According to social media stats from companies like StatCounter and Shareaholic, Facebook generates more website traffic than any other social media network. This concrete evidence of Facebook’s impact on traffic makes it crucial for new businesses to invest time, money, and resources into improving their Facebook presence. Facebook has proven effective for many startups, but generating buzz around a new business can be challenging. To address this, we have compiled 10 strategies to help you promote your startup on Facebook and attract attention to your Facebook profile.
1) Facebook Groups
Facebook Groups play a vital role on the platform, boasting millions of users. With 700 million people actively using Facebook Groups, it’s a prime opportunity for startups to establish relevance. You can discover and join groups within your niche or related to your industry. Begin by joining these groups, introducing yourself and your company, and gradually contribute valuable posts. Active participation in these groups will earn you more followers for your startup.
2) Invite Friends to Like and Share your Page
When launching your startup, it’s likely that you have more followers on your personal Facebook profile than on your business page. Share your page with your friends and ask them to like it. Consider offering incentives to encourage them to join your community. To go the extra mile, send a concise inbox message to your friends personally requesting their support.
3) Paid Advertising
While organic reach on Facebook used to be effective, it has significantly diminished over time. Now, gaining followers and generating conversations on your Facebook page requires paid advertising. Facebook’s immense success, currently valued at $967.94 billion, is largely due to the revenue generated from advertising. Therefore, if you genuinely want to attract attention to your page, allocating a budget for paid advertising is essential.
4) Sharing Buttons
Incorporate sharing buttons on your website to make it easier for visitors to share your startup with their friends on Facebook. This can help your content go viral and attract valuable attention to your business.
5) Facebook Like box
Facebook provides a feature called the Like Box, which allows you to showcase it on your website. You can copy the code and place it in your blog’s sidebar or footer on your homepage. The Like Box displays photos of people who have liked your page, the total number of likes, and a like button. This feature helps convert website visitors into Facebook fans and generates interest among their friends.
6) Link Facebook your Profile to your Facebook Page
Sometimes entrepreneurs are more well-known than their companies. If you have built a recognizable personal brand, linking your Facebook profile to your company’s page can greatly benefit your business. Update your work information on your Facebook profile, linking it to your company’s page. This way, when people visit your profile, they can easily access your company’s page and learn more about your work.
7) Page Branding
Branding goes beyond color schemes. When visitors land on your Facebook page, they should quickly understand what your startup offers. Keep your description in the “About” section short and precise. Good branding simplifies the message and ensures your cover photo represents your company’s purpose. Having a professional logo as your profile picture is essential. These elements create a sense of professionalism and credibility, making your brand more recognizable and shareable.
8) Consistent posting schedule
Consistency is key to Facebook success. Develop a posting schedule that works for your audience, whether it’s twice a day at specific times or a different frequency. Regularly posting quality content keeps your brand at the forefront of your followers’ minds. By establishing a memorable brand image, your followers are more likely to recommend your solution to others when the need arises.
9) Quality time off Facebook
To create buzz for your startup on Facebook, sometimes it’s necessary to spend less time posting and more time building quality connections outside the platform. Attend webinars, startup events, and interviews, engaging in personal conversations with people you meet. During these interactions, share information about your company and where you’re headed. Once you’ve established a personal connection, it becomes easier to request, “Please check out my company’s Facebook page and like it for updates.” Since you’ve already built a relationship, these individuals are more likely to support your page.
10) Blog, blog, and blog some more
When visitors come to your company’s page, they often look for shareable content. A blog on your website is an excellent way to drive traffic and encourage Facebook shares. The more shares you receive, the more traction and traffic you’ll gain on the platform. Additionally, with a Facebook Like box already integrated into your site, you can generate more Facebook Likes for your company. Maintain visibility by creating high-quality blog posts two or three times a week.
Establishing an active presence on Facebook doesn’t have to be complex. By implementing the above tips, you’ll be able to capture audiences and generate engagement in no time.
Do you need help increasing online visibility for your brand?
Pressfarm can help you do this with a team of PR specialists, expert writers, and certified designers. With a professional press release, compelling guest posts, and an eye-catching media kit, you can make a significant impact. Pressfarm can also help you distribute your content to the right media outlets and startup directories, ensuring your brand ranks well in relevant search results. With custom media lists and access to over 1 million journalists, you can effectively share your brand story. Choose one of Pressfarm’s affordable packages to generate the publicity your brand deserves.