Frequently Asked Questions 

Pressfarm’s database helps make it easy for startups to capture media attention and generate coverage in media outlets and popular blogs. Any of our packages allows you access to the database for an entire year. With this database, you can search for journalists in different industries and unlock contact information using credits. Moreover, our on-demand media lists contain contact information for the best people to help you tell your story.

Having newsworthy content is not quite enough anymore, especially if you can’t get it in front of the right eyes. With a custom media list, you will have a higher chance of getting press coverage and media attention from journalists and bloggers in your niche. 

After Pressfarm’s PR specialists and expert writers have created quality content for you, our Account Executive will also create custom media lists for you. These contacts are pulled from different sources and networks, including our comprehensive database of over 1 million contacts across different industries. Your personalized media lists should help boost your media outreach by connecting you with the best journalists in your niche. The number of media contacts you get will depend on the package you’ve chosen.

Currently, clients can only filter contacts by job interests and publications. However, as our services continue to evolve, we are working on a country filter. At the moment, our contacts are primarily based in the US, Uk, Canada and Australia. Since we work with clients all over the world, the upcoming country filter will help people like you to find the perfect media match in your region and beyond. 

As previously mentioned, these contacts are filtered by niche/industry. Given that some sectors, like technology, are a broad niche, Pressfarm recommends that some startups consider a sub-niche that will generate better results. 

For example, let’s look at the gaming industry. While gaming is technically in the technology niche, a tech journalist who usually creates content about mobile phones or other devices will probably not be interested in the new game your company has built. In this case, we would advise you to search for journalists who are specifically focused on gaming. To this end, our Account Executive would also create a customized media list to fit your new game.

Our database has been built to be used on-the-go. Even so, downloading mass email addresses is not wise because it encourages mass emailing. This might seem convenient to you, but in the media world, mass emailing is regarded as spam.

Our PR experts have enough experience working with the media to know that personalized email pitches are always more effective than mass pitches. There is no world in which spamming will help you achieve effective media coverage. Trust us on that one.

We are constantly looking for new journalists and media professionals to add to our platform. To be added to the database, send us a request through our contact page and include the following required information. 

1) Full Name 

2) Email Address 

3) Social media handles 

4) Short Bio 

5) The niche/industry you cover 

6) Industry keywords where our clients can search for you 

We will review your profile, and if all required information is provided, you will be added to the database within a few days.

To get started with your press release writing, you can chat with our team to outline your PR outreach needs, and we will guide you on the best practices. Our team will guide you on the best strategies and distribution services to use for high-quality results and reports at startup costs during this initial chat.

In some cases, you might need more than one press release. Ideally, we will recommend that the releases be sent out on different dates and to different media professionals to create a more meaningful impact before sending a second and third one. Additionally, press releases should be based on newsworthy stories, and if you plan to create more than one press release, you should consider having a different news item for each.

A standard press release should range between 300 and 400 words in length. It is essential to know that the size of your press release can directly affect how it is distributed. For instance, news releases that are shorter than 300 words might not be taken seriously by the search engines as news, while those longer than 800 words might also be marked as a blog and not listed in search engines as news.

We go into the PR outreach process with the understanding that nothing in PR is guaranteed. However, we will do everything we can to position your business in a positive light and highlight the newsworthy aspects of your story. Rather than sending mass emails as some PR agencies do, our PR professionals craft personalized pitches to each media contact to ensure a higher success rate. 

Companies use startup directories to try and get initial promotion and achieve visibility online. These are the best places to post your product/startup/app and get feedback, early adopters, and press coverage. Submitting to a startup directory is essential for proving a business concept and gaining traction with early users.