If you’re looking to improve your website’s SEO, you’re in luck. This blog post will discuss seven easy SEO tricks that will help your site rank higher on Google. Search engine optimization can be a bit tricky, but with these tips, you’ll be able to improve your ranking and attract more visitors!
Embrace Featured Snippets
You cannot expect good things to happen without you doing anything, and you’ll always need to have something to show in order to be discoverable. It’s known that Google is focusing more on content in recent times, meaning you always need to showcase new, original and engaging content to rank higher. This can be a daunting task, but thankfully there are many ways to always have fresh content without breaking the bank or dedicating all of your time to it.
One way is by using social media effectively. Platforms like Twitter and LinkedIn allow you to post snippets of what you’re working on, which in turn will help keep people coming back for more as long as you provide valuable and interesting information. You could also create roundup blog posts every few weeks that collect insights from various sources. Just make sure to always attribute them!
Additionally, consider utilizing tools like Google Alerts or Talkwalker Alerts which will notify you when certain keywords pop up online so you can write about them right away.
Publish High-quality Content
It’s not enough just to have fresh content, you’ll also need to make sure it’s high-quality. Grammar and spelling mistakes tell Google your site is low quality, as does publishing content that’s irrelevant ad useless. In order to make sure it’s always good, do the following:
- Aim to publish content that is well researched
- The articles need to be informative and engaging.
- Write for your audience, not just search engines.
- The content should be well written, proofread, and edited.
- Use header tags to organize the content, making it easier for readers to scan.
- Add pictures or videos to make the page more engaging and include alt text that includes your keywords.
When you do this, your site will naturally rank higher on Google. And don’t forget to use keywords throughout your content! This will help Google determine what your page is about and rank it accordingly.
Improve Loading Speed
Every company needs a good SEO strategy, but it won’t matter much if the speed of your website is slow. Google has mentioned that website speed is a ranking factor for their search engine. Improving your loading time is therefore an easy way to help improve your site’s visibility.
In order to improve your website’s loading time, you need to optimize your images by making sure you’re using the correct file type and size for your images. Also, be sure to use keywords in the file name and alt text.
Additionally, improving your website’s code can help it load faster and operate more efficiently. This includes improving the quality of the HTML markup so that browsers don’t have to work as hard to render it properly.
Use Multimedia Content
Nowadays, it’s smart to focus on multimedia content to help your website rank higher on Google. Videos, infographics, and images can all be used to improve your SEO.
For starters, using videos on your site is a great way to keep people engaged. They not only help break up the monotony of text-based content but also tend to rank higher in search results than plain text pages. In fact, according to MarketingSherpa’s 2012 Video Benchmark Report, including a video on your landing page can increase your conversion rate by 86%.
Another great way to use multimedia for better SEO is through infographics. Not only are they visually appealing and easy to share, but they’re also been shown to increase web traffic by up to 12%. As an added bonus, using infographics as part of your content strategy can also lead to up to 41% more backlinks.
Finally, using images on your website is a great way to keep people coming back for more.
Improve Dwell Time
Dwell time is the amount of time a user spends on your webpage. The longer they stay on your page, the higher Google will rank you.
This happens because improving dwell time tells Google that visitors are engaged and happy with what they found on your website, which means that it is relevant to their search query.
To achieve this, you need to make sure that your website is well-designed and easy to use. You can also improve dwell time by publishing high-quality content that is interesting and useful to your audience.
Linking is an important SEO trick you can use to help your site rank higher on Google. It’s also a great way to link old content with new content.
Keep in mind that using internal links will only work for specific keywords and search queries, not all of them. Internal links should be used sparingly, so as not to overwhelm visitors or make it harder for them to find what they’re looking for.
Locate the most relevant blog posts and pages within your website using a search engine such as Google or Bing (or whatever else is out there). Add internal links where appropriate using anchor text like: “[blog post title]” or “[Keyword] – [blog post title]”.
Target Highly-commercial Keywords
You need to find keywords that are highly commercial. For example, targeting terms like “pizza delivery” might be too competitive for you to rank for if you have a small website and don’t have a lot of money to throw at an SEO campaign. However, targeting long-tail keywords that people use when they’re about ready to buy can be a very effective way to rank higher on Google.
One way to find these keywords is by using the Google Adwords Keyword Planner. This tool will show you how many people are searching for a particular keyword each month, as well as other related terms that you might want to target.
SEO is essential for your brand and popularity, and through that, your growth. That’s why you have to focus on snippets and have high-quality content all the time. Make sure to improve the loading speed of your website and focus on multimedia content which should improve dwell time. Always use internal links and highly commercial keywords in your content. These will ensure that your website is always filled with people who are interested in what you’re saying and selling!