In today’s digital age, public relations (PR) has evolved to encompass the digital landscape. It now allows brands to connect with their audience in more creative and engaging ways. Online PR campaigns have become increasingly popular, leveraging the power of social media, online influencers, and viral content. In this article, we will explore some digital PR examples – including some of our favorite campaigns.

1) Spotify’s “Wrapped” campaign

Spotify’s “Wrapped” campaign is a yearly campaign that Spotify runs to promote user engagement and personalization. It centers around the idea of celebrating the year in music as Spotify sums up the past year’s listening habits and wraps it up into a neat package.

Additionally, Spotify shows users what genre, artist, and songs they spent the most time listening to during the year. This type of campaign can allow companies to leverage storytelling and data-driven marketing. For instance, you can use this type of campaign to generate buzz and engagement around your product or promote your music. Not to mention, you can create a personalized experience for your customers.

Furthermore, you can use the data from the campaign to identify user trends, which can be used to improve your product and services. By leveraging the “Wrapped” campaign, your business can make the most out of its customer data and create highly personalized and engaging experiences for its users.

2) Oreo’s Super Bowl Blackout Tweet

Oreo’s Super Bowl Blackout Tweet was an incredibly clever and successful marketing strategy that leveraged an unexpected moment that stopped the show. During a power outage at the big game, Oreo was quick to capitalize on the trending topic and created a tweet featuring an Oreo cookie with the caption, “Power out? No problem.” This tweet went viral, signaling a successful attempt to capitalize on a moment that may have been otherwise forgotten.

The key to Oreo’s success was its ability to leverage an unexpected event. By using humor and creatively showing their quick thinking, they were able to make the most of what would have been an otherwise forgettable moment.

Similarly, you can learn from Oreo’s example by paying attention to trends and capitalizing on unexpected events. It is important to be able to respond quickly and creatively to unexpected moments to take advantage of peaks in attention. By doing this, you can create an emotional connection with your consumers and potentially increase sales or brand engagement.

For example, your business could create a creative hashtag or post related to a news event that its target audience is interested in. By doing this, you can join the conversation and create a strong emotional connection with your consumers in a timely and creative manner.

3) Wendy’s Twitter roasts

Wendy’s Twitter roasts have become so iconic that they have become one of the company’s biggest marketing strategies to date. Wendy’s can leverage their roasts as a way to create customer engagement and loyalty. With their witty and often sassy responses to competitors and customers alike, they have opened up a new line of communication. This allows their followers to voice their opinions and connect with the brand on a deeper level.

Wendy’s roasts can be leveraged to increase brand awareness and engagement. For example, if someone tweets about an unsatisfactory experience with a competitor, you can swoop in with a humorous response. This not only draws attention to the tweet but also to your brand. In addition to drawing in more followers, You also create a sense of relatability and trust among customers.

Moreover, Wendy’s Twitter roasts can also be used as a way to foster customer loyalty as well as provide incentives. Through regularly tweeting out creative and humorous responses, you can effectively increase your customer base and build closer ties to your audience.

This could include giving out free coupons or discounts and having polls or competitions that followers can participate in. Alternatively, you can simply offer exclusive content related to your products and experiences.

Wendy’s Twitter roasts have also proven to be an effective tool for driving sales. By adding viral elements to their roasts and reaching a larger audience, Wendy’s social media presence is becoming more prominent and leading to more sales. Similarly, you can leverage the same approach and boost your sales.

4) Always #LikeAGirl campaign

The always #LikeAGirl campaign was created in 2015 and aims to empower young girls by developing their confidence and by encouraging them to take pride in their gender. The campaign’s main message is to end the stigma and inferiority associated with the phrase “like a girl.” It encourages young girls to break free from the pressure of societal standards and to elevate girls’ confidence in their self-worth regardless of their gender.

The #LikeAGirl campaign has been incredibly successful, as it uses powerful messaging, an engaging tone, and hard-hitting visuals to spread its message. By leveraging this campaign for your business, you can effectively promote your products or services while contributing to a positive cause. This can help to create a better perception of your brand and, more importantly, demonstrate your company’s commitment to social justice and gender equality.

Furthermore, by leveraging #LikeAGirl, you can create an active community of customers that are passionate about the brand’s mission. You can utilize the hashtag to encourage customers to share their stories of overcoming gender stereotypes, and how being strong #LikeAGirl has empowered them. Utilizing hashtags for promotional activities can help to boost customer engagement and inspire loyalty to the brand.

