Search engine optimization (SEO) can be achieved in several ways. search engine optimization helps increase brand awareness and boost traffic. This can help a business more sales and greater success. To achieve the best results and reach, there are three types of SEO. Each of the three types of SEO will offer optimal benefits when done effectively. We will cover the basics today as well as how to excel at them.
On-page SEO
On-page SEO refers to making physical changes to the content of the website. It involves anything that increases the quality of content and boosts the search engine ranking.
To excel at on-page SEO, these activities need to be mastered and maintained:
Keyword research: keywords will help your business to be ranked high on search engine results pages (SERPs) when a customer searches for specific terms. For instance, if you are a cleaning business that offers deep cleaning, you should use the term ‘deep cleaning’ as a keyword so that customers can find you.
Keyword research consists of finding and educating yourself on the trendy keywords. These will ensure that you do not get lost in the sea of similar businesses and will increase your ranking. A good free tool that will help most businesses to do this is trends by Google.
Content optimization: another way to boost your on-page SEO is by optimizing your content. You need to share regular quality content. Instead of pushing content that lacks quality, ensure to take your time with it and make it engaging. Content is king and high-quality content will perform much better. For example, if you are trying to promote a local SEO business, optimize content for local search. Use location-based keywords such as “Minnesota SEO services” in titles, headlines, and text.
HTML tags: these are tags that categorize text. Many websites will use headers to indicate sections. Thus, if a header relates to something a customer is searching for, your page will be shown as it will further up the hierarchy. If you don’t use headers, you should. They are great for search engine optimization purposes and can act like keywords.
Off-page SEO
In contrast, off-page SEO is everything involved that is off-screen. Off-page search engine optimization involves local search engine maintenance and linking.
Backlinks are the most effective aspect of off-page SEO. Backlinks are links that exist on other websites, which link back to your website. The more backlinks you have, the most trusted your site will be by search engines and customers.
To master off-page SEO, guest posting is a great option. It allows you to write and share your links on other sites and they can do the same in return. You can use national SEO services to help with backlinking if you are new to it.
Technical SEO
Technical SEO involves more behind-the-scenes aspects of your website such as speed, security, device friendliness, and structure.
Regular audits will help you verify how well your website is working and what areas need adjustment or maintenance. If your site can maintain a good speed, offer customer security, and be available on all devices, then you will have a greater chance of increasing your traffic and search engine optimization. This will fully optimize your site for greater success. It is best to master all three to get the best results.