Since there are so many different online marketing methods, it is easy to overlook one and focus on the rest.

Mobile marketing doesn’t attract as much attention from certain brands, even though it should. One of the drawbacks is that optimizing the content, such as ads and videos, can be tricky due to how many mobile devices there are.

Moreover, plenty of marketers still believe in other ideas. The reality, though, is that mobile devices are taking over the world as far as spending time online goes. But that is not all, as there are other reasons to invest more in mobile marketing.


From text messages to emails, a consumer is more likely to react right away if they receive a notification on their smartphone.

It’s easy to take the device in your hands and check. In addition, the coverage of the internet, thanks to Wi-Fi hotspots and cheaper cellular data, further encourages one to spend time online while on their mobile device.

Some users might have outdated or underperforming devices, but fixing that should not be an issue thanks to the Backlight blog and other available sources on the internet.

Mobile Payment and Shopping

Thanks to dedicated applications and straightforward payment transactions, purchases made on a smartphone are convenient.

There is no need to turn on a computer to order something online. The convenience of mobile shopping encourages consumers to act quickly.

Also, do not forget how more and more brands are selling directly on social media platforms like Instagram and Facebook, and it is no secret that many people spend the majority of their time browsing social media.


Since users keep smartphones close at all times, it creates a sense of attachment for some, and that gives brands room to approach their strategy from a more personal point of view.

Keep in mind, though, that to pull this off, you will probably need to spend extra resources to find the exact right demographic to target with personalization and make the content accordingly.

Potential to go Viral

A single video going viral is enough to elevate a brand to new heights. It just so happens that sharing is what makes one go viral.

When you are on a mobile, it is much easier to send a message to your friends and family and tell them about this funny video or an excellent deal you saw while surfing the net.

Location Targeting

You have probably encountered mobile apps that ask you to share your location with them. It is an indicator that an app wishes to collect information about the user and then use that information for a tailor-made advertisement campaign.

People carry smartphones with them wherever they go, so it makes sense to make the most out of it as a business.

Imagine someone walking into a district that is full of various restaurants, shops, and other establishments. Once that person opens their smartphone to browse, they will get advertisements promoting local businesses.

The method is akin to setting up a virtual fence and encouraging the consumer to check out what is available nearby. And it makes sense since they are already here, so they will be more inclined to see what is available so long as the offer is intriguing.

Multiple Channels 

Variety lets brands test different methods and move on to the next idea if the first one does not work out.

Different marketing channels include:

  • Mobile websites that are optimized for smartphones and tablets
  • Mobile apps and, more specifically, ads displayed in mobile apps
  • SMS marketing, when you send text messages with your offers
  • QR codes scanned to open a specific page or receive a message with an offer

It is to be expected that some marketing channels will bring better results than others, but that is why testing is encouraged to find out what works and what does not.

Global Reach

According to Oberlo, the number of global smartphone users is estimated to be around 6.8 billion.

It is arguably the largest possible demographic imaginable, which is why the idea of having “global reach” with mobile marketing is not a far-fetched idea.

Obviously, you will not be able to target everyone due to how different people are, but for brands trying to cover as much as they can, mobile is the answer.

Final Thoughts

Considering how many people use smartphones, the rise of mobile marketing should not come as a surprise.

Brands that are sleeping on the method are missing out and falling behind the competition. The benefits are clear as well, so it is not wise to ignore mobile marketing.