We all understand that promotion is a way to reach a wider audience with our products or service. If done right, a good promotion will help you stand out from your competition and generate more returns on your business investments.
Below are 6 proven ways to run an effective promotion for your business. We hope they help you in the planning and successful execution of your next promotion.
6 Proven Ways To Promote Your Business Effectively.
Never underestimate the power of traditional marketing. Whenever people hear about a promotion, they automatically have their thoughts on online marketing because of its simplicity. What you might not know is that traditional promotion has its audience too. Studies have proven that traditional marketing helps to relate with customers personally because of its human interaction nature. Although online marketing helps to reach more people, traditional marketing converts more quickly. Below are some traditional marketing strategies you can engage in promoting your business:
- Organizing promotional events: With promotional events, you can outshine your competition. It is a far cry from the usual boring newspaper release. Set a budget and create a good plan for the success of the event. Don’t forget to use visuals that represent your business at the events too. Using eye-catching items like promotional cocktail table cloths, souvenirs, and others will help imprint the brand image into the guests’ minds.
- Ads in local newspapers and magazines: You can also feature your brand in local newspapers and magazines if your target audience reads them.
- Promotional items: The use of merchandise like t-shirts, pens, key holders, and others will help advertise your brand in places that they reach. Hand them out at strategic locations where you think your potential customers are likely to be.
- Print flyers: Print flyers and hand them out to people either directly or dispense them through other people. You can drop some off at popular spots like restaurants, coffee shops, and other local places all around. You can also post some flyers at locations where your potential customers may be.
Pay per click – (Google ads)
Google is not just a place where you get information. It is also an excellent tool for putting your business out there. What’s more, Google helps you to filter who your content reaches. As a result, you can target your ads to reach people who need your products or services quickly. Just as the name implies, the pay-per-click search ads require you to pay only when your people click on your CTA.
You can also advertise on Google for free. Therefore, choose to post high-quality content and use keywords that would allow your content to rank. That way, your business can appear when people search for words that are related to your business.
Email marketing promotion
Email marketing is an underrated way to help promote your business and increase your business ROI. While most people question the effectiveness of email marketing in this age, it still works like magic. Email marketing is a cost-effective way of building a relationship with every category in a sales funnel. You can reach your prospects, leads, and existing customers conveniently and directly with newsletters. It is a very effective way to promote your business as it costs little or nothing to use and allows you to convert faster.
This form of advertising entails radio and television to disperse videos and audio to a large audience. Broadcast Advertising is an effective way of promoting your business because of the level of trust it creates with the audience. Whenever people see adverts on the TV or hear adverts when they listen to the radio, they believe that they possess enough credibility to appear on a public station. In addition, broadcast advertising is affordable and very effective in promoting businesses.
Social media Marketing promotion
The use of social media to market products and services has proven to be very instrumental in promoting businesses. Like email marketing, it is cost-effective and allows you to interact with potential and existing customers. In addition, with social media platforms, you can efficiently perform competition analysis, track your statistics and draw out plans to improve your engagement and conversions.
Influencer marketing promotion
Employing influencer marketing helps to spread awareness about your content to the ideal people. In addition, these influencer marketers have the power to affect the purchasing choices of people because of their relationship with their audience, expertise, authority, or position. That means they are most likely to influence the audience’s purchasing decision more than you could.
However, note that you have to consider factors like the nature of your products, potential market, advertising objectives, budget, competition, media availability, and other deciding factors before choosing a means of advertisement. In addition, each medium has its unique ability. Choose whichever suits your purpose the most.