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Digital PR Outreach Tips for Entrepreneurs in 2021
Converting marketing prospects into marketing opportunities through email outreach is more than just sending out an email to the right person. PR is all about relationships, a company's relationship with its customers, employees, journalists, influencers, and even...
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Marketing & PR for Fitness Professionals Best Practices
Whether you plan to become a personal trainer and new to the fitness industry or have a brick and mortar gym, it is essential to use PR and marketing to grow the business. With the tremendous growth of the health and fitness industry, companies and individuals in the...
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The Best Time to Send a Press Release
If you want your press release to stand out in a journalist's overflowing mailbox, then you need to know when the best time to send a press release is. Nailing the timing of your press release is crucial to your success when you are pitching a journalist. So you've...
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Public Relations for Beauty Products to Jump Start 2021
The beauty and personal care industry has grown exponentially over the past few years and will continue to grow in the future. Because of customer behaviour evolution in the digital age, beauty businesses and brands are using public relations and digital marketing to...
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Powerful PR Tips For Startups to Get Noticed in 2021
There can be many factors that can contribute to a lack of media attention for unknown startups. Some include tight budgets, lack of strong professional relationships with journalists, difficulty to explain a new concept, and not being unique enough to get picked up...
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Building a Successful Marketing Plan for an ICO in 2021
While cryptocurrency has been around since 2009, Initial Coin Offering (ICO) is a relatively new venture that has proliferated because of new cryptocurrencies. However, even though there has been quite a lot of success, there have also been quite several unsuccessful...
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Reactivation Emails: The Complete Guide
For many businesses, up to 75% of their email list might be inactive. Some consider this an unavoidable reality, with older and less relevant subscribers just becoming disinterested. However, others understand that this is a massive missed opportunity, costing a...
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How to Rebrand Your Old-Fashioned Website
Brand relevance is an essential factor for a business to ensure its continuity. It ensures your brand follows the current market demand, trends, and user demographics. This is where a rebranding process comes into consideration. Rebranding is a marketing strategy that...
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The Ultimate Guide to Writing a Crypto Press Release in 2021
Writing a crypto press release is different from writing a standard press release because it requires you to highlight specific details. Since cryptocurrency is still a niche industry, it's important to get the press release right on your first try. If you've been...
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Fashion Branding – How to Make Your Brand Stand Out in 2021
No matter what a business is trying to sell, there is a very high possibility that there is at least another one out there selling the same thing or something similar. Regardless of how unique a product or service is, there will always be competition. To be successful...
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