Public relations is usually either oversimplified or overcomplicated, meaning that people often assume it’s either based on a sole objective or too abstract for them to figure out. In this guide, I will break down the process of building a great PR strategy for any...

Obtaining great media coverage and earned media is what differentiates between a successful startup and one that misses the mark. Building up your media mentions can help establish your legitimacy and credibility with potential investors, customers, and new hires. So,...

The PR industry keeps evolving every day. As the world changes, public relations agencies do not have exceptions. The upsurge of the internet, smartphones, and social media is just a drop in the ocean on how technology has impacted the way people communicate. The...