The Always #LikeAGirl campaign has been successful in providing support and encouragement to young girls and in combating gender stereotypes. By leveraging this powerful campaign for your business, you can help to spread its message while supporting a good cause in a meaningful way.

5) REI’s #OptOutside Campaign

REI’s #OptOutside Campaign is an effective way for businesses to promote a healthier lifestyle and encourage people to explore nature. This campaign encourages people to opt outside of the traditional Black Friday shopping mall crowds and instead, spend time outdoors. The campaign’s tagline, “We’re a business, but we’re a lot more than that,” captures the spirit and mission of the campaign.

Since its creation in 2015, the campaign has been a major success. In the first year alone, over 250 companies and 1.4 million people joined the #OptOutside movement, taking over 12 million outdoor trips.

As a business, you can leverage the #OptOutside campaign to market your products and services in an engaging way that benefits both the company and the individual. As a company, you can use a similar campaign to encourage your employees or customers to take a break from their everyday lives and get outdoors. This not only serves the purpose of promoting healthier lifestyles but also helps with employee productivity and happiness.

Furthermore, your business can also create special offers and discounts for customers participating in the #OptOutside campaign. It could be by either offering discounts on outdoor clothing and gear or by organizing special events such as hiking and camping trips.

This can help increase sales while stimulating active participation in outdoor activities. Not to mention, you can also use the campaign to advertise your products and services to a wider audience and build a brand identity.

By taking advantage of the #OptOutside campaign, you can help promote a healthy lifestyle and connect with potential customers uniquely and excitingly. Instead of just focusing on the buying experience, you can drive meaningful changes in the lives of your customers and promote an appreciation for nature.

6) The Old Spice’s “The Man Your Man Could Smell Like”

The Old Spice “The Man Your Man Could Smell Like” campaign was a great example of effective marketing and advertising. The campaign, which featured actor Isaiah Mustafa, was strategically designed to appeal to both men and women, while also making Old Spice stand out from its competitors. The commercials featured Mustafa’s charisma, humor, and sex appeal, which helped drive sales for Old Spice.

When deciding how to leverage the campaign for your business, it’s important to remember the core elements that made the campaign so successful. You can use humor and charisma to make your business stand out from the crowd.

Additionally, you can use elements from the campaign, such as “the man your man could smell like,” to create your taglines and slogans. For example, if you run a restaurant, you could use the slogan “Make your meal smell like The Man Your Man Could Smell Like”. This can help you create an interesting and unique advertising angle that will draw customers in.

Generally, Old Spice’s “The Man Your Man Could Smell Like” campaign is a great example of effective elements in advertising. By leveraging its elements, you can create your creative taglines and slogans to make your business stand out from the crowd and draw customers in.

7) Nike’s “Dream Crazy” campaign

Nike’s “Dream Crazy” campaign is an inspiring and empowering campaign that celebrates diversity and encourages people to pursue their dreams – no matter how big or small they may seem. Launched in 2018, the campaign features warriors, icons, and everyday athletes from different backgrounds and abilities. The campaign promotes the idea that everyone has the power to be great and to reach their goals.

For businesses, there are several ways to leverage the “Dream Crazy” campaign. The most obvious is to use it as an opportunity to invest in inspiring stories from real-life people from diverse backgrounds. This is a great way to showcase your brand’s commitment to inclusion and to connect emotionally with customers.

Additionally, you can create messaging and visuals to support the campaign’s theme. For example, you could use quotes from the campaign’s ambassadors to boost engagement on social media. Also, you could feature stories of everyday people who are inspiringly chasing their dreams.

Beyond that, you can also look to the “Dream Crazy” campaign as an opportunity to create partnerships with athletes from different backgrounds as well as invest in youth sports and activities. Doing so not only promotes your message but also allows the brand to build relationships with communities and create loyalty among active customers.

Finally, your businesses can utilize the “Dream Crazy” campaign as an opportunity to give back to their communities. This could be done by donating money or equipment to promote athletic pursuits in local schools among other ways.

Overall, Nike’s “Dream Crazy” campaign is an inspiring and powerful initiative. It provides your business with a great opportunity to reach out to customers and communities, while also promoting values like inclusion and empowerment.

