Every author wants to have their book read by as many people as possible, but to do so, they need a good marketing plan. It’s important for authors not just to focus on themselves and hope that their content will be shared or go viral among readers, but also create an online presence that will heighten interest in the book. In the 21st century, there are many different ways to reach out to customers, and authors should utilize as many of these platforms as possible. In this article, we will explore six different ways you can promote your books.
Promote your book on social media
Today, people rarely have at least one active profile on any social media platform. As a published writer you should use these platforms from your personal and professional sources to reach out to as many potential readers as you can. Post an image of your book cover design with a teaser sentence hinting at the story of the book. It’s really easy to create a Facebook page for your book, as well as a Twitter account. The more you share content related to your genre and writing, the better are your chances of being promoted by other users without pushing too much on their pages.
Reach out to readers with hashtags
Another great way to promote your work online is through hashtags. There are millions of people out there who use social media platforms every day, so why not take advantage of that? You can try different ways of promoting your book depending on its topic or genre. For example, if you have written dystopian fiction, you could include #dystopian in Twitter posts linked to the subject matter. A similar strategy could be used when it comes to other genres, such as #fantasy or #romance. Make sure the hashtags you use are relevant to the topic of your book and its genre and don’t be afraid to use multiple hashtags to reach more people.
Look up the book community on every platform
Booktube, bookstagram, and booktok are among the top trending segments of platforms like YouTube, Instagram, and Tik-Tok. Many people are looking for books and book-related content on these platforms. If you can tap into this market, then you will be able to promote your work and reach out to more potential readers. As an author, it’s important to be visible on all social media platforms that are relevant to your genre.
Sign up for a vanity domain
It is also a good idea to sign up for a vanity domain name for your website. This will give you more control over how your website looks and how the reader perceives it. You can also use this as an opportunity to include excerpts of your book on the website or even post reviews from established critics. To make sure that people visiting your website are interested in your book, it’s important to use effective marketing tools such as ads or Google Analytics.
What is a vanity domain?
A vanity domain is a custom URL that you can register to direct people from your website to your book when mentioned online. For example, if the URL of your website is http://www.example.com, then a vanity domain could be something like examplebookpromo.com or exampleauthor.com. Vanity domains aren’t very expensive and they give you more control over how people find out about your book online.
Build an author mailing list
Another useful marketing tool for authors is the creation of a mailing list, where potential readers sign up to get updates regarding new releases and promotions from the author themselves by email or other channels such as social media posts. This will allow you to share discounts for new books and other promotional materials with people who are genuinely interested in your work. It also allows you to connect with these potential readers on a more personal level, which could result in more sales in the future.
Become an active member of the virtual book community
There are many online communities of readers and authors who are willing to help promote your work. These communities can be a great resource for you, as they often have databases of readers who are interested in specific genres. By becoming an active member of these communities, you will be able to connect with other writers and readers, which could result in more sales and exposure for your book.
Participate in forums related to the topic of your book
If you want to promote your work effectively, you need to get involved with the online community that is interested in the topic of your book. This could mean participating in forums related to the genre of your book or even related to specific topics that are covered in your book. You can also reach out to established bloggers and reviewers in these communities and offer them a free copy of your book in exchange for an honest review.
Guest-blog on other websites
Another great way to promote your work is by writing guest blogs for other websites. This will help you reach out to a new audience and introduce them to your work. You can also include excerpts from your book or post reviews from established critics on these websites. When choosing a website to write for, make sure that it is relevant to the topic of your book and its genre.
Use Goodreads giveaways
Goodreads is a social media platform that focuses exclusively on books. It’s a great place to connect with other readers and promote your work. One way you can use Goodreads to promote your book is by running giveaways. This will help you reach out to more potential readers and increase awareness about your book. You can also offer free copies of your book in exchange for an honest review.
Other book marketing tools
In addition to the tools mentioned above, you can also use other book marketing tools such as a press release or a review of your book in print and online magazines. You should always remember to include a link to your website or a vanity domain when promoting your book.
The internet provides a wealth of tools for authors to promote their work. Whether you have just published your first book or are an established author, the tips provided here will help you get started on how to market your book online and increase sales. Be open to advice and other people’s stories that can help you while marketing. As an author, it is important to be creative and open to new ideas when it comes to promoting your work.