If you struggle to get media coverage, then you should consider hiring a professional for your press release writing. You wouldn’t be the first person to need help with press releases. In fact, over 60% of marketers find it overwhelming to create Google-favorite and engaging content. In the meantime, brands that repurpose their press releases in the form of blog posts – especially small businesses – are doing better than their counterparts without blogs. Furthermore, those with blogs have a 14x higher probability of experiencing a positive return on investment.
Around 70% of companies in the US actively use press releases as part of their content marketing. Therefore, you should include a press release as part of your marketing techniques to experience a positive ROI. Press releases are useful when it comes to gaining media coverage. They can help you stand out among your rivals and attract more consumers to your business.
Fortunately, you don’t have to struggle to learn how to write a press release on your own. In fact, there are many professionals who have experience doing this for brands across different industries. That being said, here are the benefits of hiring a professional for your press release writing:
Benefits of hiring a professional press release writer
1. Better audience targeting
More than 70% of users on the internet read blogs. Businesses with blogs have 126% higher traffic. Moreover, about 60% of consumer purchases are a result of prospective clients reading these blogs. With a press release article, reaching the target consumers is easy. You can capture their attention from other platforms and draw them to your site.
However, before you get an agency on board, make sure they know who your target consumers are. This information will help them design content with your audience in mind. That said, you should know the following about your consumers:
- Education
- Language
- Pain points
- Hobbies
- Interests
- Buying behaviors
- Marital status
- Location
- Household income
- Gender
- Age
It’s only with this knowledge about the target audience that you can write a compelling release for them. Also, you need a publication company with readers that fit your ideal customer profile.
Note that if the press release isn’t engaging, it has a lower probability of getting published. However, if you’re partnering with a professional press release writer, they’ll ensure the content is compelling enough to be published and retain reader attention.
With the help of a professional, your press release will have a higher chance of making it to the media. Furthermore, these agencies have ready audiences that fit your buyer personas. As you know, defining buyer personas and creating content that aligns with the typical buyer’s journey is not easy. It’s an exhausting task that you may not have time for.
On the other hand, press release professionals have everything they need to write a great press release. They know how to pitch to journalists or media outlets and get your content published.
2. Accurate formatting
Writing a press release can be confusing, especially if you’re still learning. Regardless of your level of expertise them, getting your press release writing right is vital. For starters, formatting it accurately can make the difference between a press release that a journalist actually reads and one that they toss out immediately. To avoid formatting errors and getting your release tossed aside by journalists, you can hire professionals. Press release writing experts have experience and understand how to organize your content. With their help, your press release has a good chance of getting into publications.
3. In-depth editing
Journalists deal with tens and hundreds of releases from various sources daily. Therefore, formatting your press releases accurately is not enough. You also need to eliminate grammatical errors. This is where copy editing comes in handy. However, only a few of us are experts in editing content.
Furthermore, with so many tasks to handle in the company, dedicating enough time to editing can be challenging. Thankfully, professionals can lighten this burden for you. They’ll scrutinize the content thoroughly and ensure it’s as perfect as it needs to be.
4. Successful pitches
Creating a perfect press release is only half the journey you need to take before it reaches the relevant audience. Creating a pitch plays a vital role in introducing your press release to the audience. Before they’ve even opened your press release, a journalist will use your pitch to determine whether it’s worthwhile.
Thus, if you have a poor pitch, then they won’t even open it. Instead of struggling to create a pitch, hire PR professionals and they will create a captivating pitch that leaves your recipients curious to learn more about your business.
5. Better SEO
Search engine optimization is an integral part of any successful press release that you find online. It helps improve the domain authority of your press release, making it more visible to prospects. As a result, your business website will receive more traffic, leads, and conversions.
If search engine optimization is a foreign concept to you, worry not. You can simply hire PR professionals for this service. With their help, your content will stand a better chance of getting ranked higher on the search engine results pages (SERPs).
6. Improved credibility
Delivering a messy press release to media outlets can be more damaging to your business reputation than you would ever imagine. For starters, a poorly-written press release establishes a poor relationship between your brand and the media. Once you’ve been blacklisted by a media professional, the release won’t attain its objective, which is reaching the target consumers. As a result, you’ll lose the time and resources you used to create it. Luckily, hiring PR professionals guarantees you’ll have a quality press release that convinces media professionals of your credibility.
7. Time savings
Running a business requires you to handle various operations simultaneously. As such, time is of the essence. Writing a press release is time-consuming. From drafting it to formatting, optimizing and editing, there’s a lot to handle. To save this valuable time, you can hire professionals for help with your press release writing. They will handle the whole process for you, right down to distribution.
8. Access to a network of connections
When you hire professionals, you can leverage connections in your industry, as niche as it may be. This can go a long way towards cutting out the hassle required to dig for relevant media contacts online. Given that a PR professional’s connections include publications and journalists relevant to your business, you’ll have an easier time connecting with relevant contacts who can publish your press release announcement.
9. Experience and skills
If you don’t have prior experience creating press releases or if you’re out of touch with changing industry trends and requirements, then the probability of making costly mistakes is higher. Luckily, you don’t have to be an expert to create the perfect release. You can simply hire PR experts for this service.
Conclusion
A well-written press release can make a huge difference in the quality of media coverage that your business gets. When you hire professionals for your press release writing, your competitors stand no chance against you. After all, these people are masters in this field and know what your business needs to prosper.
For instance, the press release writers at Pressfarm have years of experience in press release writing that they can pour into creating an engaging press release for you. By not only writing but also optimizing your press release, they can ensure that it will capture the attention of both readers and search engines.
The experts at Pressfarm can also go one step further to distribute your press release widely, ensuring that it features in respected publications within your niche. If you’d prefer to do your own distribution, then you can use a custom media list from the Pressfarm Account Executive for this purpose. In order to create these media lists, the Account Executive draws from the media database of over 1 million journalists, bloggers and journalists. As a result, you can be sure that you will be able to get your press release on respected media outlets, regardless of what your budget is.
With a PR package from Pressfarm, you can take your press releases to the next level. By investing in quality press releases, you can capture attention among your target audience in a memorable way.