Social media stats from companies like StatCounter and Shareaholic have shown that for startup Facebook generates more traffic to websites than any other social media network. With such concrete evidence of the effects of Facebook on traffic, it would be foolish for a company that is starting out in business to not invest some value in terms of time, money and resources towards improving their Facebook presence. For startups too, Facebook has worked for many and it is obviously challenging to really generate some buzz around your new business. It’s for that same reason that we have come up with 10 ways to help you do that for your startup. The following strategies will help you drive some Facebook attention towards your new business:
Facebook Groups is a very integral part of Facebook because it has millions of users. According to Facebook, there are now 700 million people using Facebook Groups. That is more than half of the social media network’s 1.15 billion users. In fact, groups on the platform are so integral to the extent Facebook created a separate app just for that and you can download it from the various app stores. Facebook Groups is an app created to enable people to interact with their groups and members as well as find new ones to join. For startups, this presents a very good opportunity to be relevant on Facebook. Discover and join groups from your niche or even ones that are related. Join these groups and introduce yourself and your company, share the page with the groups and go as far as providing quality posts in the groups over time. Slowly but surely, the more you participate sensibly in these groups the more followers you will earn for your startup.
Invite Friends to like and share your page
Some of us have more Facebook friends and followers than anything else. At the time of launching your startup, it is pretty obvious that you have more followers on your personal profile than on your page. Share your page with your friends, ask them to like the page and probably provide an incentive or a good reason stating what they will benefit by joining your bandwagon. Some of your friends may need some persuading if you really are willing to go the extra mile do send them a short and precise inbox message to ask them to like your page.
When Facebook first started out almost a decade ago and probably up-to around 2011, the organic aspect was very sound. Years later, the organic aspect is almost dead and there is no way possible to actually gain followers or generate conversations on your Facebook page without paying for it. Facebook’s rise into a huge company now approximately worth $200 billion according to CNN Money has largely been attributed to the funds they generate from advertising. Which means, if you are really serious about getting some attention on your page, you will have to spend some dollar.
Have sharing buttons on your website so that if somebody visits and likes your startup idea and where you guys are headed, it’s easier to share your website with their friends on Facebook. This has the ability to go viral or just getting some attention overall which is good for business.
Facebook Like box
Facebook has made it possible for you to have a Like Box on your page. You could copy the code and place it on your blog sidebar or even on the footer in your home page. The Like box shows photos of people that like your page (optional), the number of Likes that your page has got and also displays a like button so that by clicking on that button you automatically like the page. It is an incredible feature at converting your website visitors to your Facebook fans and generating some interest from their friends as well.
Link Facebook Profile to Facebook Page
We have seen entrepreneurs who are known more than their companies are. We have also seen entrepreneurs who go out to personally generate some attention for their startups and Mark Cuban is a good example. For people like this, they get more visits to their personal Facebook profiles than they do on their business page because people know them more than they do their company. For such startup owners, linking your Facebook profile to your company’s page will go along way in getting some attention for your company. Simply go to your Facebook profile and click on ‘Update info’, on the ‘About’ section under ‘Work and Education’, update your info to show where you ‘work’. Once you begin typing the name of your company the page will suffice and you link it. That way, when people visit your profile they can just go directly to your page to check out where you work and that’s good for your startup.
Branding is not just about colour. If you have a Facebook page for your business it is important that in the shortest time possible, once I visit it, I should be able to tell what you do. Your description on the about section should be as short and as precise as possible. Good branding involves driving the point home by Keeping It Simple Stupid [KISS]. Also, make sure that your cover photo represents what your company does. Having a nice logo for your profile picture should be good to go. Once this is done, when people like your page they will feel that there is some professionalism and credibility to it. It will be easier for them to share your content when it appears on their timeline.
Consistent posting schedule
If you post consistently and on a certain schedule, Facebook for you will be profitable. It doesn’t have to be every minute of the day, maybe twice a day at particular times. Your fans will love it if they constantly see you on their timeline with quality information and they will grow to know you. If you see something every day, it will be easier to remember it and when a situation comes up, it’s the fast solution you could recommend to people.
Quality time off Facebook
Sometimes the best way to create buzz around your startup on Facebook is to spend less time posting on Facebook and more time creating quality connections out of Facebook. Attending webinars, startup events, and interviews outside Facebook will lead to more personal conversations with the people you meet there. While you talk to all these people, tell them about your company and where you are heading. After talking with them and knowing them as well it will be easier to throw in a “please check out my company’s Facebook page and like it for updates” request. These people will go ahead and like your page because you have created a personal connection with them.
Blog, blog and blog some more.
When people visit your company’s page, they probably will want to find something to share and unless your idea is really rock-solid, they won’t just share the homepage. Creating a blog for your company’s website is a good way to drive traffic to your site, and get Facebook shares for your content. The more Facebook shares you get, the more you gain traction on the platform, the more traffic comes to your site and with a Facebook Like box already installed on your site, the more Facebook Likes for your company. It is a self-sustaining strategy but you have to work smart and run the show with nice pieces of content on your blog every twice or thrice a week to be steady.