Marketing a Software as a Service (SaaS) is very tricky and getting your first batch of customers can be a nerve-wracking process. If you don’t spend a little money marketing your brand, then your efforts to grow your SaaS can easily fall flat. Here are some marketing tips for Saas startups to get more customers:
1. Share your statistics
Salesforce had a very clever landing page where they displayed statistics that show what impact their software had to customers’ businesses. It’s like proving that your software works. They had stats which showed customers that if they adopted Salesforce as their CRM they would experience 56% faster deployment, 34% increase in customer satisfaction, 32% increase in lead conversion among others. These are eye-catching stats for people looking for a CRM platform for their business. If your business can adopt this, then your stats could be powerful material for your audience’s word-of-mouth marketing.
2. Publish Customer Testimonials
Customers like to see and read testimonials before they try something out. If you have carried out a few transactions that went well, then your satisfied customers won’t mind testifying to the fact that your product or service is good. These testimonials will convince potential customers to try out what you’re offering when they stumble upon your website.
3. Run contests
People like contests and that is why companies that carry out contests thrive. Competition excites people and boosts engagement with brands. If your customers need something and you know they need it, then you can make them compete to get it. Contests also get shared a lot by people who see them. For these reasons, hosting contests can help you boost your leads.
There is no better way to meet customers and industry influencers than holding meetups where the mood is relaxed and not too official. Meetups work really well, especially on Fridays and weekends. Host a meetup and invite lots of people, have food and beverages available for free and also post to meetup.com to get more views. Meetups are opportunities to connect with influential people in your industry and initiate a relationship with them. Likewise, meeting potential clients face-to-face might be just what you need to close a sale.
Writing informative articles about your startup or the industry you operate in can get you quite a huge amount of traction. The good thing about blogging is that it doesn’t have limitations. Quality articles get linked to by other websites a lot. They are also shared widely. Quality blog posts will bring people to your site and these people could eventually check out your company’s products and services.