To make your startup’s Linkedin¬† tips for startups profile attractive to users, you have to publish good content regularly. But, is that enough? And what should high-quality and professional startups on Linkedin look like?

High-Quality Network

Before you really get start, you should build a high-quality network. Network with industry experts, partner companies, and other companies to which your content fits thematically.

Bloggers, journalists, and interested people also add value to your network. Because the more people who follow you who do not correspond to your target group, the more wastage you have.

With a network that is genuinely interest in your contributions. You can also enter into a much better dialogue. A productive exchange can occur here, which means that your content can also be shared more often.

Optimized Posts with Added Value

The more you know about your network, the better you can tailor your posts to interests. Because the LinkedIn algorithm evaluates and ranks the posts primarily according to their relevance for the users.

As Stefano Pisoni, a growth marketing expert and consultant, explains that attending a LinkedIn course could dramatically help with getting results faster.

And for this, the platform specific interests in his profile. Therefore, you should always keep in mind: Every contribution must have added value for the user and gear to their demand.

Rich Media

So that your post viewed and clicked big your company is – try to motivate your employees to network with your company profile. You can act as multipliers and brand ambassadors. If they also react to your contributions, this strengthens trust and can promote discussions. If your employees also share the company contributions, these will, in turn, displayed to a larger audience.

On LinkedIn, your employees can indicate you and your company as an employer and their respective company position. In this way, your company page gets a link on the respective user pages and perhaps encourages friends or acquaintances of your employees to come to your page.

Bonus: LinkedIn Groups Just as you can set up groups on Facebook, you can also do this on LinkedIn. In which interested parties and specialists can exchange ideas, this group can be easily integrated on your company website. But you can also join an existing group as a company. LinkedIn even shows you suitable groups, in which you can share your expertise with other users. Use this opportunity to perceived as an active, agile, and modern company and as an industry expert.”>, you should also make it appealing. It is well known that images and videos work much better than mere text contributions.

So make sure that your posts are not only prepared with boring stock images but with attractive images that arouse interest and let the user “stop” while looking through the news feed. Videos or moving images, in particular, attract attention and let your followers stay longer on your post.

So, try to create high-quality video material. There are some software and apps that you can use to make your posts more attractive in general.

Regular Content

Activity on the profile is essential, which is why you should post content regularly. There is no formula here for the perfect frequency.

If you publish too little, your profile can literally “gather dust,” and hardly anyone will react to your posts. The other way around, however, you shouldn’t overdo it and fill your network with news and contributions.

But once a day, you can post something to have new and fresh content on your profile.

Employees As Multipliers

No matter how big your company is – try to motivate your employees to network with your company profile. You can act as multipliers and brand ambassadors.

If they also react to your contributions, this strengthens trust and can promote discussions. If your employees also share the company contributions, these will, in turn, be display to a larger audience.

On LinkedIn, your employees can indicate you and your company as an employer and their respective company position. In this way, your company page gets a link on the respective user pages and perhaps encourages friends or acquaintances of your employees to come to your page.

Bonus: LinkedIn Groups

Just as you can set up groups on Facebook, you can also do this on LinkedIn. In which interested parties and specialists can exchange ideas, this group can be easily integrated on your company website.

But you can also join an existing group as a company. LinkedIn even shows you suitable groups, in which you can share your expertise with other users. Use this opportunity to be perceive as an active, agile, and modern company and as an industry expert.