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The 5 Failures of Elon Musk and How He Overcame Them
We all know that Elon Musk is an absolute genius with more incredible ideas than most people can care to remember. In a recent interview with Joe Rogan, Musk stated...
Common PR Strategy Mistakes for Companies to Avoid for 2021
For companies and startups to succeed, they need to have a successful PR strategy. However, the path to securing positive public perception is a long process. When it comes to...
How to have the Perfect Timing For a Successful PR Campaign in 2021
In terms of securing great and relevant media coverage, it is essential to understand that timing is everything. It is natural for companies to want to get the word out...
How PR can Generate Credibility for your Cybersecurity Startup
Credibility is a key ingredient in the success of any cybersecurity startup. You attract loyal customers and business partners because they trust in your brand. Given the right PR strategy,...
Developing a Media Outreach Strategy from Scratch
A good media outreach strategy is the foundation of any successful outreach campaign. If you take time to build a strategy first, then you’re more likely to meet all your...
Press Release Format and Structure: A Detailed Guide
Using a press release format which journalists recognize increases your chances of media coverage. We’ve already talked about the ideal press release length. Today let’s talk about the elements you...
The Best Press Release Length According to PR Gurus
Press release length plays a crucial role in getting a journalist’s attention. For this reason, you need to know how long a good press release should be. Most people know...
What You Need to Launch a Media Outreach Campaign
A successful media outreach campaign doesn’t start and end with the news you want to share about your company. The first thing to remember is that a good campaign stretches...