Since we are in the digital age, people flock to the Internet and search engines to find everything they need. In fact, there are more than 3.5 billion Google searches per day. However, with millions of results out there, websites need to rank high enough in searches for potential visitors to come across their content and ensure that they are making full use of their content from improved search engine optimization (SEO) efforts. 

What are SEO and PR 

Public Relations and SEO grow hand-in-hand when trying to create an effective PR strategy. Ultimately, they are connected because a good SEO ranking depends on good PR. By combining them, companies can create a combined SEO PR strategy to increase effectiveness and be cost-effective.

Backlinks are essential when trying to establish an excellent online presence, but it is critical to focus on high authority sites within your company’s niche. Through PR, companies can achieve backlinks due to their ability to get media coverage in online publications. By creating high-quality content, companies can also generate organic traffic, since this content ranks high in search results. 

Factors that affect SEO rankings 

As mentioned previously, by combining both PR and SEO efforts to focus on high authority sites and better visibility, companies can receive backlinks and boost organic traffic towards their website. However, other factors can affect a website’s SEO ranking. 

1) Business reviews and star ranking 

This factor needs to be considered from a quantity over quality standpoint. Yes, it is vital to get as many reviews as possible, but you want them to be good ones. 5-star reviews are much more valuable than having 1-star ones. However, if a large number of reviews are positive, even the negative reviews from competitors or unsatisfied customers will not disrupt the majority’s favorable opinion. 

2) Social media mentions and shares 

Pretty much everyone and their pet are on social media. Additionally, word-of-mouth drives social media marketing to some extent. When you extend your company’s online presence to social media, you remain top of mind among your existing customers. Moreover, those customers will most likely share your website with other people. This can help you spread the word to people that may even be outside your target market. 

3) Keywords in business listing 

You should include keywords in your ‘Google My Business’ listing. By using the appropriate keywords, your website can get ranked higher because of its online presence. 

Tips to boost growth efforts with SEO 

Whether you are a company that already has an excellent online presence or one that needs some help trying to boost visibility, there is no harm in making small modifications to your content to improve organic website traffic through SEO. Here are some obvious and uncommon SEO techniques that you can consider when trying to boost growth efforts. 

1) Understand Google Analytics 

The first thing you should do before trying to improve SEO is to try and understand Google Analytics. This is an essential tool for companies to understand their website, understand their ranking, and understand their audience. By being able to see what browsers your audience is using, the devices used to visit the site and the referral traffic, you can stay ahead of the industry. Likewise, the metrics provided by Google Analytics can help you understand the competition. 

2) Prepare for mobile-first indexing and optimization 

It is likely that the results of the most popular device use to visit a website is a mobile device. If you have been trying to migrate into mobile-first indexing and optimize the mobile page speed, now would be the time to do so. The optimization level and the structure of a website are crucial when trying to draw people in. According to SERPsim.com, a website’s optimization levels are essential for a page’s position in search engines. 

Developing a website with a mobile-first approach can eliminate unnecessary website elements from the mobile interface. With this approach, companies need to create concise content that links mobile screens and desktops. It’s also important to place the more engaging and helpful material at the top of the page, and target readers with mobile-optimized keywords. 

3) Identify Low-Performing Pages and Create New Content 

One common thing that all content creators have is their intention to create engaging topics to draw people in. However, with ever-changing trends what may have seemed relevant a couple of months ago may not be relevant anymore. However, much likely every other trend, it is possible that the same topic might pop up further in the future. So, whatever low-performing content may have existed can be easily identified and refreshed with new content that people are interested in. 

An SEO audit can help you identify low-performing content through data points like minimal backlinks, low number of social shares, oldest pages, light content, and low organic search traffic. You can figure out new keywords to target and what kind of content resonates better with your target audience to increase engagement from the audit. 

Keywords are also significant for SEO because they enable you to understand the content type and identify with your target audience. After all, the most effective keywords come up naturally in content and are written in a way that flows naturally. 

4) Build your brand’s reputation

Creating awareness for the brand assures customers that your company exists and they can purchase products and services whenever they need them. Through backlinks and other components, Google can learn about your company. By analyzing the reputation around your company, search engines can understand the company’s authority in a particular field and industry. 

You can add components such as textual content wherever you need them, and use them to boost your SEO ranking. However, when not done correctly or effectively, you might cause damage that is hard to reverse. If you do not think you are experienced enough in SEO, you should hire an agency like Pressfarm. With a team of PR specialists, expert writers and certified designers, Pressfarm can help you create content that will boost your online visibility.

With a professional press release, some winning guest posts and an eye-catching media kit, Pressfarm can help you stand out in your industry. In addition to creating this content for you, Pressfarm has developed a winning distribution strategy that will help you put your content in front of the right eyes.

By submitting your content to the right media outlets and startup directories, Pressfarm can help your brand to rank in relevant search results across search engines like Google, Yahoo and Bing!

Additionally, by giving you custom media lists and access to a database of 1 million+ journalists, Pressfarm can connect you with the best journalists in your niche. With any of Pressfarm’s packages, you can generate publicity for your brand and reach a wider audience.

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