Content optimization helps your content gain more authority, rank higher on search results, and attract more visitors.
It’s true that optimizing it purely for the sake of ranking better won’t yield the results you want.
A website that uses this type of optimization will sound boring to your readers or visitors, which will cause them to leave your website and never return.
Instead, applying creative optimization strategies can help you optimize while simultaneously engaging your readers deeply.
Continue reading if this sounds like something that might interest you. In this article, we’ll provide you with six creative ways to optimize your content.
Let’s get right to it.
What are the benefits of optimizing your content creatively?
Many reasons exist as to why you should optimize your content creatively. Listed below are some of the most relevant ones.
1. Make your visitors stay on your website longer
Visitors will spend more time on your website if your content looks visually appealing and is readable. As you may already know, the more time your visitors spend on your website, the more authority it gains and the better its rank and visibility.
2. Improve engagement rate
As long as your content engages the user visually and functionally, they’ll likely finish the text and complete your business goal. Alternatively, they may engage in another manner, such as liking, sharing, or commenting. This will increase your visibility on search engines and improve your ranking.
3. Increase brand awareness
Those who find appealing content are more likely to share it on their favorite social media channels. As a result, your brand will gain more popularity and receive free advertising, indirectly improving your brand awareness.
4. Increase in sales
As a result of the previous advantages, which include an increase in traffic and engagement, you will also see an increase in sales. In fact, as your website’s authority increases and it ranks higher in search engine results, users will find it more easily and be more confident about doing business with you.
How to optimize your content creatively: 6 best ways
There are many ways to optimize your content for search engines. These are not only in relation to keyword implementation and density. There are also creative ways to do it which will provide even better results.
Let’s look at six of the most relevant and effective ones.
1. Optimize your video and audio content by converting your mp4 to text
Search engines can’t watch videos or listen to audio, as you may already know. As a result, they are not able to determine the context of the content and index it accordingly.
Transcribing the video or audio file is one of the most effective ways to overcome such obstacles. By doing so, as well as generating visually appealing dynamic content for users, you’ll also provide text that search engines can understand.
What’s more, transcribing your audio or video files will make your content more accessible. For instance, you could translate your content so that people speaking different languages can access and understand it, as reading is much easier than listening. You could also allow people with visual or hearing impairments to access and understand your content.
It can be quite time-consuming and tedious to transcribe all the content, especially when they are quite lengthy.
The good news is that there are some online tools available that automatically convert mp4 to text, saving you the effort and time of doing it manually.
2. Use infographics to visualize data or information in an easily digestible manner
Another creative way to optimize your content is to make turn it into visual content. An infographic is considered to be the most effective of the options available.
Infographics are visual representations of data, information, or knowledge that convey information rapidly and concisely in a visually appealing manner. The use of infographics is particularly beneficial when it comes to explaining complex ideas or creating long-form content.
According to statistics, infographics can increase website traffic by as much as 12%.
Infographics can help you with your purpose of attracting more traffic since optimization is not solely based on content, but also on images. Users can find your website by searching for images on Google.
In addition, statistics show that infographics are liked and shared on social media more than anything else.
Be sure to accompany your infographic with written text in order to ensure proper optimization.
3. Write for your readers, not just search engines
Although you may be tempted to optimize your content by adding as many keywords as possible, this is not the right strategy to help your website rank higher on search engines.
Moreover, keyword stuffing will actually have the opposite effect and lower your website’s ranking.
The content you create should instead be optimized for visitors and readers. By applying copywriting principles and engaging your readers throughout the content, you’ll encourage them to go back to your site more often and spend more time there.
In order to achieve this, you can apply some content strategies, like storytelling, which involves telling a story in an interesting way in order to convey information.
4. Put together a roundup post
A roundup post or content is definitely among the creative content optimization tactics worth mentioning.
Essentially, roundup posts are just posts that aggregate content or opinions from experts in your niche.
The following are some key advantages of creating roundup posts:
- By networking with other bloggers and authors, you can build relationships.
- Quoted people are more likely to share your article with their followers.
- You position yourself as an expert in your field.
- It saves you time and effort by leveraging other people’s content.
At this point, you might wonder how roundup posts can improve your SEO. Citing other experts, websites, or blogs within your blog, for example, will make those ones more likely to promote your content because they can promote their own site and position themselves as an authority.
This is why roundup posts often attract a lot of traffic, and they often attract a lot of links as well. It is also possible that the author will link to your blog post and help spread the word if you provide excellent advice.
5. Profit from the use of social media
You can also leverage social media to boost your brand’s exposure, drive traffic, and become more relevant on the search engine results page.
By creating and posting engaging content on social media with a link redirecting to your content page or website, you will most certainly boost your website traffic as well as your authority.
You can use the following tips to make your social media content more SEO-friendly:
- Include links to your website or pages. A social media website should act as a bridge to connect your target audience with your website. Thus, whenever you create content for social media, make sure to include a link that redirects to it.
- Make proper use of hashtags and mentions. You must use hashtags and mentions correctly if you want your social media posts to get more exposure and your website to get more visitors. A lot depends on what social media platform you share on. Each social network has its own algorithm that determines the popularity and exposure of a post. Thus, make sure you understand the various algorithms before you start posting.
- Partner with others. Collaborating with influencers or other experts within your niche can certainly boost your exposure, as they generally have large followings and will be willing to share your content. Therefore, create partnerships for win-win results.
6. Demonstrate your vision with screenshots
With screenshots, you can give your readers a visual representation of what you’re trying to convey through your text. In addition, screenshots can make certain processes easier for users, thereby facilitating their work.
Additionally, screenshots break up the text nicely, which makes it easier to read. Plus, adding images and screenshots to the content can help readers retain information, especially when reading long-form, informational content.
By optimizing screenshots as you would any other type of image, your content will also rank better for your keywords. Search engines and users both benefit from the process, as you can imagine.
Wrapping up
Content optimization is essential if you want to get more visibility and rank higher in search engine results.
It should not, however, be only limited to that. If you want your content to be successful, it needs to engage and appeal to the people you intend to reach, so that readers or visitors are drawn to it.