What level of focus are you investing in ICO content marketing? Well, if it’s not among the campaign priorities, then you’re losing a great deal of opportunity. Dedicating little to no time to your content marketing resultsin in you being nowhere to be found in various channels by the crypto community. This is a huge loss, once you’ve already dedicated resources to building a crypto project. Since there are opportunities to connect with the crypto community on various online channels, whether they’re professional like LinkedIn or social like Twitter, content marketing can contribute greatly to brand awareness.
Even if you already have a strong loyal following, you still need community engagement coupled with ICO content marketing. With this combined strategy, you’ll evoke a more positive response and acquire qualified leads. And when you get more qualified traffic, you open your project up to more opportunities.
With that said, ICO content can serve as a blueprint for expanding your reach online and elevating organic traffic. When you reach multiple online communities, your leads are bound to improve as well. An impactful ICO content marketing strategy also improves your influence in your industry.
Classes of ICO content
ICO content can assume various forms, especially when it comes to project promotion. If you want to upgrade your project, then you need to consider several marketing options. Speaking of which, it’s important to promote the project from the moment you start building it.
That’s because while the project features might evolve along the way, its overall perception should remain constant. From an expert’s point of view, the crypto market relies majorly on perception when it comes to growth. Most importantly, a powerful promotion strategy will maintain the value of your altcoin throughout.
The crypto market is quite vast with a ton of products competing for the same space. Luckily, there are countless marketing techniques that you can leverage, both unconventional and conventional. A good marketing strategy employs various ideas to maximize reach and attain the main goal. What’s more, it also involves holding on to effective plans while letting go of those that don’t work.
With that in mind, now let’s look at foolproof ICO content you can leverage in promoting your products:
Actions speak louder than words, and the same applies to videos. Therefore, if you can shoot a compelling video explaining your product or project, you’ll exert more impact on the target audience. After all, videos are more striking and engaging than most marketing techniques. While it’s not listed as a critical campaign tool, you still need video for ICO content marketing.
Your videos can cover the solutions your product has to offer. These videos should take into account target audiences and their expectations after a given period. Research shows that videos have a higher rate of retention compared to written content. Therefore, you should create videos that will leave a lasting impression on target audiences.
An infographic is an effective and engaging marketing tool that captures and engages your audience’s attention. Most marketers know this. But what are they? They’re visual graphics that demonstrate a complex message simply and concisely for the audience to grasp. According to research, infographics are shared three times more than other content.
Through Infographics, you can enlighten your audiences about your new projects and the value you’re offering. As a result, they’ll be motivated to try out your product. With infographics, the target audience can also identify your goals, understand your concepts, and see your projections. Here are some of the ways in which you can use infographics:
- Summarizing your content
- Creating awareness
- Making comparisons
- Simplifying complex topics
- Data illustration
There are many ways to implement the infographic model. Unfortunately, there’s no standard format for everyone to use. For this strategy to work, you must choose an option that’s precise and compatible with your content. Some of the popular options include:
- List infographics
- Timeline infographics
- Process infographics
- information infographics
- Statistical infographics
When running ICO campaigns, case studies are important because they demonstrate your success in the industry. However, in order for a case study to influence the audiences effectively, it must be a thorough study. Your case study should highlight the purpose of your project and why it’s the best choice. Moreover, you can cover the strategy, tactics, and tools you’re using to guarantee product success.
Case studies also focus on quantifiable outcomes that include production hours, traffic, and sales. Finally, you should research and use a standard format for writing case studies, and at the end, request feedback. Doing so will spark engagement between your brand and audiences.
Writing articles and blog posts is one of the most popular content marketing approaches. Writing articles of this type involves offering informative content specific to your niche to target audiences. Furthermore, by writing articles and blog posts you can target audiences as a group or individually. As a result, you can create a loyal following for your business or brand.
There are many forms that articles or blog posts can take. The most popular options are:
- List items
- Breaking news
- Pillar pieces
- Cluster pieces
Your homepage is where most of your audience will end up after they stumble upon your marketing campaigns on the web. This includes the product page or service page. You must ensure that your homepage is appealing and all the pieces of information are accurate and concise. When prospects visit your product/service page, it means they’re interested in what you’ve got. You should capitalize on their attention at this point by sharing information that they will find valuable
Whitepapers play a significant role when it comes to technological proposals. An ICO requires a good whitepaper. For starters, the whitepaper should highlight your business plan, the purpose of your project, and the solution it brings.
Furthermore, the white paper must specify the type of technology you will leverage to deliver the solution. With this document, you can demonstrate the credibility of your products to the target investors. Additionally, this document has to be convincing, especially to the investors that your project is capable of achieving its goals.
By reading a whitepaper, investors can tell whether a particular project will succeed. Moreover, they will discover its value to end-user and whether their investment will pay off.