8) The ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge is a viral social media craze in which people, typically virtual influencers, take videos of themselves being doused with buckets of ice-cold water on behalf of those suffering from amyotrophic lateral sclerosis. The campaign has been credited with raising significant amounts of money for ALS research and awareness. It has since spread across the world, becoming a global phenomenon.

If you want to use the ALS Ice Bucket Challenge for your business, you have a few options. First, you could choose to make a donation to ALS research and include information about your business in your donation. This could help raise awareness of your business while supporting a charitable cause.

Second, you could encourage your employees and customers to get involved in the challenge. You could organize an event in which multiple people from your business (including yourself) dump cold water on each other in support of ALS. This could help you rally support around your business and show your customers that you care about important social issues.

Finally, you could look for ways to incorporate the challenge into your overall marketing strategy. For example, you could create videos and posts that support ALS, including using hashtags like #ALSIceBucketChallenge, as a way to draw attention to your business and the cause.

No matter which approaches you take, the ALS Ice Bucket Challenge offers a unique and effective way to support ALS patients and raise awareness of your business. So why not leverage it today?

9) Dove’s “Real Beauty Sketches”

Dove’s “Real Beauty Sketches” campaign is an effective tool to leverage for any business. It is a heartfelt video that starts with interviews of women describing how they view themselves and then goes on to feature a police sketch artist.

The artist asks strangers to describe the same woman he has just drawn. The results of the experiment were heart-warming and eye-opening. Women were their own harshest critics and viewed themselves much more harshly than others did.

This campaign of “Real Beauty Sketches” successfully managed to capture the hearts and minds of viewers and their message was communicated. Women should feel good about themselves the way they are. It can be powerfully used by businesses but also support the cause of promoting the message of body positivity, female empowerment, and self-confidence.

The campaign provides valuable insight into how women view themselves and how they can learn to embrace their true beauty. By leveraging this campaign into your marketing efforts, your business can communicate a powerful and inspiring message about self-acceptance and build a strong and enduring connection with its customers.

In conclusion, Dove’s “Real Beauty Sketches” campaign has been a great success and offers enormous potential for businesses to leverage for marketing purposes. You should take advantage of this powerful campaign to communicate a resonating message of body positivity and female empowerment that viewers will appreciate.

10) Coca-Cola’s “Share a Coke”

Coca-Cola’s “Share a Coke” Campaign is one of the most successful and memorable campaigns to date. It began in 2014 and has since spread across more than 70 countries. The campaign has been incredibly successful with people sharing their names and their stories with others. The campaign invites customers to share a Coke with a friend, loved one, or even themselves.

The campaign revolves around personalizing the traditional Coke can, making it one of the most successful campaigns of all time. Customers have the option to have their name (or a special message) printed on the can. This has been incredibly popular with customers as it gives them a chance to express their unique personality and share it with the world.

This campaign has had numerous benefits for Coca-Cola, as it has increased brand loyalty and brand recognition, and boosted sales. Businesses can leverage the success of this campaign as well by similarly engaging their customers.

For example, you can offer customers the opportunity to personalize products with a memorable quote or their name printed on the product itself. This would not only create a sense of connection and personalization, but it would also serve as an excellent way to increase brand loyalty. Not to mention, it will strengthen your relationship with your customers.

Over to you

Running digital PR campaigns offers brands immense opportunities to connect with their audience on a deeper level, generate brand awareness, and drive engagement. These famous examples showcase the power of creativity, emotional appeal, and timeliness in capturing attention and sparking conversations.

By learning from these successful campaigns, you can gain insights into creating your own impactful digital PR strategies.

How Pressfarm can help with your digital PR goals

Having a good team that understands the world of digital PR gives you a better chance of reaching your goals. You can hire a digital PR specialist. Alternatively, you can also work with a PR agency like Pressfarm, whose digital PR experts can help you achieve media coverage and connect them with the appropriate media outlets. Pressfarm understands that successful digital PR involves creating and distributing unique and creative content for journalists and target audiences.

With a winning press release, some compelling guest posts, and a creative media kit from Pressfarm, you can make a splash with your brand and boost your SEO. In addition to content creation, the experts at Pressfarm are also skilled at distributing this content so that you can get it in front of the right eyes. By submitting your content to respected media outlets and startup directories, Pressfarm can help boost your brand’s online visibility in relevant search results across different search engines. Pressfarm also boasts a PR database with over 1,000,000 journalists where you can find your perfect media match.

By working with Pressfarm, you can start generating the publicity your brand deserves.