Currently, LinkedIn is one of the most effective Internet marketing mediums. It enables your staff to serve as brand ambassadors for your company and showcase your goods and services and allows you to engage with potential clients and employees. Your LinkedIn business page can, with a little work, help you hire new workers, create leads, complete sales, and enlighten prospects about your company and industry. It can also help you establish trust and brand identification.
Examining six essential components and some best practices can help you create a successful LinkedIn company profile.
What Is a LinkedIn Company Page?
A LinkedIn company page is a LinkedIn profile that a company, institution, or group can create. Users of LinkedIn can then view the company’s or organization’s corporate page.
To learn more about company brand, employment prospects, goods and services, as well as corporate culture, interested LinkedIn users can choose to follow or connect with that organization.
Increasing brand visibility and trust should be the primary objectives of your LinkedIn presence. Consider a LinkedIn corporate page as a hub your business can use to interact with potential clients, provide engaging content, and stay up to speed with pertinent news.
6 Essentials of a LinkedIn Company Page
For the most tremendous success, be sure to include these components and create them using the SEO best practices suggested in the section below.
1. Logo and tagline
LinkedIn claims business pages with logo photos receive six times as much traffic as those without. The logo may be seen on the profiles of your workers as well as when people search for your business. The size of your logo should be 400 by 400 pixels.
One of the first things a candidate or prospect will see on your company’s LinkedIn page is your tagline or headline. It’s similar to your company’s elevator pitch in that it sums up who you are, what you do, and why you do it in a single line.
2. SEO-friendly company description
Make sure your company profile has an About Us section that includes all the keywords pertinent to your particular sector and expertise, as well as contact information, since LinkedIn users may search for a firm by keyword. Your firm’s description can be up to 2,000 characters long, but the preview only displays roughly 350 of them, so be careful to start with the most crucial details.
Keep this part straightforward, avoid using a lot of industry jargon, and utilize your imagination when selecting keywords. This will assist in your discovery. Furthermore, remember that adding a location might increase its relevance to searchers.
3. Career page
Although career pages are subscription tools, they are essential if you utilize your LinkedIn company profile for recruitment.
Career pages are a terrific resource for recruiting talent on LinkedIn and can help you gain additional exposure to a professional audience. Using images, videos, and even user-generated material can give potential employees and clients a glimpse into your corporate culture.
Keep in mind that any pages on LinkedIn are an extension of your brand and can improve your search rankings.
4. Engaging content
With attractive, well-written material relevant to your LinkedIn audience’s professional interests and engaging components like polls and videos, you can generate interest, promote word-of-mouth, and offer insight. Your LinkedIn postings will keep your business at the forefront of your audience’s minds because they will appear not only on your company page but also in the news feed of everyone who follows it.
Get staff members to link your company page to their resumes, post about industry-related issues, current events, or thought leadership, share content with their networks, and share corporate news and updates. You can also share content your clients or prospects have created.
5. Company culture
You can exhibit your corporate culture on LinkedIn. The “Life” option on your company page’s left side is the greatest place to accomplish this. This gives visitors an inside peek into your business and a sense of what it’s like to work there or with it.
Some businesses decide to include incredible images of their complete workforce, along with information about their goal, beliefs, and advantages of working there. Mention a few of your key people and what they’ve done to draw attention to the great things your team has done.
6. Company updates
Information and conversation, not sales, are the focus of inbound marketing. Instead of promoting your products directly, you should use this space to share company updates and original materials. Use fresh updates to discuss business news, promote your most recent content, and build interaction. Provide helpful hints and references to relevant business resources.
Your LinkedIn company page can be a very beneficial tool for growing leads and sales, attracting new talent, developing your brand identity, and fostering customer trust in your company.
To maximize the potential of LinkedIn marketing, make sure to include these must-haves, keep your page updated, and follow best practices.