Twitter is the third largest social network after Facebook and Instagram with 192 million daily active users worldwide. This stems from the importance of Twitter to small businesses and startups around the world. Growing a large social media base is difficult on Twitter if you don’t strategize well, and use the right tools. That’s why we have compiled a good number of Twitter tools that will help you hack the growth of your company’s page on the platform:
This is one of the most prominent Twitter growth hacking tools being used by small businesses today. When people want to access your blog, for example, all they have to do is post a tweet sharing the post or page, and they have the access. This tweet goes out to their followers bearing your Twitter handle and a link to your post or website. What a way to kill two birds with one stone! In fact, in this case, three birds.
First, you get your posts or website shared out to as many people as the users who visit your website. This improves the traffic which comes from the clicks on the link that went out with the tweet.
Second, these tweets go out with your Twitter handle mentioned. More people get to see your Twitter handle, some will come over to check out your Twitter profile and others will even follow you.
Third, you eliminate something that would have sent more people away from your website: money. By not asking for money, you get more people to access the information, improve your website traffic and get you more followers. Money is sweet, but for what price? Sometimes in a startup, getting a lot of PR supersedes earning money.
This is a convenient way of sharing your content on Twitter. Include the “Click to Tweet” functionality in the power statements of your content. As people share this powerful quotes, you get more traffic. Even better, the tweets go out with your Twitter handle attached, ending up with more followers.
3. Hello Bar
The hello bar is a sticky bar that you can put on your website either at the top or bottom while showcasing your social media accounts. Your website’s visitors can therefore click any displayed social media network to go to your profile and follow you.
Hootsuite and Buffer both do the same thing: scheduling of posts to your social media networks including Twitter, Facebook, Instagram and Google Plus. Both tools assist you to stay in touch with your Twitter followers.
By sharing content through such scheduling tools, you stay in constant communication with your Twitter followers making them remember you as much as they see you on their timelines.
The informative, interesting and actionable content shared generates more followers.
It’s the most sophisticated influencer search engine out there. Using this tool to grow your company can go a long way. It basically provides you with all information you need on the influencers in your niche or category so that you can know whom to reach out to or target.
This web application has a lot of features but what I found most exciting is the ability to search for people to follow based on their Twitter bios. By finding people who are relevant to you, it reduces the number of search results from millions to a few hundreds or thousands who you can relate to. People in your niche have a higher probability of following you than those who aren’t.
Another powerful feature is the application’s ability to tell you when the best time to tweet is. This is when your followers are online. It eliminates a common problem where you could post your tweet but it disappears in the crowd unseen.
You can also follow and unfollow people as well as get your Twitter profile’s analytics.
7. Social Rank
Social Rank’s most important features are the ability to manage both your Twitter and Instagram followers as a team and Market Intel which enables you to compare your competitor’s followers. If you are a team managing one account, you can create different logins and email addresses for each member of your team. They will all have the ability to log into the account to organize, sort and filter the account’s followers.
With Market Intel, you can compare your followers to your competitor’s, build influencer lists and target filtered Twitter handles for your promoted campaigns.
BrandMentions Social Media Tracker is a tool that allows you to monitor your brand and competitors on social media to help you identify ways to improve your marketing campaigns. With this tool, you can monitor a brand’s conversations, and listen in to what people are saying about various brands on social media. Works for Facebook, Instagram, Twitter and more.
Twitonomy is basically an aggressive analytics tool giving you almost all the data needed to track the progress of your account. Some its features include the ability to track clicks on the links in your tweets, get visualized and detailed analytics on anyone’s tweets, retweets, replies, mentions and hashtags, browse, search, filter and get insights on the people you follow and those who follow you among other interesting features.
This is another analytics tool that provides detailed information on the best time to tweet, your top hashtags and URLs, your biggest content amplifiers (influencers interested in what you post), and insightful metrics on both organic and earned conversations.
This web application enables you to track people that are talking about you on Twitter. Be it your CEO, your products, your team, if someone on Twitter is talking about them Mention will let you know. You will also be able to reply or get into such conversations as soon as they happen.
This does the same thing as the previous tool (Mention) and goes the extra mile by telling you when your hashtags and keywords are also mentioned.
This tool helps to enhance, integrate and automate your tweets by automatically auto-hashtagging your posts, instantly providing you with beautiful images to go with the tweet and even adding a customized Call-to-Action on the links you share. You also get the feature to schedule your posts to go out at your required time-frames.
You can gather more intelligence on the hashtags that reach your audience better. For example, if you use #leanstartup a lot, this tool provides you with 10 more hashtags that are related to your main hashtag to help you grow your audience further.
Commun.it’s most important features include prioritizing of social tasks, identifying valuable members in your follower base, free Twitter analytics, social insights on campaigns and managing of Twitter lists.
Twitter is a powerhouse of a platform, and it has proven to be an essential tool for brands that want to establish an active social media presence. With these tools, you can make the most of Twitter and propel your brand to new heights.
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