do some PR before launch for the very reason of launching with a bang on the d-day, and...
10 Reasons Your Startup Sucks & How to Change it In this fast-growing startup world, more people are starting their own companies. Graduates are not going to seek for employment, they are working on their ideas. Employed people are leaving 6-figure salaries to go and launch the startups they...
15 Actionable Content Marketing Tips for Startups Research has shown that more companies are creating content than they were doing a year before while 54% of these companies are finding it very hard to create content that engages their readers. As more companies continue to move online, there is...
10 Significant Growth Hacking Lessons for Millennial Startups Pushing a startup’s growth in this millennial generation has become a matter of strategy. Unlike before, when just having a good product could kick-start your growth, these days you have to develop a plan. Growth hacking is the term used for...
10 Growth Hacking Myths Debunked Several things have been said about what growth hacking is and what it isn’t. It is easy to see why people make up things about what growth hacking involves; because it’s a new buzz word and many people don’t understand it. However, don’t make...
8 Really Easy Pre-launch Growth Hacking Strategies You Haven’t Tried Before It’s common for startup marketers and founders to think that growth hacking is a really difficult concept but is it really? In fact most of the times you are doing growth hacking strategies at your company, you just...
Growth hacking is not a very easy concept to grasp. Most people have said that it will replace traditional marketing methods especially for Saas startups and web based products in the future. Seemingly, it’s becoming more urgent to learn about growth hacking, and not only learn but practice it...
10 Best Tips for Building a Winning Sales Team for Startups After eating some numbers around and looking at your company’s growth, you find that there is something that needs to be done for you to grow; hiring and building a sales team. However, hiring a sales team is...
10 Do-It-Yourself PR Strategies for Startup Founders The best PR person for a startup is the founder. They are usually the most enthusiastic about their brand. Founders are always where the story began and where it flows deeply within. They are authentic, and honest about how many times they...
Twitter is the third largest social network after Facebook and Instagram. This stems the importance of Twitter to small businesses and startups around the world. Growing a large social media base is difficult on Twitter if you don’t strategize well, and use the right tools. That’s why we have...
To remain competitive, a company should find ways to motivate its most important brand ambassadors – the employees. In as much as customers are important, a staff base that is demoralized and dulled presents an upcoming catastrophe in the company. It is important to keep your employees feeling wanted,...
When your company is growing a lot, it’s a good thing. The other good thing is that you will watch your team grow from around 2 people to over 30 people within a particular time fame. The sad part however is that at the point where you have already...
15 Best Real-Life Examples of Growth Hacking Executions Growth hacking strategies can be endless. One growth hack doesn’t have to be the only one you use to grow your company. Knowing that there can be a ton of growth hacks to implement, here are some examples of what has...
We recently discussed the reasons why your startup doesn’t get the press coverage you desire, before that we had looked at the tips to help you cold-email better. If you followed the strategies and managed to get some attention from the media, you probably got new signups for your...
13 Reasons Your Startup Doesn’t Get Press Getting press is a very important factor in growing a company from a small startup to a money-making mammoth. Yet, getting press can be very elusive. While a lot of press doesn’t mean the startup is doing everything right, for the right...
How To Cold Email Journalists the Right Way Cold emailing journalists is not a very easy thing to master but with the right amount of knowledge it can be done. One thing is for sure, journalists are always looking for stories that are worth writing about and for them...
21 Killer Tips For Making your Website Faster The speed of your website is one thing that could guarantee your success or failure online. People want websites that load very fast because they don’t have the time to wait for a slow website. There is always another website doing...
Creating a landing page is never as easy as it seems. Usually it is a very painful and continuous process of testing, repeating and testing again, tweaking left, right and center. If you are charged with the responsibility of pushing your company’s landing page creation, design, optimization and testing,...
What’s growth hacking? Understand, Evaluate, Grow What is growth hacking: Most people are not really sure how to define growth hacking. It started a few years ago and has never been very well understood by marketers outside of its origin, the Silicon Valley. In this post, we shall attempt...
Marketing a Software as a Service (Saas) is very tricky and getting your first batch of customers is also very difficult. It cannot work out without a little spending in marketing. Here are some marketing tips for Saas startups to get more customers: 1. Share your statistics Salesforce had a...
Hiring people to help you achieve the objectives for your startup is very critical. Many startups fail because they make mistakes when it comes to hiring, that is why the whole hiring topic is a big discussion in the startups world. How do you make sure you hire the best...
Often, businesses think that going after new customers is a nice way of improving the number of customers they have. Which is true. However, that should never involve losing the customers you already have. Keeping the customers you have in your pocket might bring more business than you would...
At some point everybody gets ideas. In fact, we have all had ideas that we wished to turn into businesses. However, having an idea in itself while is still a great thing, it’s not a guarantee that a business can be made out of it. If a business can...
When startups need to grow faster, they usually approach possible investors for funding. Financing rounds are many or less depending on how fast your company is growing and how much money you get in each of these rounds. However, the most difficult part is answering questions from venture capitalists about...
Instagram has come a long way and is now the second largest social media network in the world. It has grown year over year up-to and after it was purchased by Facebook. For a network that has surpassed Twitter in growth there is obviously more ways it can influence...
In a field where Microsoft, Apple and Google are involved, Dropbox dared to dream. They immersed themselves into a market that almost spelt death for any startup; a market that was full of the tech giants we know today. Yet they built a product that was accepted by several,...
Startups are not very easy to actually start, run and make profitable. If you intend to be a founder of a startup or an entrepreneur, you will obviously realize that it isn’t so easy to find a clearly direct way of doing things. What to expect is that you...
The Lean Startup has become phenomenal in the world today. Written in a book by Eric Ries, the Lean Startup is now a thing in the world of startups and a proven methodology of building great companies from what were merely ideas. These are the major principles involved in...
Basics to Planning a Crypto or Blockchain Conference April 15, 2019
Peter Drucker 5 Rules for Successful Startup Founders and Entrepreneurs in 2019 April 15, 2019
How to Handle customer conversations April 9, 2019
How Startups are Surviving Big Facebook Algorithm Changes in 2019 April 8, 2019
5 New PR Strategies to Follow When Launching a Startup in 2019 April 2, 2019
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