Best practices for ICO content marketing
Want to design successful ICO content? Here are the best steps that prosperous crypto projects follow:
1) Learn more about your audience and their objectives
It’s important to learn more about your target audiences and determine whether they’ll appreciate your content. Luckily, this information is measurable and easy to retrieve from the web through a competitive investigation. You can begin with popular web forums such as Quora, Reddit, and social platforms where your target audiences are. With the help of popular Hashtags, you can determine trendy topics on blockchain or crypto-industry that audiences love. Furthermore, you can roll out surveys on this industry with the help of reputable crypto agencies. Finally, you can review Google search outcomes by typing in various keywords.
By arming yourself with this intel, you’ll be able to design a powerful ICO content marketing campaign. Most importantly, your campaign will highlight common concerns among the crypto community. Thereafter, you should distribute your content in various spaces with blockchain audiences.
2) Conduct keyword research
Keywords improve the visibility of your content to target audiences. As a result, it’s important to conduct keyword research if you want your ICO content to drive more traffic to target sites. Even after gathering enough keywords to use, the journey isn’t over. Keyword research applies throughout your campaign.
That’s because Google’s algorithm is ever-changing. What might rank well as a keyword today may become irrelevant the following day. Therefore, to keep up with the changing algorithm and competitive marketplace, consistency in keyword research process is vital.
According to crypto experts, focusing on long-term keywords is the key to consistent success. In other words, you should only spare 20% of their ICO content on short term-keyword, and the rest on long-term/evergreen keywords.
If you’re running a startup project, then leverage low-mid-tier keywords for a better ranking on SERP. Moreover, you can spread related keywords across your content to boost your rank even more.
3) Design a calendar for ICO content
Consistency is crucial when running ICO content marketing. You need to supply your target clients with fresh content regularly to engage and maintain them to build a loyal following. As with every other part of your campaign, the budget you set dictates how much fresh content you can provide.
For blockchain or cryptocurrency audiences, the most effective content includes blog posts, review articles, podcasts, product updates, and GIFs. If you can manage to post at least one piece of content weekly, you can climb the ranks faster.
4) Measure results
After developing and implementing an ICO content marketing campaign, it’s important to measure results. You can start with tracking your brand domain authority, ranks of various pages after a search, and media recognition. With these metrics, you can evaluate the campaign to determine whether it’s working or not.
Remember to follow up on keyword performance. This is vital for page rank on the search engine result page. To ease your work, consider working with Semrush or using other analytical tools.
How to boost ICO content
If ICO content remains invisible to the public, then that’s a waste of resources and potential audiences. Therefore, it’s necessary to distribute this content to the right channels with and put it in front of the right crypto communities. If you need help boosting your content, you can try one of the following:
1) Hire an ICO content marketing firm
Do you want to develop a powerful community around your brand, products, or projects? Well, you should hire an ICO content marketing firm. Such firms come with a team of experts who have experience in leveraging multiple strategies to get better results. Some of the popular methods they use to build a community for your brand include referral programs, contests, and airdrops.
What’s more, they use creative strategies to create a buzz that draws media attention to your projects or products. The outcome is better credibility and a lasting impression. When you partner with an ICO firm, you’ll also benefit from a professional consultation.
By drawing from their experience, they’ll recommend the best platforms to target audiences. Finally, they’ll also guide you on ways to not only capture but nurture target audiences.
2) Hire an ICO content advisor
How do you decide what type of ICO content to use in your campaign? Well, if you’ve been second-guessing all along, then that must be the reason why your campaigns have been failing. Hiring an ICO content advisor can help you generate captivating content.
Besides guiding you, an advisor can also actively take part in your campaigns. They’ll help you with social media communications, bounty campaigns, airdrops, and crypto influencing, among others.
3) Partner with a PR agency
Partnering with a PR agency that specializes in ICO content is the first step to succeeding in the crypto market. For instance, Pressfarm will help you connect with the right influencers and websites for ICO content marketing. Additionally, they have the best tools to identify your target audience and help you reach them for more brand exposure.
Furthermore, the PR specialists, expert writers and certified designers at Pressfarm can develop relevant content for your ICO campaigns, and distribute this content to target media outlets, sites, and influencers. With a professional press release, some engaging guest posts, and a branded media kit. You can earn credibility in your niche and excite potential investors.
When you’re pitching to various journalists or media outlets, the agency will ensure your pitches come out naturally. The team at Pressfarm knows that getting organic mentions in publications is useful in engaging the crypto community and target investors, and they can help you with this.
Once you sign up, the account executive at Pressfarm also builds custom media lists containing the best media professionals in your niche. You can combine the use of these media lists use of with Pressfarm’s media database of 1 million+ journalists, bloggers, and influencers. With all these media contacts, you’ll be able to continue doing extended media outreach for your brand long after Pressfarm has wrapped your PR campaign up.
Over to you
ICO content marketing is a tricky path that requires a certain degree of expertise and experience. With consistency, optimized ICO content, and professional help, this is a long-term plan that will help you succeed. Unlike paid ads that only work after financing, this plan is more effective and less costly.
Pressfarm has a reputation for being a reliable PR agency with extensive experience in ICO content marketing. They have the resources to generate and distribute ICO content in various blockchain communities. Therefore, if you need assistance with your crypto campaigns, consider reaching out to them.