Digital marketing is one of the most important tools you should engage if you have a local business to attract more clients. Local businesses often make the mistake of assuming that online advertisements and other kinds of online marketing should only be used by businesses whose reach expands beyond the immediate community.
Business consultants at Max Funding say “online ad capabilities nowadays have made it easier than ever to target customers in your local area and help them learn about your business. Still, there are certain realms of digital marketing that should be included in your local business marketing strategy and others that should be avoided.”
A top priority for any local business should always be to identify the strategies that help you target the people in your city. Here are six ways to use digital marketing to grow your business.
1. Facebook Ads
Local businesses often utilise Facebook Ads since it is quite easy to create a target audience by location. However, it is also important to ensure that the sales funnel that’s attached to your ads is optimised for maximum conversions. You cannot use Facebook Ads to fix a bad offer or funnel since it can only amplify the results that you already have. If your funnel fails to convert, you will simply be wasting money. Test out smaller audiences or different funnels, then make relevant adjustments before you spend all your marketing budget.
2. YouTube Ads
YouTube Ads can also be used to capture your target audience. YouTube Ads are an incredibly effective form of paid traffic advertising since it leverages the user’s search engine history with Google AI. It is also recommended over Google since the AI crafts the message to warm the audience at a fraction of the cost of Google AdWords. All that translates to a higher ROI for your business.
You can always consider actionable tips for a winning business-to-business (B2B) instagram strategy. Instagram is one of the best platforms for connecting with customers close to you, using features such as hashtags by your state or city or location tags. You can then message potential customers that have massive followings and offer them a free service or product in exchange for an Instagram story or post. It is advisable to use Instagram for engaging with and supporting other local businesses.
It is important to ground back social media into the human experience. To grow an authentic community, you should be authentic and make connections with other businesses on social media. To get started, enter your city in the ‘locations’ tab and see the small businesses that pop up.
Engaging on social media through the 3 types of advertisements above definitely helps with SEO, but you can boost the internet presence of your business further by optimising your website. You should post regularly on your Google My Business page and ensure that the information section inside your Google My Business dashboard is completely filled out. Both of these actions, coupled with implementation of a Google review strategy will help propel your business to the first page of Google search results. The higher your website ranks on the Google results pages, the more likely that local customers will find out about your business.
5. Content Marketing
Content marketing can help boost your SEO ranking. It refers to adding blog posts to your company’s website to rank higher. The content is an excellent place to appeal to local customers. For instance, if you are a London-based skincare brand, you should customise the content to protect your skin in the warm summer months. That way, keywords around London and skincare will rank you higher. Come up with blog topics that offer specific answers to your target customer’s questions and problems. Creating content without first having an understanding of what works for your brand audience and what doesn’t is simply a waste of time and resources.
6. Email Marketing
Email marketing is an excellent way to ensure that your existing customers keep coming back. You have a ton of creative options when it comes to building an email list of customers. If you have a physical business, you should have a tablet that customers can use to enter their emails as opposed to a signup sheet to appease any hard-to-read handwriting. Other ideas including hosting events and adding the emails of attendees to your mailing list, or asking to email receipts as opposed to printing them.
If you focus your marketing efforts on the six areas discussed here, you will have more customers coming onto the homepage of your website or your front door within the shortest time.