Branding is one of the most important aspects of expanding your business, but it can also be tough to figure out what branding strategies will work for you. This article will cover 6 branding strategies that are sure to inspire you and help make the process easier!
Create a logo that is memorable and unique
The logo may be the most important marketing tool you will ever use. It is the foundation of your company branding and it should be easy for an audience to remember and understand what you do at a glance.
Your logo needs to reflect the overall branding strategy in order to promote consistency throughout your business marketing activities. If they can’t, then change or add elements until you achieve that goal.
A good way to test if people would recognize the logo elsewhere is by placing it on different backgrounds in order to see if they would still be able to identify it.
In order for branding strategies to succeed, you need to consider all the possible outcomes and plan accordingly. In other words, don’t jump into things without thinking about what might happen if certain factors were changed or removed from the equation completely.
Make sure your brand has a clear message or purpose
The message of your brand is what you stand for as a company. No branding strategy is complete if you don’t know your purpose and how it fits into the market you serve. When establishing branding, think about what makes your brand different from others in the same space: what do they lack? What’s missing from their branding that yours can provide?
You have to establish the clear purpose of your business and convey it to anyone who might be interested in your services. It’s essential for you to ensure that your branding aligns with your business goals because you don’t want your clients to be confused. If they come to you and don’t get what you promised, it’s not likely that they are going to continue to do business with you.
Use colours in your branding that match the mood you want to convey
The colour palette you use in branding will play a huge part in how your business is perceived by people. For example, if you are an accountant it would be best to use tones of blue and grey as this conveys trustworthiness. However, if you are selling children’s toys these colours might not work so well with the brand’s image. In this case, something more vibrant like oranges or pinks might be better suited for branding for toy stores that want to convey happiness and joyfulness through their brand identity.
Of course, there are many other factors that go into branding such as logo design but using these colours can really help inspire future branding decisions! Colour has a strong impact on consumers and getting the right palette to reflect your services is a sure way to convince them they want to go with you.
Keep your branding consistent by using the same fonts, colours, and photos
Consistency in business branding is often seen as boring, but it’s actually a very important branding strategy.
When your branding is consistent with the same fonts, colours, and photos being used on all of your marketing materials then you are creating brand recognition for potential customers which will only improve sales. It also gives an impression that you are more established in business because you know exactly what works best for you!
To ensure this happens, make sure to use compatible software programs across both print media (business cards) and online platforms (website). This way everything looks professional together without clashing or looking out-of-place. You can even go one step further by designing similar layouts so there isn’t too much difference between each platform.
Here is a list of things that must stay consistent:
- Fonts
- Colours
- Photos
- Layout
- Tone
- Graphics
Social media platforms can affect your brand’s identity
Social media is a powerful branding tool that businesses should never neglect. It can have a positive or negative effect on your brand, depending on how you use it. In order to get the best from social media for branding purposes, you have to embrace modern strategies.
Use Instagram for illustrations and photos, and Facebook and Twitter for posts and updates. TikTok has become popular so use it to upload short videos. You can also YouTube for longer videos.
Keep it simple
Simplicity in marketing is all about branding and design that resonates with the targeted audience. Often brands put too much emphasis on their efforts. This not only causes them to be over complicated but also forces them to spend more money than they might have for a branding strategy.
Keeping branding simple is important when you want your strategy to actually work in inspiring people to use your service. Short and simple messages are the way to go nowadays.
A good branding strategy is something that makes a company grow which is why you have to consider making a memorable logo and synchronize the strategy with the purpose of your business. Make sure to use colours that are compatible with your model and that you’re consistent because it makes you look professional. Modern marketing also relies on publishing short and simple messages on social media which will get you a much wider audience!