Domain authority is one of the most critical aspects of search engine ranking. Domain Authority is a measurement used on all websites that is scaled from zero to 100.
A great way to improve your search engine rankings is to increase your domain authority, which is a measurement of how authority your website has on the internet.
We will discuss in this article what DA is, how to calculate your site’s DA and 6 steps that are proven to increase your Domain Authority score.
Domain Authority
Moz created the Domain Authority as a way to analyze the site’s rating in SERPS (search engine result pages). Your website’s domain authority is rated from 0 to 100 on this scale. The important things to note about domain authority are mentioned below:
- Search engines such as Google do not take the DA score into consideration when they rate websites. Google uses a similar approach called PageRank.
- With respect to building DA, the procedure can be very time-consuming and the outcomes can be drawn out across time.
- Since the DA score is logarithmic, going from 20 to 30 is simpler, but making the transition to 80 is challenging.
- Don’t look at your DA score to grade your SEO results, but it should be considered a tool for your domain comparison.
- When measuring domain authority, Google penalty is not considered. Therefore, a website might have a high DA score when the site is subject to a penalty.
Know that DA is excellent at highlighting the competitive level of the website. In general, once you understand your website’s DA score, you will apply search engine optimization techniques to defeat the competition.
How to Calculate Domain Authority
The Domain Authority Score is determined as claimed by Moz, is using more than four signals including:
- The quality and relevance of the inbound links indicated to your website.
- The consistency of your website content and its quality.
- Overall SEO performance of the website
- Social signals like your domain’s popularity in social networks
There are just a few of these parameters that are evaluated when rating a website content for its DA ranking. To be aware of the DA score of your website you should use an online DA PA checker.
Checking your DA score often help you to receive updates on your current approach. Whether they are helpful or you need to change your strategy. So use can check DA PA with an online tool that is reliable and efficient and stay informed of your progress.
Steps to follow to grow domain authority
1. Authority Link Network
The authority-site or the community of such sides that bind to other authority sites is an authority-link network. If you really want to grow your DA from link building, then it would not help to only build or create links.
You would instead need to find and link to authority link networks in connection with your niche. This approach can also be extended as the “Root domains linking,” a key step for speeding up the domain authority of any site.
An official link website or a bunch of such websites which connect to other authority sites is an authorization link network.
Writing content to address such niche challenges will automatically attract the audience and authority link network. You could also write reviews of websites that are part of an authority link network or ask for a guest post. Eventually, it will allow you to achieve good quality and profitable links.
2. Poor Quality Bad Links
If high-quality links are good for your Domain Authority, bad links will do the exact opposite for your site’s DA.
You can also get a Google penalty which causes your site to get removed from the SERPs. Poor or bad quality links include the followings:
- Links from low authority sites
- Links in author profiles
- The links in the footers of guest sites
- Links contained in blogrolls
- Links in the blog comments
- The links contained in site or article directories
- Site-wide links
- If uses the same anchor text frequently;
You ought to figure out where they come from in order to eradicate these toxic links. You can find them easily through your Google Search Console and you have two options to get rid of them, the moment you have identified those poor quality links.
The first option is to contact the site that contains the links and ask the webmaster to delete them. You should then use the disavow feature on your Google Search Console if that doesn’t work.
While this will not delete the links, Google will be aware by you when assessing your website quality that you do not want them taken into account.
The other negative connections that have to be addressed are the broken links. You need to either fix or delete links in case you have broken links internally on your website.
When you have external links to sites on your website that do not exist anymore, you should redirect them to a new page instead of displaying the 404 error page to the audience.
3. Regularly Post Content
If you write blog posts regularly, your domain authority can steadily increase, and search engines rank such websites that are updated regularly. Regular updates also display the trustworthiness of the website to search engines.
To boost your technical SEO strategy, you should publish unique, relevant and informative content on your website.
It would also enhance the UX of your site. A significant consideration in determining the domain authority score is the UX on that site. In general, more traffic and conversion is attracted towards your site if you publish on a regular basis.
For the most part, if you post daily, you can get more visitors and/leads. If you fail to post fresh content, your domain authority will fluctuate.
The harder you make it to keep your readers or viewers updated, the more interesting they can find it when you do come up with something different.
You can see a disparity in your Domain Authority score if you don’t regularly update your blog. The uniqueness of your postings helps your followers connect with you on a personal level, and there will still be something new to follow.
4. Internal Links
The use of internal links is a significant but frequently neglected part of technical SEO. Internal links build a user-friendly network through your website and enhance UX. Moreover, they also enable search engines to improve your website ranking and indexing.
Internal connections are helpful to indicate the content audience want to read and thereby improve your site’s UX.
Appropriately done internal links also make it easy for users to find all the details they need, regardless of the time post has been published back or on which page of the site it’s posted.
Another valuable feature of internal connections is that they facilitate the user to remain on your website for longer, to maximize the analytical metrics on the number of pages viewed and the duration of the session while reducing the bounce rate, these factors ultimately contribute to increasing your site’s DA ranking on SERPs.
5. Social Media
Social media marketing is now a conventional business in the field of blogging. It is now being used by everyone from small businesses to marketing giant.
But the way you wanted things don’t always turn to be. You have to plan correctly and develop a strategy to market your content to achieve the optimal results.
The more content you share with your target audience, the more they interact with it, the more people they like it and are likely to share your content with others. You should also communicate with your fans in a constructive way through social media.
Social networking may have a powerful effect on your DA score, while interacting with customers, giving tips, and helping charitable causes. It also improves the identity of your company,
helps to gain more traffic, fosters more external links from quality sources, and lets you become aware of leading influencers in your niche.
6. Linkable Quality Content
The best way to gain natural inbound links for the posts is to write quality, in-depth, worthy, long-form, easily understandable and readable content, case studies, infographics and tutorials.
You’ll likely have gone through this sentence in the digital marketing world, “The King is the content and the Queen is the Backlink.”
Consistent, well-written content and quality links make your website more useful, profitable, and increase your DA score and ranking. It’s a good bet that creating visual content such as infographics is the most successful means of getting backlinks.
Infographics will produce 3 times more social media sharing than any other form of content. On infographic submitting websites you can also upload your created infographics that help to get authoritative backlinks to your website.
Wrapping Up
Now you know what DA or Domain Authority is and how you can grow it. At its best, it is a strong metric so utilize it accordingly.
The most critical thing to do is to provide good content of excellent quality, the rest is merely applying these tactics and making use of backlink analysis, making good use of your resources to grow your websites are all essential steps to improve your website domain authority.