It’s an exciting time when you’re brainstorming business domain names. The decision to start an online business comes easily. But how do you pick the ideal name for it and make sure it’s one that will remain with users and help you grow?
A domain name strategy should not be taken lightly. Search engine optimization (SEO) and paid advertising can all benefit from the name you choose for the website. Having a website hosted on a domain name that restricts its capacity to be found online and off is the last thing you need.
So if you’re confused like many others about .net domain registration or wonder why a domain name is important, this is the article for you.
Why Is It Important?
It’s all in the name, as it establishes your firm as an authority on the internet and puts you in direct competition with the biggest rivals. It sends the message that you mean business and gives the impression that you are a forward-thinking organization with an online presence that is easy to use. This strategy is used to encourage visitors to come to the website, learn more about what you do, and make purchases.
There’s a big difference between a dynamic online presence and being lost in cyberspace, and the right name can help you get there.
Using an internet service provider (ISP) to publish the website could result in a web address like ISP.com/MakeYourOwnSandwich, rather than MakeYourOwnSandwich.com. Do you see the distinction? You’ll attract both those who make their sandwiches and people who might want to consider buying from you.
#1. Picking the Right Name
Have multiple options on the table and get honest feedback on your ideas from real people. Furthermore, go on to Google for similar names that might cause conflict or confusion. For instance, if you own a gas company and call it passmoregas.com, it is bound to get a few chuckles but no clicks.
Instead, consider the following:
- The name should give an accurate reflection of the products or services. Choose a name that includes industry keywords and clarifies the business.
- Avoid using digits, hyphens, or other confusing names. Long names are difficult for consumers to remember.
- People desire simple things; therefore, avoid jargon. People may have trouble discovering the site if the name is misspelled.
- If the desired brand name is too similar to someone else’s, consumers may confuse the two, and the other company may grab the brand name as a defensive strategy, especially if it’s trademarked.
#2. Keep It Catchy and Relevant
Ideally, you should be able to find options online. The addition of digits or hyphens to the address makes it more difficult to recall and increases the likelihood of the name being misspelled. Try to keep it short and simple and avoid excessive wording.
It is easier to remember a short name than a long one. Limit the address to 15 characters or fewer.
#3. Use the Right Keywords
You can boost your search engine optimization through the inclusion of keywords. You need to select keywords that are relevant to the business and that the potential clients are likely to use when searching for the website.
There are several places where we can find keywords.
Google AdWords Keyword Planner, for example, can be used to conduct keyword research. This tool will help you ballpark how many people use certain keywords and which ones will lead to your site.
#4. Register the Name
This process has two parts:
- Business registration
Registration, as long as you adhere to the company’s structure’s guidelines and double-check trademarks, should be fine. As long as you apply with the US Patent and Trademark Office, you can trademark the business name as well.
Regarding domains, get as many suitable business domain names as you can as soon as you decide on a business name. Domain registrars are available to consumers with multiple options. A .com domain with the company name may be all you need.
Keep in mind that there are more options, and sometimes it’s worth finding a more specific domain like .org for an organization.
#5. Find a Reliable Web Host
Once you’ve acquired a domain name, the next step is to find a host. This is a service that makes it possible for people to see the website online.
A company can begin developing its website as soon as it has registered with a reputable web host.
So, what’s the significance of a name, really? Well, it has more significance than you might assume.
The company name is the first piece of information that potential customers hear from you. It is the first impression customers get about your business. Make it good with the aforementioned steps, and the sales will flow your way.