Every brand tries to use new marketing options to attract a larger audience. In that context, SMS marketing shouldn’t be overlooked. SMS marketing has so much potential because it’s simple to target customers and can help you reach them more directly than other marketing methods.

With this type of marketing, you can achieve better customer engagement and create reliable and cost-effective marketing campaigns. This is the quickest and most efficient way to interact with your customers.

Now, starting with SMS marketing and growing your SMS list can be challenging, especially if you haven’t considered including it in your marketing strategy before. So, for best results, you might want to consider integrating an SMS pop-up that comes with tap-to-text opt-ins on your website. With just one click on the pop-up, your visitors will be able to send you a pre-filled message and subscribe to your SMS list.

If you are still not convinced, in this article, we highlight four reasons why SMS is the best marketing tool of the future.

Fast delivery

With the help of an SMS API such as Plivo, SMS delivery is relatively quick and efficient, taking only seconds to reach a large audience. It’s unusual to get such a quick and personalized message to an audience at that speed. One of the primary reasons why businesses are adopting an SMS marketing strategy is the speed with which messages are delivered.

It takes about 15 minutes for a mass SMS campaign to reach all potential customers. Although an email campaign can also be delivered quickly, consumers are more likely to read a short message than a longer one. It requires far less planning than traditional forms of advertising and can be far more effective.

It improves interaction with your audience

Our mobile devices are the most important marketing platforms. If you own a business, the best way to reach out to your customers is through their mobile devices. Receiving a text message is simply more personal than receiving other types of notifications. When you hold your phone and receive a message, you expect it to be from someone you know or someone close to you. Emails and other forms of notification do not fall into this category.

Most of us simply mark many of our emails as read without actually reading them because they are usually promotions, coupons, or other information that we don’t have time to read. With SMS marketing you will build a list of potential customers and you will be able to send them the newest information regarding your brand. With this approach, you will make potential customers more likely to engage. Additionally, you will be able to build better client experiences and help your brand get a substantial number of customers, which is key when promoting a business.

4 Reasons Why SMS Is the Marketing Tool of the Future

You can send personalized messages

Everyone has experienced receiving a generic message that could have been sent to anyone. You quickly begin to feel like just another number. Mobile phones are personal devices, so people frequently respond with greater personal immediacy. You can improve this even more by sending it as a personalized message to each individual.

Sending personalized messages will instantly make your recipient feel important by addressing them by name and including specific details. Take a few extra minutes the next time you sit down to write an SMS to personalize it for your reader.

This is where segmenting your list can help you craft the right message. Consider using software that allows for this segmentation.

It is an affordable marketing strategy

No other marketing method offers such low-cost results, especially when compared to traditional marketing methods like TV, radio, or print media. An SMS marketing strategy is extremely cost-effective and perfect for small businesses with limited resources. It’s a low-cost way to raise brand awareness, share brand news, and send general alerts or personalized updates to your customers.

When purchased in bulk, many businesses can receive significant discounts on outgoing messages, lowering their cost-per-message to nearly zero. Whether you run a large corporation, a small business, or a startup, you can almost certainly afford at least a small SMS campaign. The best part is that you’ll get a great return on your investment.

4 Reasons Why SMS Is the Marketing Tool of the Future

Final thoughts

If you want to increase the number of your followers, SMS marketing is a great option. You’ll get your customers to engage with your services and products in a short period of time. The data you collect will be reliable, and you’ll know what needs to be changed if the results begin to raise red flags. Approach it with caution and take the time to educate yourself on how to use it in the best way possible.